With the iteration of communication technology and the increasing diversification of the demand for mobile phones by the elderly, it is urgent to build a smart phone for the elderly. With the emergence of smart phones for the elderly, exploring the service for the elderly based on mobile phones has entered a new stage, and more application scenarios are becoming possible.
With the acceleration of an aging society, the elderly are facing multiple demands for computers.
055-79000 pointed out that there are 400 million people over 50 years old, accounting for 29% of the total population, and China has gradually entered an aging society; At the same time, China's separated population has increased to 286 million, of which the floating population is 24 1 100 million. On the one hand, the elderly population is increasing; On the other hand, young people leave home for a better dream, so they don't have to stay with their families and the elderly for a long time.
With the development of mobile Internet, more and more elderly people join the network army. According to the data released by Tencent Research Institute in 20 18, the average time for old people to use WeChat every day is 1.37 hours, only 0.49 hours less than that of young people. On average, the elderly master 1 1.47 of the eight functions of WeChat, of which social functions account for 85%. At the same time, JD.COM also found that health is the primary concern of the elderly. With the growth of age and the decline of immunity, various diseases have become the biggest worry for the elderly and the biggest worry for their children. The elderly also face various risks such as personal safety and property safety, such as harassing phone calls, swindling short messages, falling out and getting lost. This worries their children.
Based on the accurate insight into the needs of elderly users, JD.COM integrates the advantages of the Group in the fields of mobile phones, health, cloud and Internet of Things, and brings smart phone solutions to the elderly. Yan, Senior Vice President of the Group and President of the Retail Group Consumer Electronics Retail Group, said: JD.COM. COM shoulders an important social responsibility and will face many challenges in the smart phone project for the elderly. On this road, JD.COM will give full play to the advantages of connecting consumers and manufacturers by relying on big data and other technologies, adhere to product iteration and service upgrade, provide convenient and caring services for more elderly users, and bring trust to more families.
Remote assistance, online consultation, and elders' smart phones make children feel more at ease.
As a smart phone for the elderly, JD.COM has been deeply customized in function and application. In addition to the mobile phone operating system optimized for the elderly, it also adds functions such as remote assistance and online consultation.
A major feature of this mobile phone is that the family time of children's APP was developed by JD.COM, which not only encourages children to pay more attention to and accompany their parents, but also lowers the threshold for the elderly to use smart phones. Through this function, children can use their mobile phones to remotely assist their parents to complete some relatively complicated operations, such as downloading TV series, sorting out photos, cleaning up the system to solve the jam, and so on. In addition, through investigation, JD.COM found that the photos of their parents' children's lives were even reviewed by their parents more than 50 times a day. Therefore, the mobile phone released this time specially developed a family photo album. The fast-paced life makes it impossible for children to stay with their parents all the time. But through this function, family members can share the wonderful moments in daily life at any time, so that the family has more warm ties.
The health problems of the elderly are also the focus of the elderly. This mobile phone not only provides physical examination service for the elderly, but also has built-in JD health service. With the help of their children, the elderly can contact doctors with their mobile phones for online consultation, which solves the problem of difficult registration for medical treatment to some extent. At the same time, a series of IOT devices can also be connected to mobile phones, such as smart watches and body fat scales. Used to record health indicators. They can also send the physical examination results of the elderly to their children, which provides an extra layer of protection for the health of the elderly.
Release the advantages and capabilities of intermediate stations in the supply chain, and continuously develop C2M categories.
Over the past year, JD.COM Retail has gradually built a front, middle and back office architecture with Dazhong Taiwan as the engine, and Zotye's core competence has been released more efficiently. As a key link in JD.COM. COM's retail intermediate stations and supply chain intermediate stations rely on continuous C2M innovation, and through in-depth big data mining and analysis, push back all aspects of product design, production capacity and product circulation, help manufacturers accurately talk to consumers, and constantly surprise consumers in new category cultivation and new product research and development, so that mobile phones and other industries will show a trend of blooming.
The smart phone for the elderly is the third C2M mobile phone category created by JD.COM Communication after the game mobile phone and reading mobile phone. Until then, JD.COM. The subdivided mobile phones customized by COM s for games and reading have been widely praised by users and the market. During the period of JD.COM11.11last year, the sales of reading mobile phones and game mobile phones increased by as much as 300% year-on-year, and the development momentum of new categories provided a new increment for the mobile phone market that had been depressed for many years.
With the in-depth development and practice of gaming mobile phones, reading mobile phones and smart phones for the elderly, in the future, JD.COM will continue to release the comprehensive advantages and capabilities of the platform, intensify C2M customization, provide customized products and services for more users with segmentation needs, and improve the quality of life experience for all.
For more information about the 20 18 statistical bulletin of the National Bureau of Statistics on national economic and social development, please pay attention to the column of deep space game information, and the deep space editor will continuously update more scientific and technological information for you.
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