Which sales channels are the hardest hit areas of fake and shoddy cosmetics?

I once worked as a website operator in a cosmetics wholesale market for three years, so I have a good say in this matter. Although brand cosmetics manufacturers spare no effort to crack down on counterfeit and shoddy cosmetics every year, the profits of counterfeit cosmetics are too high, so the phenomenon of making and selling fake products is still repeatedly prohibited. So which channels are the hardest hit areas for fake and shoddy cosmetics? Personally, I think there are three main types.

1. WeChat service

The most popular time for WeChat business should be around 20 14~20 17. The biggest feature of WeChat business is that it dares to sell anything as long as it can make money. Cosmetics have always been their favorite because of their high profits and large sales.

The purchase channel of WeChat merchants is generally in the cosmetics wholesale market. Of course, there are real and fake cosmetics, and the price gap is quite large, so most micro-businesses know whether what they buy is real or fake. However, because the threshold of cosmetics counterfeiting is relatively low, and the difference can only be seen from the appearance, many WeChat merchants will be mixed with genuine products to sell.

Moreover, most of the transactions between WeChat business and customers are on WeChat, so sometimes we will not consider returning to business. Anyway, there are so many people in WeChat, one can kill one.

Step 2 purchase

I know that many female friends generally choose acquaintances to buy, because they are afraid of buying fakes, which is the most reassuring. But I can only say that you are too young. After all, Dai bought foreign cosmetics, so he can play more tricks.

Take our most common Korean mask as an example. In fact, there is generally no mask packaging box in Korea. A dozen or twenty masks are tied with rubber bands, and then sent to China and packaged separately.

If you encounter that kind of unconscionable purchasing, you may directly forge the illusion of going abroad, and then directly buy some fake masks and sell them to you at a high price; If it's the kind of purchasing with a little conscience, he may mix the true and false masks and sell them to you. Anyway, the effect of this mask is not immediate, even if some of it is fake, the problem is not big.

3. Online shopping

It is estimated that many friends think that online shopping may be the most reassuring thing, but this is not necessarily the case. If a friend chooses a big-name flagship store, there is generally no problem; If you choose some small shops that look good and cheap, be prepared to suffer.

This kind of shop generally has two routines, one is to sell cosmetics with scratch code, that is, the kind that manufacturers can't find the goods. This kind of shop is low in price, but it is also genuine, but there is no after-sales guarantee; A routine similar to buying a mixture of truth and falsehood. Anyway, most female friends don't use genuine and fake products, and maybe they will buy them again when they run out.

Generally speaking, if you really want to buy genuine cosmetics, you'd better go to some counters or online flagship stores. This price will definitely be more expensive. However, cosmetics are used on the face after all, and safety is definitely the first priority.