1, accurate positioning
Orient Select aims to establish an e-commerce platform for selling agricultural products and other products. As the largest agricultural country in the world, China has chosen high-quality agricultural products through oriental selection. On the one hand, it promoted the development of agriculture in China, and at the same time, it imported more healthy and delicious food for the city. On the other hand, it also means that a large number of goods from the country of origin ensure the stable supply of products.
Step 2 pursue quality
With the improvement of people's living standards, people's consumption standards in life have also changed from meeting the demand of "quantity" to meeting the pursuit of "quality". Oriental Select pursues quality and does not take the low-price route. The popularity of any product is inseparable from excellent product strength. Only strong product quality can ensure enough repurchase, and can we continue to stabilize old customers and tap new customers.
3. Cultivate network celebrities
Dong, the ace anchor selected by the East, is 29 years old and calls himself "Zhongguancun Jay Chou". From June 13, the ace anchor Dong came to power, and the products and culture were the same, and the classrooms with goods were also the same color. A product introduction can cover 5,000 years of cultural history, and a gag-like funny story turns the live broadcast room into a New Oriental classroom.
Quickly create a live broadcast room, take the goods straight to Tik TokNo. 1 name, and watch 65438+ million+online at the same time! From the teacher of "Celebrity on the Internet" to the ace anchor, Dong's success was not achieved overnight, which is inseparable from his past experience.
The development course of oriental selection;
On February 28th, 1, 202 1 12, New Oriental announced on WeChat official account that it would launch a live broadcast of the new platform "Oriental Select" at 8: 00 that night.
2. On June 29th, 2022, the number of fans in the selected live broadcast room of the East officially exceeded 20 million, and it is still rising gradually.
3. In September 2022, Dongfang applied for the trademark "Moonlight at Home with how bright"! .
4. On March 9, 2023, New Oriental Online announced that it would change the stock abbreviations of the company's securities in Chinese and English from "KOOLEARN" and "New Oriental Online" to "Oriental Buy" and "Oriental Select" respectively, with effect from 9: 00 am on March 14, 2023.
The above contents refer to Baidu Encyclopedia-Oriental Selection.