Chevrolet is an automobile brand owned by American General Motors Company, which was established on June 3rd, 2008 +09 1 1+0 1. The founders were William Durant and Louis Chevrolet.
Chevrolet brand was introduced to China by SAIC-GM on June 5438+1October1August 2005. Starting from the first two modes, relying on the latest technology platform and
Chevrolet China development:
Strengthen R&D localization measures. The product type spectrum includes 53 products in 12 series, covering small cars, compact medium-sized cars, high-end cars, SUVs, sports cars and other market segments.
Since entering China in 2005, the cumulative sales volume of Chevrolet in the first five years has reached 6,543,800+for the first time through accurate positioning.
In April 2006, 2 1 Century Business Herald and SAIC-GM Chevrolet brand launched the Chevrolet Red Chalk Rural Education Program, which is a large-scale public welfare project from the perspective of promoting rural quality education. The plan is committed to helping and improving the humanistic quality and health quality of underdeveloped areas by organizing well-educated urban white-collar workers to volunteer in rural areas for one week, and promoting the development of local quality education, thus promoting the sustainable development of this area.
In 20 14, Chevrolet became the official automobile cooperation brand in Shanghai Disney Resort. Chevrolet also exclusively sponsored the iconic attraction "Chuangsu Rain Cloud" in the "Tomorrow World" Park of Shanghai Disneyland. Chevrolet American legendary sports car Camaro also participated in the daytime theme parade of the classic Mickey Fairy Tale train in Shanghai Disney Resort as a guide car.
On April 7, 20 17, Explorer went public, and Chevrolet officially became the official partner of Discovery Channel.
Chevrolet after World War II
1950 introduced Powerglide, the first low-cost automatic car. Although many people and even some media questioned this, automatic cars quickly became popular among consumers.
In 1950s, Chevrolet timely introduced a product to meet this demand-Corvette (meaning "cruiser"). 1953, Corvette became the first sports car with mass-produced FRP body, which announced that the revolutionary moment for the application of body materials in the automobile industry had arrived. Up to now, the Corvette automobile series has developed for seven generations, with a total output of 6.5438+0.4 million vehicles, of which sales in the United States account for the vast majority. Corvette is one of the American national treasure super sports cars.
1955 introduced the small-cylinder V8 engine for the first time. Edward Kerr, chief engineer of Chevrolet, applied the legendary small cylinder V8 engine to 1955.
In the new model. This epoch-making small cylinder V8 engine is compact in design and easy to modify. The application of small cylinder engine in civil cars has created legends such as Corvette, Camaro, Impala and Chevelle. It is defined as legend because this V8 engine won the championship in Indy500 seven times.
Extended data:
brand introduction
As the largest brand of General Motors Group, Chevrolet can be regarded as the most successful automobile brand in the world according to the accumulated automobile output so far. Ranked first in the US sales list. It has a variety of models, from small cars to large four-door cars, from vans to large pickup trucks, and even from off-road vehicles to sports cars. Any model that consumers need can be found in Chevrolet.
Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million. Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources.
Since February 2005, South Korea's Daewoo model has been replaced by Chevrolet's golden bow tie in Europe. The Korean carmaker is also part of General Motors, which owns a series of best-selling models such as Matisse, Carlos, Laxi and Nubia. Some of them are also very popular in China, such as Matisse, whose names are Spark and Kalos- in China-Lecheng in China. 20 1 011The brand-new Sail hatchback was launched, and the Chevrolet brand-new Sail hatchback was launched on June1day.
In the long course of 100 years, Chevrolet has always maintained the honor of the most innovative automobile brand in the world, and expanded its business from the United States to all parts of the world, including China. The spirit conveyed by Chevrolet's shining name-innovation, commitment, quality and value-has stood the test of time for many years.
As a consistent commitment of GM to consumers in China, and as a proof of GM's localization strategy in China, GM will introduce more best-selling new models in the world to China, and make every effort to expand Chevrolet's product range. With its reliability, versatility and excellent cost performance, I believe Chevrolet in the new century will have a longer-term development in China. With the continuous enrichment of product portfolio and the gradual expansion of network, Chevrolet will bring more value-for-money choices and life enjoyment to China consumers who are confident, pragmatic, positive and look forward to a better life in the future.
Reference: Baidu Encyclopedia-Chevrolet
Million car purchase subsidy