1, Science: Mental health publicity and education should be based on scientific theories and methods, systematically and comprehensively publicize mental health knowledge, and make the broad masses deeply realize the importance of mental health to a happy life.
2. Feasibility: Mental health publicity and education should aim at the needs of different groups and the actual situation, proceed from reality, seek suitable publicity and education methods, formulate operable publicity and education programs, and make publicity and education play an active role in practical measures.
3. Civilization: Mental health publicity and education should start from the perspective of civilization and the rule of law, pay attention to scientific, healthy, positive and upward content, and pay attention not to attract people's attention in exaggerated, exaggerated or distorted forms, and not to promote themselves in their own names. In the process of publicity and education, we should abide by laws and regulations, respect personal privacy and freedom, and pay attention to the fundamental interests of the masses.
Abiding by the three adherences of health publicity and education is the principle that must be observed in doing a good job of mental health publicity and education. These principles are helpful for mental health publicity and education to play a better role and promote the all-round development of social mental health.