The concept of poster

English translation poster

The word "poster" has developed to 20 13, and its scope is not only the special poster for professional drama performance, but also the poster that reports or introduces the news about drama, movies, sports competitions, literary performances and reports to the masses. Some of them have also been artistically designed. Because it, like advertisements, has the characteristics of introducing an object and an event to the masses, posters are another kind of advertisements. Posters have the characteristics of being widely posted in places of projection or performance and on the streets. Posters of artistic design are another kind of posters for movies, plays and sports. Posters, also known as "posters" or "posters", belong to outdoor advertisements and are distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. Street art is also called "instant" abroad. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong foresight. (Excerpted from Applied Writing magazine, sponsored by Jilin Writing Society and changchun university of science and technology)

Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and novel and beautiful in form.

The origin of movie posters

1895 65438+On February 28th, the Lumiere brothers of France showed the short film "The Train Has Arrived" to 35 audiences in a restaurant in Paris. At that time, this poster named "Lumiere Movie" was probably the first movie poster in the world.

Early movie posters were purely for the advertising purpose of the first movie, just like the posters in most stores, they were all hand-painted, also called hand-painted movie posters. His original works are very few. The original posters of the early Hollywood famous films Gone with the Wind, Breakfast at Tiffany's and Casablanca are all hand-painted, with exquisite pictures, which still have high artistic value.

With the popularization of movies and the progress of movie poster production technology, movie posters themselves have become an art with appreciation and collection value because of their exquisite pictures, unique expression techniques and rich cultural connotations. However, foreign poster collectors generally only collect original movie posters. Of course, the front page and front edition are more popular because of their small quantity and great appreciation potential.

Film posters and other film derivative products. Functionally, it can be divided into two categories: the first category is for advertising promotion, and its products are often marked with the words "for promotion", which are mainly used as advertisements for film companies, theater posters, audience gifts, etc. The first category of products cannot be used for sale. The second category is available for sale. The movie posters, postcards, key rings, souvenir cards, mugs and T-shirts you saw in Shanghai are all derivatives of movies. Movies and their derivatives have long been a kind of culture, which has influenced generations and entered the lives of thousands of people in Qian Qian.

Nowadays, most movie posters have beautiful pictures. Even the poster of the same movie, different versions in different countries will have different expressions, which may highlight different themes. An ordinary movie poster has only one or two pages, while a best-selling blockbuster may have dozens of pages. The poster of Titanic movie should be the poster with the most pages at present.