Venue: Maternal and Child Store/Meeting Room
Positioning:
First, the type of service.
1, select potential stores, do a good job in service and brand promotion, and increase the trust of stores and dealers.
2. Help stores to upgrade their professional service brands and enhance their stickiness with customers.
3. Help the store guide customers with the concept of nutrition and health, and improve the later sales performance.
Second, the sales type
1, select high-quality stores, have Tilami to stabilize customers, and let old customers bring new customers to divert more customers.
2. Choose recognized and highly cooperative shops.
3. There are at least two shop assistants.
4. Do mom classes around sales.
Mom course content part:
1, course sharing
Time should be controlled within 50 minutes, such as the lecture hall of "Scientific and Easy Parenting"-how to feed scientifically in summer? )
2. Interactive exchange of parenting experience
10 minute quiz, mom will win more prizes with her heart.
3. Product experience
Old customers share product experience within 30 minutes.
4. One-on-one communication between parenting experts
Do nutrition assessment and parenting program guidance for about 30 minutes.
Surprise gift:
1. Mom will get a gift package when she signs in.
2. Wechat forwarding collection at the event site is polite.
(On-site designated picture: storefront+customer tasting/consultation +Tilami brand picture+customer himself.
Unified forwarding text:
Today, I participated in the "Scientific Parenting Lecture Hall" in * * Store-listening to Tilami teach me how to be a working mother! )
Website layout:
1, 30 chairs, 1 sign-in desk, 30 gift packages (prepared by the store), fruit snacks,
2. Tilami products are piled up and posters are displayed.
3. Two banners: Welcome to the lecture hall of "Scientific Parenting" and listen to Tilami teach me to be a professional mother!
Yi Labao: Tilami products, salon theme, lecturer introduction.
Sign-in form: the dealer is responsible (leave customer information: name, baby's birthday, date of birth, telephone number).
Mom's class process
Sign in-listen to lectures-share product experience-WeChat praise-one-on-one consultation-product promotion-distribute gift packages.
Preparatory period:
After selecting a high-quality store, the dealer and the regional manager of the factory should communicate with the store one month in advance to confirm the positioning of the event, the invitees, the venue, the number of people, the time and the on-site promotion plan. Ensure that only Tilami's product promotion and activities can be held on that day.
1. Train the shop assistants in advance on the main products, mother's purpose, invitation words and precautions (which can be combined with the kick-off meeting of PK competition).
2. The store invites customers half a month in advance (invitation methods: telephone, WeChat, oral, WeChat registration, and the store can put event theme posters and guest posters), and the invitation must be three times the actual number of people present.
3. The day before mom's shift change, reconfirm the customer and explain the product knowledge and the on-site precautions on the day of mom's shift change to the store staff again.
Site personnel arrangement:
1, A is responsible for signing in and distributing gift packages after the event.
2. The host controls the field, adjusts the atmosphere, and grandly introduces the experts and teachers.
3. The clerk is responsible for guiding the reception and guiding customers to buy after the consultation (pay attention to the communication content and don't interrupt during the consultation).
4. Expert teachers are responsible for face-to-face parenting lectures and consultations (concept and consumption guide, nutrition scheme collocation).
5.b is responsible for the overall planning of the audience.
6. Be flexible in other things.
7, carry out their duties, cooperate with each other, * * * cooperate to complete.
Mom after class: pay a return visit in three days! ! !
After-sales return visit
Store return visit: emotional contact, thank customers for participating in such activities, and ask customers what kind of activities they like.
Tilami Customer Service Return Visit:
Old customer: Thank you for your participation. We will inform you of other activities in Tilami next time.
New customers: return visits, brand penetration and the use of answering questions.
Publicity method: live event booth/window poster/micro signal forwarding/other media. ......
Publicity text: "Parenting experts teach you to be a professional mother" is being registered. ......
What if the child refuses to drink milk powder?
What should children do if they are often constipated?
What should children do if they are picky eaters and anorexia?
The child is in poor health and always has a cold and fever. He is worried to death.
Why does my child grow slower than others?
Is there any way for the baby to speak late?
It's hard to learn from expert teachers to raise children!
......
Why are other people's children easy to raise? Because they are professional!
Why are smart children all other people's babies? Because they are professional!
Why worry and save money is someone else's mother, because it is professional!
Want to be like them? The children raised are smart, healthy, worry-free and save money! ! !
Sign up quickly, and the expert teacher will help you solve your worries that month!
Summary:
After mom's class, we all summed up our experience and deepened the store's recognition of dealers and brands! Lay the foundation for the next activity!