Take Shanghai as an example. According to the survey of Weiwei Health Network, Shanghai's healthy population accounts for 16%, unhealthy population accounts for 14%, and sub-healthy population accounts for 70% (40% of them are mild patients and 30% are chronic patients). According to relevant data, the proportion of people in sub-health state in China has risen to 75%. Moreover, sub-health is not only the patent of urbanites and mental workers, but also the spread is expanding rapidly and continuously.
The population of Shanghai has reached16.4 million, the unhealthy population is 2.3 million, and the sub-healthy population is11480,000, totaling13.78 million. According to the 19th Statistical Report on Internet Development of China Internet Network Information Center (CNNIC), the number of netizens in Shanghai accounts for 28.70% of the total population. According to this ratio, it can be estimated that there are about 3.95 million unhealthy and sub-healthy people online in Shanghai, which is the target market of healthy websites. Compared with other cities and regions, it can be predicted that with the rapid development of Internet in China, the target customer base of healthy websites is a huge market.
2009-20 10 Liu Xiaoxia, general manager of China Internet Survey Consultant People's Health Network, said in a one-on-one interview with the 2007-2008 China Internet Survey sponsored by internet society of china and DCCI Internet Data Center that the operation of medical and health websites can be subdivided into medical treatment, medicine, comprehensive information, health management, B2B, B2C, medical and health information search and other modes. Medical and health websites are still in their infancy and the competition is fierce. Most websites can only make ends meet, and their profits are meager. At the same time, they are also facing the biggest variable in the development and change of medical policy. Judging from the future development trend, thanks to the enhancement of residents' health awareness, the increase of Internet penetration rate and the capital promotion of venture capital, the field of medical and health websites will double, and the development prospect of the industry is optimistic. However, in order to develop successfully, medical and health websites need to find a business model suitable for this industry, and need strong capital support and other resources such as hospitals.