1, product positioning: Yishu Pharmaceutical's product positioning is mainly aimed at middle and high-end consumers, focusing on the quality and effect of products to meet consumers' needs for health and beauty.
2. Channel construction: Yishu Pharmaceutical has established a perfect sales network through the combination of online and offline channels. Online channels include e-commerce platforms such as official website and Tmall flagship store, while offline channels include physical stores such as specialty stores and pharmacies.
3. Brand promotion: Yi Shu Pharmaceutical promotes its brand in various ways, including advertising, sponsorship and social media marketing. Among them, social media marketing is the focus of Yi Shu pharmaceutical industry. Interact with consumers through social media platforms such as Weibo and WeChat to enhance brand awareness and reputation.