Yang Guang Times Review cancelled the administrative restrictions on consumption and purchase in an orderly manner and activated the vitality of the consumer market.

After the outbreak of COVID-19 epidemic, China effectively controlled the spread of the epidemic in a short time, and a series of policies and measures to stimulate market vitality and promote consumption recovery continued to be effective, and the consumer market also recovered rapidly. The total retail sales of social consumer goods changed from negative growth to positive growth, reaching 0.5%, 3.3%, 4.3% and 5% continuously since August. But overall, China's consumption has not recovered to the pre-epidemic level, and it is still in the recovery period, and there is still great consumption potential that has not been released.

From 65438+February 16 to 18, the Central Economic Work Conference first mentioned "orderly canceling some administrative restrictions on consumption and purchase", which will have an important impact on China's economic and social development and people's lives.

China has a population of 65.438+0.4 billion, and the middle-income group exceeds 400 million. This is the most potential market in the world. And with the continuous expansion of the scale of economic development, the scale of total consumption continues to expand, and the trend of consumption upgrading continues. There is great room and potential for expanding domestic demand. At present, China's epidemic prevention and control has achieved remarkable results, and people's consumption confidence has been continuously enhanced, creating good conditions for consumption to pick up. China's consumption should be further restored to the pre-COVID-19 epidemic level and develop further, which requires financial policy means, monetary policy means and corresponding administrative means. At present, many restrictive administrative measures still restrict the release of China's consumption potential. Therefore, it is urgent to remove these restrictions in an orderly manner.

First of all, with the normalization of epidemic prevention and control, some administrative measures to limit total consumption should be phased out. According to the actual situation and control requirements, flexible management should be adopted. For example, we can appropriately relax the number of people gathered, open consumption in an orderly and closed environment, appropriately expand consumption space such as catering, tourism, entertainment, culture and sports, and reasonably increase consumption channels.

At the same time, it is necessary to promptly clean up some administrative measures to restrict consumption before the outbreak, meet the new needs of the people to improve their lives, optimize the consumption environment, improve the quality of consumption, and promote consumption growth. For example, all localities can cancel the purchase restriction of automobiles and high-end consumer goods in an orderly manner. Taking the cancellation of automobile purchase restriction as an example, it can not only promote the growth of automobile consumption market, but also trigger consumption growth in a series of markets such as transportation, tourism and catering, stimulate the employment market, promote the development of related industries and form a new impetus for economic growth.

It should be noted that "orderly cancellation of some administrative restrictions on consumption and purchase" is not a "one size fits all" complete liberalization, but an "orderly cancellation", which is a conditional liberalization in stages, levels and scope, and is a higher level of liberalization. At the same time of "orderly cancellation", it is also important to strengthen consumer guide and demand management and advocate healthy and safe consumption activities. It is necessary to strengthen urban digital management and information innovation, implement them more scientifically, accurately and efficiently, promote consumption upgrading, promote consumption to a higher level, and meet people's growing needs for a better life. (Professor Hong Tao, Director of the Institute of Business Economics, Beijing Technology and Business University)