With the increasing game of Evergrande building cars, people are more concerned about these aspects: How much did Evergrande invest in building cars? When will Evergrande's first car land? Is Evergrande serious about making cars? At the 2020 interim results conference held by Evergrande on August 27th, these questions had clearer answers.
■ How much was invested/spent? Evergrande announced the bill for making cars.
The data shows that Evergrande's operating income in the first half of the year was 4.5/kloc-0.0 billion yuan, including 0.5 billion yuan in the automobile sector and 4.46 billion yuan in the health sector; Gross profit * * * 1.26 million yuan, including-1.20 million yuan for the automobile sector and 1.38 million yuan for the health sector; The net profit was-2.46 billion yuan, including-65.438+0.27 billion yuan in the automobile sector and 65.438+0.40 billion yuan in the health sector. It is not difficult to see that the automobile sector is still in the investment period, which has affected the overall performance of the company to some extent.
However, this is not a big deal for Evergrande with total assets exceeding 2 trillion. Evergrande's image of "no shortage of money" has always created a strong endorsement for Evergrande to build a car. So how much did Evergrande invest in building a car? At the press conference, Evergrande first disclosed the bill for making cars.
It can be seen from the above-mentioned investment situation and forecast chart of Evergrande's automobile industry that the red box line is the investment that Evergrande Group has invested/plans to invest in Evergrande. Among them, Evergrande Group invested 65.438+0.47 billion yuan in 2065.438+09 and 5.7 billion yuan in 2020; In 20021year, it was 9 billion yuan, and the investment after 2022 was "0", which means that from 2022, Evergrande began to rely on external financing+self-selling products to realize its income, instead of relying on blood transfusion of Evergrande Group. Adding up the investments made/planned in recent years, it can be concluded that Evergrande Group will invest 29.4 billion yuan in Evergrande Automobile, which is only 9.4 billion more than the "20 billion" threshold emphasized by many new forces. It seems that Evergrande's "enthusiasm" is not much higher than that of other automobile companies, and it intends to make Evergrande self-financing as soon as possible after mass production.
"At the mid-term meeting, Evergrande's senior management responded to the fund situation"
However, the investment figure of 29.4 billion yuan may still be narrow, because many people are no strangers to Evergrande's "100 billion" handwriting. 2065438+June 2009, Evergrande Group indicated that it would invest16 billion yuan in Nansha District, Guangzhou for investment and construction in new energy automobile manufacturing, batteries, motors and other fields. Subsequently, Evergrande signed a strategic cooperation agreement with Shenyang Municipal People's Government, and planned to invest 654.38+02 billion yuan to build three new energy automobile bases in Shenyang. The combined investment of these two parts is nearly 10 times of 29.4 billion.
In addition, in the part of capital outflow, the cost of industrial land and base construction in the early stage is higher. After 2022, Evergrande's equipment expenditure, materials and manufacturing expenses, Jian 'an cost and sales expenses increased significantly, which means that after the initial construction period, the product manufacturing began to expand. During the five years from 20 19 to 2023, the total outflow was 285.4 billion yuan.
In terms of sales revenue, because the first product of Evergrande is planned to be mass-produced in 20021year, the previous sales revenue does not include automobile sales, but lithium battery sales. After the mass production of 202 1 cars, car sales will become the main income of the company, and it is planned to realize the sales income of 213.2 billion yuan in 2023. What is this concept? According to the data, the operating income of Evergrande Group in 20 19 was 477.56 billion yuan, which means that after three years, the sales income of Evergrande Automobile may need to support half of the operating income of Evergrande Group.
■ Evergrande's first car, 202/KLOC-0, was mass-produced in the second half of the year, and the price is likely to be less than 300,000.
"Evergrande releases six cars at the same time"
At present, Evergrande's car-making pace is constantly advancing in all aspects, and it has begun to honor some car-making promises. For example, at the product level, Evergrande planned that the first product of Hengchi, "Hengchi 1", would be unveiled on 202 1. On August 3rd this year, Evergrande also released the first batch of six models of "Hengchi", including two cars, three SUVs and one MPV model, which achieved the coverage of various models. As for the factory, Evergrande plans to complete the production bases in Guangzhou and Shanghai in the second half of 2020. Up to now, the production bases in these two places have entered the stage of equipment installation and commissioning, and it is planned to have trial production conditions in September.
"Xu Jiayin is in the factory painting workshop"
At this performance conference, Evergrande Automobile officially announced its mass production plan. The first model will be put into trial production in the first half of next year and officially mass-produced in the second half of next year. The interim financial report also revealed a small detail, specifically mentioning: "The Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission issued the Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles, clarifying that the price of new energy passenger cars before subsidies should be below 300,000 yuan (including 300,000 yuan), and announced that the implementation period of the financial subsidy policy for the promotion and application of new energy vehicles will be extended to the end of 2022." Considering that the first model of Evergrande will be mass-produced in 202 1, it is not excluded that Evergrande wants to seize this bonus, and the price of the first model is likely to be less than 300,000.
In terms of sales channels, Evergrande previously invested in Guanghui Group, the world's largest automobile dealer, which has more than 800 business outlets. In addition, Evergrande will quickly set up three centers of automobile exhibition experience, sales and after-sales service: 36 exhibition experience centers, 1.6 million sales centers and 3,000 self-operated and authorized after-sales service centers, and establish huge automobile sales channels and after-sales service outlets.
In addition, Evergrande also has the current layout of balanced development of new energy vehicles in terms of charging. Previously, Evergrande and State Grid established a joint venture company "State Grid Evergrande", focusing on the intelligent charging service of community parking garages. Evergrande said that at present, more than 700 communities in Evergrande 1 1,000 have operated smart charging services, covering more than 2 million owners. Through the State Grid Hengda intelligent charging system, car owners will enjoy fast installation, convenient use and low cost charging service.
■ So, is Evergrande serious about making cars?
Although Evergrande has made a series of layouts in automobile core technology, R&D field, manufacturing, etc., there has been a discussion on whether Evergrande is "serious" in building cars, which is related to the identity of Evergrande's real estate developers and, of course, its generous and high-profile work style.
At present, there is no doubt about Evergrande's heart of making cars. On August 26th, Evergrande Health officially changed its name to Evergrande Automobile, which means that Evergrande's automobile business rose from the "automobile sector" under Evergrande Health to the most important business, while the "big" health business, which is still developing rapidly and making profits, retreated to the second line. As mentioned above, in 2023, Evergrande's sales revenue will occupy an important share of the Group's operating income, which shows that Evergrande attaches great importance to new energy vehicles.
Not only that, in the big environment, Evergrande's car-making is also a comprehensive judgment made by Evergrande based on industrial trends and its own transformation and development. This step is actually imperative. From the perspective of industrial trends, new energy vehicles have great potential in the global market, broad development prospects, and huge opportunities and business opportunities; From the domestic market, the state has made great financial and tax policy support in the consumption, use and infrastructure construction of new energy vehicles, and a broader market is gradually opening up.
From the enterprise's own point of view, it is also an inevitable choice for Evergrande to build a century-old shop. The upstream and downstream business of the automobile industry, from base construction to mass production delivery to charging, can cooperate with other industries in depth, further explore new business directions, broaden the industrial layout of Evergrande, and promote the further linkage of Evergrande's diversified sectors. The data at the beginning of this year show that Evergrande has more than 800 projects and more than 6 million owners in more than 280 cities across the country, and they will become a huge customer base of Evergrande. At the same time, Evergrande's own sales staff of over 10,000 and part-time sales staff of over10.4 million will also cooperate with Guanghui Store, where Evergrande shares, to promote the transaction to the maximum extent, so that the owners of Evergrande are expected to continue to be the owners of Evergrande.
At present, Evergrande still maintains the goal of annual production and sales of 6.5438+0 million vehicles within 3-5 years, and becomes the largest and strongest new energy automobile group enterprise in the world. At present, 654.38+04 products are being developed simultaneously. The reason why it is so big is to reduce research and development time and try to catch up; On the other hand, we hope to greatly reduce costs and control costs to the maximum extent.
Editor's comment:
Although there is no need to question Evergrande's intention to build a car, it is difficult to determine how far Evergrande can go, whether it is difficult or smooth. It can be seen that sufficient funds and diversified layout are its advantages. However, Evergrande still has obvious "real estate thinking" in building cars, and it is still unknown whether the innovation ability and core competitiveness of automobile enterprises can be purchased, integrated and effective through money in a short time. In addition, although Evergrande claims that it has conducted sufficient market research and demonstration on the new energy vehicle business and has sufficient strategic determination and confidence, it can also be seen that Evergrande hopes to realize its vision of self-hematopoiesis as soon as possible, so the effect of "building a car in Evergrande style" still needs time to test. (Text/car home? Cai Liyuan)