Working hard to create a miracle: Wow, becoming the leading beverage producer in China.
Speaking of beverage brands in China, there are some common brands such as Master Kong, Jinmailang and Wahaha. In fact, there was another brand in the early years. The company is large in scale and the advertisements are well done. It was Tianwo who once became a beverage giant in China.
The full name of Tianwo is Tianwo Food Co., Ltd., which was established in 1999. It is an earlier food and beverage company in China. Its founder invested100000 yuan to build the company and factory, of which Tianwo Company has a registered capital of 5 million yuan.
1999,1000000 is a huge number, which shows that Tianwo Group was a very promising company at that time. In 200 1 year, Tianwo candied fruit and roasted seeds and nuts products of Tianwo Group were called the best-selling products of Huangroup and were rated as "the best-selling brand in Shanghai in 2000".
The development of Tianwo Group is very rapid. Nearly four years later, in 2003, the company was awarded as "Shanghai Famous Trademark". In 2006, Tianwo Group continued to develop in many directions, and opened up businesses such as supermarkets, paper products and wine industry. In 2008, we developed other businesses again and started a new direction of beverage. In 2009, Tianwo Group was awarded "China Famous Trademark", which is an honor inseparable from the efforts of the company leaders and every employee.
Wow, the most famous drink is Wow honey grapefruit tea. This is the main drink in Tianwo fancy drink, and it is a delicious drink produced by the collision of pure natural honey and grapefruit. It tastes sweet but not greasy, and it is not short of umami flavor, and its taste is very rich. And its packaging is also very fashionable and personalized. The slender bottle body and light green "coat" give people a fresh feeling, which is also very cool in hot summer, making people feel very comfortable and can't help but want it.
This drink is deeply loved by young people and is the main consumer group in honey grapefruit tea. They are young, fashionable and ambitious, so they will choose honey grapefruit tea. This drink has a sweet sense of happiness, which is also the core value of honey grapefruit tea, and delicious health is the concept of consumers. The spark caused by the collision between the two made honey grapefruit tea once sell well, with an annual marketing volume even exceeding 500,000, becoming a giant beverage in the beverage industry in China.
The spark between Fan Bingbing and honey grapefruit tea
The popularity of Tianwo honey grapefruit tea has given Tianwo Group greater confidence, and it has made great efforts to increase its sales. 20 13 years, Tianwo beverage ushered in a very important year. Also in that year, Tianwo Group invited Fan Bingbing as the image spokesperson of honey grapefruit tea.
Fan Bingbing, 198 1 was born in Qingdao, Shandong Province, and graduated from Shanghai Normal University with a major in film and television performance. She is a famous actress and singer in China. She once participated in the Golden Lock in Princess Pearl on 1998, which became an instant hit and started her career as an actress. She also won the Hundred Flowers Award Award for Best Actress in the 27th film. In 2007, Fan Bingbing set up his own studio, and since then, he has continuously exported many excellent works.
20 13 Tianwo invited Fan Bingbing to speak for her. At that time, she was a hot star, which required high endorsement fees. But Tianwo Group decided to choose her, which really lived up to expectations. Honey grapefruit tea's sales here have soared, becoming the best-selling tea beverage, which brings in 5 billion yuan a year. The slogan "What do you drink if you are healthy and beautiful?" Once became a part of people's daily discourse.
Going downhill is bound to decline.
Tianwo beverage products are single, and then there are competitors from other brands. Other brands have many flavors, such as iced black tea, green tea, rock sugar Sydney and so on. , the latecomers come from the top. Therefore, Tianwo drinks are gradually neglected, and consumers prefer other tastes of other brands.
The food sales of Tianwo Group are good, and then there is the field of e-commerce. However, Tianwo did not seize the opportunity to let the three squirrel, Baicaoyuan and other nut brands catch up, missed the best opportunity to attack e-commerce, and finally directly led to the decline of Tianwo Group's turnover bit by bit.
Lin Jianhua, the founder of Tianwo Group, was originally the boss of a small vendor, and later founded Tianwo Group, which went smoothly step by step. Now Tianwo Group is on the verge of bankruptcy.
Since 20 17, the turnover of Tianwo beverage has been declining. At the beginning of May, 20 18, the founder Lin Jianhua began to be absent from work, and Lin Jianhua could not be contacted. Important decisions of the company are made through lawyers. Later, I learned that Lin Jianhua was taken away by the relevant departments for investigation.
Until the end of June, 20 18, Tianwo Group removed Lin Jianhua from all his positions in the company, but the company was left unattended, so Lin Jianhua's son Lynch was appointed as the chairman of the board of directors of the group. At that time, Lin Qicai was only 25 years old and didn't have much social experience. It is difficult to manage the company well, but there is no way. A country cannot live without a king for a day, and so can a company.
I thought Lynch's arrival would make the group better, but I didn't expect that on August 17 of the same year, Tianwo Group released the company's loss performance report. The report came out, which was really shocking. Since 20 17, the company has experienced abnormal transactions, with funds exceeding 265,438+billion. This shows that,
In order to fill this huge hole, Tianwo Group began to borrow money everywhere, and even was "cheated" by more than 654.38 billion. All these messy things happened to Lynch, and the huge deficit made the company powerless. The company's factory stopped production, and even the money to buy beverage raw materials could not be taken out. Company executives saw this mess that could not be cleaned up, and the group had no future. It's time to leave and disperse.
Originally, Tianwo Group was the most promising company, but it did not seize the opportunity to let others catch up and seize the position that should belong to Tianwo Group. What's more, the group leaders took the wrong road and went in the wrong direction. Everyone knows the opposite fact. It's not a problem that money can solve. If the problem is not stopped in time, robbing Peter to pay Paul will only make things worse and worse.
Therefore, through the events of God, we should understand that we should develop in many aspects, and we can't rely on only one aspect, otherwise it will be replaced by others, no matter who it is, everything is the same. Lying should be covered up with more lies. When you find yourself wrong, you should reflect on yourself and make up for it, instead of covering it up with more mistakes.