Here are some ways to maintain high-end customers.
1. Strengthen organization and leadership, and try our best to seize the high-end customer market.
Banks attach great importance to and earnestly strengthen the development and relationship maintenance of high-end customers. Put the marketing and relationship maintenance of high-quality customers into the annual work focus and implement high-end marketing strategies. For some high-end high-quality customers, marketing and relationship maintenance are the responsibility of the top leader or the competent president. Different business departments and outlets cooperate closely, fully tap the potential customer resources, give full play to the overall advantages, and fully seize the high-end customer market.
2. Subdivide individual high-quality customer groups and improve the basic account management system.
According to the personal customer marketing system, do a good job in the basic information ledger of high-quality customers. Business outlets set up high-quality customer files according to the personal high-end customer list of more than 200,000 yuan provided by the personal finance business department, and the filing rate reached 65,438+000%. On the basis of establishing high-quality customer files, they input customer data into personal marketing management system, making customer monitoring and relationship maintenance more professional and scientific, and monitoring the trend of large deposits more convenient and timely, so as to take targeted measures in time, do a good job in deposit maintenance and prevent other banks from poaching.
3. Maintain the high-end customer market with personalized service.
Strengthen the construction of VIP financial center by upgrading outlets, and provide relatively independent and elegant reception area, financial area and VIP room for high-end and high-quality customers; Each outlet is equipped with a team of lobby managers and account managers to provide "one-on-one" all-round personalized differentiated services for high-end quality customers on the basis of ensuring the basic standards of ordinary customer service, win the trust of customers with fast efficiency and perfect after-sales service, and earnestly safeguard high-end customer groups.
4, relying on the advantages of financial products, the implementation of deep marketing.
Bundle personal financial products, e-banking, bank cards, personal loans and other businesses, and provide "one-stop" package services according to the actual needs of quality customers. By continuously meeting the financial service needs of quality customers, we will dig deep into the financial service needs of quality customers and make quality customers become old customers of banks. At the same time, pay frequent return visits to high-end customers, follow up the practical application, service quality and in-depth demand of the products sold, ensure that the relevant account managers are responsible for business handling and follow-up maintenance, and do a good job in daily business handling and consulting services to improve customer satisfaction and loyalty. At the same time, we will strengthen the publicity and marketing of comprehensive products, take products and businesses such as peony credit card, three-party depository, online banking, funds, wealth management products and paper gold as carriers, actively build a high-end customer service platform featuring "wealth management accounts", enhance the maintenance and development capabilities of high-end customers, and steadily expand and increase the number of high-end customers.