The exhibition covers an exhibition area of 50,000 square meters, and has won the full support of more than 500 preferred brands, including star brands such as Aishi, Jacino, Lingxiu, Berkeley, Milan, Koloya, Zhenti, Hennessy, VISA high-end soft clothes, Aishadik, Poetry and Painting Jiangnan, New Concept Bai Bi, Ruby and City Living Room. The exhibition not only covers wallpaper, wall cloth, curtain cloth, home textile fabrics, decorative lace, curtains, furniture cloth, engineering cloth, soft sofa and other high-quality products. More than ten industry promotion activities have been jointly held with authoritative media such as Sina, Sohu and Huiya, which will attract more than 60,000 professionals from all over the country to exchange ideas.
Create a benchmark demonstration to enhance the overall competitiveness of the soft-fitting industry.
In recent years, affected by the real estate control policy, the overall development momentum of the home soft-fitting industry has slowed down, but some big brands still maintain a growth rate of 20% to 30%. In order to highlight the influence of excellent brands in the market, improve consumers' awareness of the soft-fitting market and bring new impetus to the development of the soft-fitting industry in the post-epidemic era, the organizer of the exhibition and Sina Home jointly launched the Pioneer Brand Plan of the 2020 Shanghai Wallpaper Curtain Exhibition.
Pioneer brand plans to strictly select pioneer brands through indicators such as brand scale, influence, brand power and execution. The emergence of pioneer brand can provide a new benchmark for the industry, optimize the brand structure, and promote the healthy and stable development of the industry as a whole. Aishi, Berkeley, Lingxiu, Milan and Jiechinuo, the five top brands in China's soft clothing industry, were selected into the first batch of pioneer brand plans. On September 2 1-22, several pioneer brand promotion meetings will be held at the exhibition site, and pioneer brand enterprises will introduce preferential policies for product sales and investment promotion. In order to let dealers know more about brand enterprises and products, the organizer of Pioneer brand plan specially launched the exclusive warm-hearted package plan of 2020 Shanghai Wallpaper Exhibition-2000 yuan cash subsidy, and all franchisees who successfully joined Pioneer brand enterprises can get cash subsidies.
Dual-track integration, combination of internal and external circulation, giving play to the new advantages of exhibition economy
As an important part of business communication in China's home furnishing soft-decoration industry, Shanghai wallpaper and wall curtain soft-decoration exhibition has always been not only the best platform for enterprises to release new products, expand sales channels and build brands, but also an indispensable channel for the industry to understand the market trends and grasp the industry trends in time. With the progress of Internet information technology, new online service formats such as live broadcast and cloud exhibition are also showing a good development trend. In 2020, Shanghai wallpaper, wall cloth and curtain soft decoration exhibition, combined with authoritative media in Sohu, Huiya Home and Shenzhou building materials network, launched live exhibition programs such as "Fox Exploration Exhibition" and "Optimizing Huiya Brand". With the help of the online traffic advantages of media and live broadcast platform, we will spread the wonderful contents of exhibitors, exhibits and activities in the same period of the exhibition through multiple channels, deepen the impression through online understanding, and promote the transaction through offline communication. Taking the exhibition as the platform and technology as the means, it has formed high efficiency.