Organizational image: system, system, policy, guideline, process, procedure, benefit, efficiency, credit, commitment, service, guarantee, scale and strength.
Product image: quality, packaging, style, trademark and service.
Personnel image: leaders, management teams and employees.
Environmental image: corporate facade, buildings, signs, layout and decoration, display system, environmental protection and greening.
Cultural image: historical tradition, values, enterprise spirit, group style, professional ethics, words and deeds norms, company etiquette.
Community image: community relations, public opinion
I. Introduction
Corporate image refers to the overall image of the enterprise established by people through various signs of the enterprise, which is the core of corporate culture construction. Corporate image is the external expression of corporate spirit and culture, and it is the overall impression felt by the public in the process of contact and communication with enterprises. This impression is obtained through the sensory transmission of the human body.
Second, the inner spirit.
Inner spirit refers to the spirit and temperament of an enterprise, which is a comprehensive embodiment of corporate culture and the backbone and skeleton of corporate image. It includes the following three aspects:
1, pioneering and innovative spirit. This is what every enterprise should have and it is also very important. In other words, every enterprise should adapt to the needs of the market economy and be brave in exploration and innovation, that is, with the development of society, the change of environment, the needs of activities and different public objects, constantly supplement, improve and innovate the contents and forms of public relations activities to make them richer, more distinctive and more attractive.
2. Positive social outlook and values. Enterprises should have their own social ideas, not only establish a good citizen image in marketing activities, but also care about social problems and social welfare undertakings, so that enterprises can benefit the people and society while developing themselves.
3. Honest and fair attitude. Enterprises should abide by the law, deal fairly and provide thoughtful service. This honest and decent competitive attitude and management style is the foundation of corporate image.