Green bookmark
Green Bookmark Action is an annual theme action, which takes "April 26th World Intellectual Property Day" as an opportunity, takes specially designed green bookmarks as a carrier, and takes "refuse piracy, start with me" as a propaganda slogan, advocating the public to respect creativity and support genuine products, and setting off an upsurge of creating a prosperous, healthy and orderly cultural market environment in the whole society.
On April 23, 2023, the National Office for Combating Pornography issued the Notice on Launching a Series of Publicity Activities of "Green Bookmarking Action in 2023" with the theme of "Protecting Healthy Growth and Rejecting Harmful Content".
Knowledge expansion:
The green bookmark action aims to advocate the public to respect creativity and support genuine products. Bookmarks are small cards inserted in books to mark reading positions. It is not only a by-product of the traditional publishing industry in China, but also accompanied and witnessed the prosperity and development of the oldest cultural publishing industry in China.
The meaning of green bookmark is "a fresh, pure and hopeful green cultural environment". Green symbolizes the vitality brought by cultural creativity to human beings, and fully conveys people's desire to respect knowledge and creativity and to work together to create a prosperous, healthy and orderly cultural market environment in the form of bookmarks.
In order to ensure the effect of active communication, the national office of "eliminating pornography and illegal publications" has uniformly designed activity signs, including slogans, posters, bookmarks, video images and so on. The source files of relevant design drawings have been uploaded to the national information management system of "eliminating pornography and illegal publications" in early April for downloading and use by all localities.
Poster bookmarks can add local elements and information according to actual needs, and can be used for online publicity or offline posting and distribution of printed entity poster bookmarks. When promoting communication, we should pay attention to combining the connotation concept of logo image with specific activities, occasions and communication channels to highlight the mission responsibility and social significance of seedling protection.
Play publicity videos through multiple channels, distribute green bookmark publicity materials to the masses, expand the coverage of the crowd, and let more people know and participate in the "seedling protection" action. According to the actual situation, all localities have arranged centralized destruction of infringement, piracy and illegal publications.