Pain points in the health industry

When it comes to the pain points in medical treatment, everyone will think of three problems: it is difficult to see a doctor, it is expensive to see a doctor, and it is not timely to see a doctor. The first two problems reveal the shortage of high-quality medical resources in China, and the latter problem lies in the fact that people's own medical knowledge is insufficient to diagnose diseases. In view of the current medical pain points, most health clouds are still solving the problem of appearance and have not touched the root cause.

According to the data provided by professional departments, in 20 16, the mobile medical market in China increased from 3 billion yuan in 20 14 to150 million yuan; It is estimated that in 20 18, the mobile medical market in China will be valued at nearly 30 billion yuan, and the number of apps in the mobile medical market has exceeded 3,000, covering professional services in vertical fields such as pre-diagnosis, during-diagnosis and post-diagnosis. The health cloud industry once became the "darling" of investors.

However, when the market gradually becomes calm and the whole industry is still in the state of preschool children after rapid expansion, people have to reflect on how to create value after the combination of the Internet and the medical industry. To judge the prospect of the health cloud industry, it is still necessary to implement the needs of users, and whether the combination of online and offline can solve the pain points of the medical industry.

When talking about the way out for Health Cloud to break through the puzzle, Langrui Wellcome said that the medical industry lags behind other industries in big data analysis and mining because of its "three high" barriers of high professionalism, high monopoly and high policy risk; However, the enjoyment and application of big data in the medical and health field has effectively promoted medical reform, solved the pain points in medical care, and reflected the value of mobile medical care.

With the development of the market, a large amount of data related to consumers' health has been accumulated, and a large amount of information can generate unlimited value through deep mining. Through medical database, patients' information can be searched, and through mobile technology, patients can contact doctors at any time, and mobile medical care with data as its content will be greatly changed. The key to the development of mobile medical care under big data is to analyze social interaction with data matching, and to study the establishment of trust between people and the formation of interaction.

Most mobile medical enterprises in China are still in the initial stage, and most mobile medical enterprises in the market have not solved a core problem: whether it is the management of chronic diseases or the provision of telemedicine for customers, the ultimate recipient of all data should be doctors. However, because doctors in public hospitals in China have not been fundamentally liberated, it is difficult for doctors to provide detailed and sufficient professional advice to customers through these mobile medical services. In addition, there are still many challenges in the application of mobile technology, such as few mobile applications, technical restrictions, security, budget and so on. These factors still have a long way to go to make domestic mobile medical care finally profitable. When this problem is really solved, a healthy cloud will bring explosive growth!