2021 Christmas marketing activities program sample (General 5)
In order to ensure that the activity is smooth and successful, often need to be pre-developed activity program, the activity program is developed for a particular activity, including specific actions to implement the method of details, steps and so on. So have you ever understood the activity program? The following is my carefully organized 2021 Christmas marketing activity program sample (generic 5), only for reference, welcome to read.
Christmas marketing activities program 1
Christmas for the Western transmission of the most popular large-scale festivals of the Chinese people's attention, has been gradually accepted by the Chinese people, Christmas time is short, but the pre-preparation time is longer, as long as the goods selection is good, the operation of the proper, both can receive good results for this festival, mainly from the following two aspects:
< In order to reduce costs, the atmosphere of the store layout as much as possible to simplify, focusing on customer service center layout, set up in the customer service center 3.30 m Christmas tree, above the layout of the half-bells, snowballs, colored lights, colorful strips and other decorative items in the customer service center of the edge of the centralized arrangement of colored lights, the front of the service desk layout of the large-scale Christmas atmosphere POP. at the same time, in order to increase the atmosphere of the store, focusing on the supermarket for the promoters to buy Christmas Clothing three-piece suit (clothing, hats, belts), the cost of the Personnel Department to coordinate the procurement of manufacturers to collect, other employees by the company to buy Christmas hats, in the Christmas period to wear. Customer service center employees uniformly dressed in Christmas clothing, in addition to women's clothing, should be purchased separately a set of men's clothing (Santa Claus suit), worn by an employee of the customer service center, responsible for the distribution of gifts.
2, promotional activities
As the continuity of Christmas is not long, should focus on the continuation of the atmosphere of the various activities, so do the following planning, focus on the purchase of 1,000 Santa Claus dolls, the unit price of 1.00 yuan, 1,000 Christmas hats, the unit price of 0.50 yuan, during the Christmas period, where in the good and more During the Christmas period, anyone who purchases more than 25 yuan in the warehouse supermarket can receive a Santa Claus and a Christmas hat in the customer service center of the warehouse supermarket of Good and Plenty with the cashier's ticket. Activity time for December 20th - December 26th, issued out of both ends, focusing on the purchase of 5,000 flowers, in the evening of December 24th, 25th, 26th 5:00 pm to start the distribution, consumption of 10 yuan can get the flowers 2. With such ` promotional activities, on the one hand, can create a strong Christmas atmosphere, on the other hand, can also make consumers appreciate the unique cultural flavor of humidity.
Jingle Bells, Santa Claus send good luck, 22nd to 26th, the supermarket sent 8 Santa Claus in the store to send "small balloons, calendars, wall calendars, small gift bags, key chains.
Shopping Ode to Auspicious, in the supermarket shopping full of 25 yuan, you can get a free supermarket Christmas hat, and at the same time have the opportunity to express in the blessing card to your loved ones of a New Year's blessings and will tie him inside and outside the supermarket on the Christmas tree or directly to your blessings to the people, 24, 25 two days of the 200 free supermarket Christmas hats to the children.
22nd to 26th shopping full of 48 yuan single ticket at the service desk in exchange for "turkey legs, loose candy, loose jelly" three kinds of commodities 50% discount card, this card corresponds to only one kind of goods, 100 per day, except for large appliances, group purchase tickets, tickets do not add up.
From 22nd to 29th, the first 100 people with a single ticket of 18 yuan (except for the cumulative ticket) can get a free supermarket membership card at the card issuing office!
Crazy Christmas Eve, invites you to *** Transition, the activity from the 24th afternoon 14:25 officially started, 22:00 end of the exciting content see the detailed list.
14:25 ~ 17:00 outside the show began, 15:00 giant Christmas cake (80cm180cm) on display in the store hall (guarded), Santa Claus frequently in the cake near the oil move, 16:00 notice cake party start time (21:00), 16:00 ~ 19:00 field of large-scale promotional activities to pull a large number of customers, 18:00 ~ 21:00 show began, the store hall Santa Claus to pull children dancing (rabbit dance or butterfly dance) to the outside of the field, at the same time, the outside of the performance team to be able to cooperate (responsible).
At 21:00, the cake party starts on time, and the in-store broadcast should be in time for the music to switch to "Jingle Bells" at 21:00!
First open the champagne to celebrate (responsible), the cake open cut to eat (responsible), the security guards to maintain good site order (responsible).
22:00 square fireworks.
Christmas Marketing Program 2 Activity Theme: Carnival Christmas month, the big set off the shopping fever Activity Purpose: The popularity of this month's consumption is getting better and better as an opportunity, through the systematic setup of publicity inside and outside of the store, to give the customer a refreshing feeling, fully create a good shopping environment. Feelings, fully create a good shopping environment, enhance the overall image of the supermarket; and through a series of promotional activities to attract traffic, increase popularity, improve sales performance; at the same time to social marketing, enhance the supermarket's social reputation, so as to comprehensively establish a good business brand image of the supermarket, so as to lay a solid foundation for the previous year's hot sales of goods. Activity time: December 3 ~ December 25 Activity organization plan: In order to make the activities have continuity and convergence, the activities will be arranged weekly, the promotion of the customer in turn, and continue to stimulate the consumer's desire to shop! A, surprise the first - points to send rice Time: December 3 ~ December 10 Activities: a) shopping points to send rice, how much to send! Copy: Customers are our God, we can not do without your support. In order to thank the majority of customers on the supermarket's long-term support and loyalty, the supermarket special dedication, value return Qidong people. Content: Where in the activity period (December 3 ~ December 9), customers only need to spend 2 yuan to get a points card, customers with points card shopping accumulated points or a one-time points full of 10 points (200 yuan), send 10 pounds of rice; full of 15 points, send 15 pounds of rice; ...... and so on, accumulating 50 points! Above the limit of 50 pounds of rice. When redeeming the prize, customers with points card, computer tickets and related documents to the shopping mall gift distribution office to receive rice. Operating Instructions: ①The card can be directly at the cash register points, group purchases are not involved in this activity. ② points card printing: Planning Department to implement, December 2 in place. ③ Customers consume 20 yuan each, that is, 1 point. Points bottom line is 10 points, less than 10 points will not be exchanged for rice. The upper limit is 50 points, more than 50 points will be exchanged for only 50 points, the balance accumulated until the next cash. ④ set up points card sales desk: Finance Department to send a person responsible for the sale, the planning department of the artwork to do eye-catching POP activity description. Customers to get points card, you must fill out the name, address, phone number and other necessary contact information, otherwise the points are invalid. ⑤ Points card points to cash (points to send rice), by the service desk to provide inquiry services. ⑥ In the event of a customer return, you must bring all the shopping tickets and points card for processing. Second, the best special offers to buy over the day - one of the money-saving special Activities: Procurement Department to be sure to December 2, seasonal commodities, especially brand-new in place to ensure that the product categories are complete and very attractive. On this basis, the full launch of winter specials and new part of the special price, specials totaling no less than 60 commodities. Requirements for specials must be highly sensitive to the cold series of goods, daily necessities, and health care products. (Avoid using the old replica of the original specials) Activity promotion: DM flyers, posters, in-store broadcasts, banners. B, surprise the second - affordable climbing high send Time: December 11 to December 16 Activities: three) points card again with you! Activity analysis: As the first week of the promotion is relatively large, will not only attract the points card customer consumption, but also attract customers without points card, at this time once again issued a points card so as to once again expand our points card customers, for market share. Activities: As long as you shop in the supermarket full 28 yuan, you can get a points card, in addition to enjoying the benefits of the previous agreement, in the Christmas period, you can then enjoy a more valuable returns. A card in hand, surprises are always there! Activity operation: ① period points card with the back of the description "more value, more favorable" content. ② this period must be fully points card more favorable publicity and promotion work, such as DM flyers, banners, store radio and POP, posters. Fourth, the best special offers to buy over the day - the second of the money-saving special Activities: Procurement Department in advance to purchase enough goods again, the requirements of boutique, new products with the in place to continue to launch the second phase of the special offer of no less than 60 commodities. Avoid the old rehash of the specials. Activity promotion: DM flyers, posters, in-store radio, banners. C, surprise the third - romantic winter trip, Jinguo send you to Europe Activity time: December 11 ~ December 24 Activity items: v) romantic winter trip, Jinguo send you to Europe Content: During the activity period, where in the Jinguo supermarket one-time purchase of more than 48 yuan, that is, to send a pair of gloves (warm). At the same time, the gloves are accompanied by a raffle ticket, the raffle ticket is set as follows: First Prize: 1, the award is worth 2,000 yuan on New Year's Day "free five-day trip to Europe" Second Prize: 1, the award is worth 1,200 yuan on New Year's Day "five-day trip to Europe" The second prize: 1, the award is worth 1,200 yuan on New Year's Day "five-day trip " Third Prize: 2, the award worth 800 yuan on New Year's Day "free three-day trip to Hainan" Fourth Prize: 3, the award worth 200 yuan set of thermal underwear Fifth Prize: a number of prizes, the award is worth 45 yuan of electric blankets a bed Description: In order to fully reflect the openness, fairness and impartiality of this activity, must be in the publicity momentum and publicity focus on highlighting the activities of the "open", "fair", "just Note: Customers are invited to announce the winner as a notary public. On-site publicity strategy: invite TV reporters to news form on-site broadcast channel, once again consolidate the authenticity of the operation of the Golden Fruit supermarket activities. All lottery tickets marked: "the sky falls in winter, I send warmth" words. This "emotional" marketing, in order to pull together the relationship with customers. Activity operation: 1) Reward coupons by the Planning Department is responsible for printing, handed over to the Ministry of Finance stamped by the Ministry of Finance, Loss Prevention Department to send a person, will be placed into the prize warm gloves, and then put all the gloves into the gift box. 2) Gloves by the Finance Department and Loss Prevention Department is responsible for the management and distribution. Customers with shopping tickets in the gift box to draw a pair of gloves. At the same time to do a good job of registration of raffle tickets. 3) The Purchasing Department is responsible for the implementation of the gloves gifts in place in advance. 4) Raffle tickets by the Purchasing Department to contact the dealer to provide sponsorship (in the form of naming rights). 5) Prizes are implemented by the Purchasing Department, provided by the dealer title. Activity promotion: DM flyers, posters, in-store radio. D, surprise the fourth - carnival Christmas, gift giveaway Activity time: December 21 ~ December 28 Activity items: six) carnival Christmas, ultra-low outlet Time: December 21 ~ 28 Content: During the activity period, shocking price and ultra-low price special sale for target goods, sensitive and seasonal goods. Such as: cold supplies, daily necessities, toys, stationery, health care products and fashion fruits and vegetables. Operating Instructions: Purchasing Department must be in December 19th special goods (more than 60 kinds) to implement in place, and to ensure that the entire store's supply is sufficient. VII) Santa Claus is coming! Sweet gift giveaway Content: December 23rd ~ 25th period, every day by Santa Claus and Granny Claus handheld Christmas gift bags to the supermarket children for candy giveaway. (Loss Prevention Department, Administration Department each sent 1 dress up Santa Claus and Granny Claus.) VIII) Carnival Christmas, plus one yuan to get a Content: December 23 ~ 25 period, where a one-time purchase of 58 yuan, plus 1 yuan to get a Christmas hat 68 yuan plus 1 yuan to get a grapefruit. Description: Pomelo means good luck More than 98 yuan plus 1 yuan to get soy sauce 1 bottle Operating Instructions: ① Purchasing Department in advance to put the gifts in place (22 days ago), to ensure that the number of gifts is sufficient. ② gift distribution. Set up a Christmas house, Christmas house playing Christmas songs, and Christmas lights to highlight. Borrow the Christmas house as a gift distribution, the Administration Department (or Finance Department) and the Loss Prevention Department to send a person dressed in Christmas clothes, dressed as Santa Claus in the Christmas house to distribute gifts. ③ customers with shopping tickets to receive gifts, gift issuers to make a good gift issuance registration (including customer name, address, phone number, etc.) ix) Christmas gifts, jewelry sales. Content: Purchasing Department must be December 16, Christmas gifts and ornaments purchased in place. Operations Department will be Christmas gifts and ornaments for special display, set up Christmas gifts and ornaments on sale area. Planning Department to make eye-catching image POP hangtags, and make the special sale area related arrangements. ...... for "Christmas gifts and ornaments" special sale. Activity promotion: DM flyers, posters, in-store radio, banners. Christmas marketing program 3 Time: December 16-31, 20xx Location: Shopping plaza industry store, good fashion Theme: Send a piece of peace to the world Subtitle: Pieces of true love, love on earth Christmas background music: "Snowflake", "Jingle Bells", "Christmas Eve", and other Holiday music. Props needed: xx Christmas booths, xx red carpet as big as the booth, xx Christmas trees, xx ribbons, xx strings of Christmas lights, xx banners, xx gift-wrapped socks, xx Christmas hats, xx colorful balloons, xx signs, xx bags of lint, xx bags of colorful paper scraps, and xx bags of small celebrations. xx bags of confetti scraps, xx small bows. Activity layout Terminal layout a: 1, in the center of the supermarket, set up a Christmas booth, paved the carpet. 2, in the center of the booth decorated with Christmas trees, hanging lights. 3. Put the yellow-carded goods into gift-wrapped socks and hang them on the Christmas tree. 4. Dot the Christmas tree with cotton wool and sprinkle confetti pieces. 5. Use colorful strips to wrap all the blank columns in the store, and then use colorful strips on the blank walls and windows to form "Merry Christmas", "MARRYCHRISTMAS" and Christmas tree or Santa Claus pattern decorations. 6, in the shopping shelves of each layer are decorated with colorful stripes. 7, each section of the store will be hydrogen balloons tied, 10 a tie, according to the actual proportion of the distribution of each shelf. 8, corresponding to each balloon hanging Christmas hats, Christmas socks up and down the cross-arrangement. 9, the import hangs "send a piece of peace to the world". 10, the exit hangs "a piece of true love, love is full of people". Terminal layout two: store adjustment 1, each category of goods to pick out the best of the best to do a pile of head, each pile of head of the goods sprinkled with crushed gold dust confetti. 2, in each commodity business paste small bow. (Fresh goods do not stick) 3, the goods will be arranged around the Christmas tree piles, the arrangement method: ① round arrangement: fresh → wine → Christmas toys → promotional clothing → household goods → food → drinks → fresh ② rectangular arrangement: the first line, left: fresh, right: wine the second line, left: Christmas toys, right: promotional clothing center: Christmas tree the second line, left: Christmas toys, right: promotional clothing Third row: left: home furnishings, right: small food Fourth row: left: beverages, right: fresh food 4, in the interface of each area to hang a good name for each area, such as: Tasty Street, Home Road, etc. 5, in each of the interface of the shelves are arranged to a Christmas shopper guide to welcome customers. (Each shopper guide emcee wearing a good Christmas hat) With: 1, merchandise administration department issued a notice 2, the chain of factual activities 3, purchasing center configuration of the goods 4, planning to do the newspaper ads, spray paintings, signs Advertising: 1, radio and television newspapers to do a full-page color advertisements 2 issues 2, daily and evening newspapers in the middle seam xx times 3, the supermarkets at the entrance, the exit of the banner planning center. First, the theme: Welcome Christmas / New Year's Day shopping center set off another storm of low prices to meet the New Year Second, the content: Welcome Christmas / New Year's Day, on the occasion of the arrival of the New Year, the shopping center to thank the majority of Fuquan The people of this mall has been the support and love. The shopping center once again set off a storm of low prices, we will be the lowest prices and a wealth of complete products, the most comfortable environment to meet the majority of consumers, to meet the arrival of the New Year. Activity 1: Warm Christmas Eve to send blessings. Where December 24th in the shopping center one-time consumption of 18 yuan customers, with the computer cash register ticket or counter ticket, as long as you leave a word of blessing for the New Year in our guestbook, you can get to send a Christmas scarf. Activity 2: daily food basket, every day to save money, the poster cut off the corner when the money. Where December 24 to January 5 in this poster period, to shoppers with the shopping center issued by the poster corner can be used as 1 yuan in the super area. (Each person is limited to one per use, the poster cut-off corner of the use of shopping only, no redemption.) Activity 3: Happy New Year's Day. Where 20xx January 1 to 3 in the shopping center one-time shopping full of 48 yuan of customers can participate in the New Year's Day happy a grab activities: consumers with the computer cash register receipt, in the "shopping malls happy a" grab gifts area three meters starting line within three seconds of the beginning of the two hands to grab, grabbed after running back to the starting line for completion. The gift you can grab is the consumer's gift. Timeout or violation of the gift is not. Gifts are: bulk candy, jelly, pastries, or packaged cookies or other goods nearing their expiration date. 3. Venue Arrangement. 1, the activities of a venue can be arranged in the mall stairway. 2, the activities of the three venues arranged in the mall stairway next to the open space. Four, personnel arrangements. Activity personnel arrangements for two people, backstage financial personnel or other personnel to support at any time. V. Store layout. 1, the street small sign hanging neon. 2, the street two columns with red cloth wrapped up, and then paste Santa Claus like or Christmas posters. 3, put two Christmas trees on both sides of the stairway, holding colorful strips. 4, the top of the stairs on both sides of the neon lights and colorful strips, straight to the end of the stairs. 5, the entrance on both sides of the two smaller Christmas trees, both sides of the stainless steel paste Santa Claus like or Christmas posters, and lead neon lights. 6, some of the columns in the store and the cashier, the service desk posted Santa Claus or Christmas posters, part of the place to take the color bar. 6, the required materials, display and advertising. 1, Santa Claus statue: 1 meter x 6 x 15 yuan 60CMx10 x 8 yuan 30CMx30 x 3 yuan Christmas posters: large x 6 x 5 yuan small x 20 x 3 yuan Christmas tree: 1.8 meters x 2 x 150 yuan
Christmas hats: 50 x 3 yuan (1 per employee, from December 18 to January 5)
Santa Claus suit: 1 set x 50 yuan
Neon lights: 40 strips x 5 yuan
Stripes: 100 strips x 0.5 yuan
2, the required goods and gifts
Candy: 200 pounds x 2.5 yuan / catty
Christmas scarf round 200 x 3 yuan / strip
3, advertising.
Two banners:
A. A 10-meter long one under the big signboard. Content: "Welcome Christmas / New Year's Day happy a grab"
B, the street in the middle of the two street lamps a length of 8 meters. The content is: "Welcome Christmas / New Year's Day and then set off a storm of low prices, for you to save money every day."
DM Express:
A. Theme: Welcome Christmas / New Year's Day and then set off a low price storm, for you to save money every day.
B, layout: five P:
1P: Christmas special edition;
2P: fresh: every day basket, every day to save a little. Sub-date daily proposed fresh specials.
3P: Food: bulk/grains and oils/candy/biscuits.
4P: Laundry / department store: mainly suppliers to provide goods. Plus cleaning supplies/utensils/warming items.
5P: Counter area.
VII: Costs.
1, the required material costs: a total of 2548 yuan
2, the required merchandise, gifts: a total of 1,100 yuan
3, advertising and publicity costs: A, banner 18 meters x 3 yuan / m = 54 yuan
B, DM Express 5000 copies x 0.4 yuan = 2,000 yuan
*** counting the cost. 5748 yuan
Christmas marketing program 5To "come to send, buy and send, shopping giveaway" as the main line of activity, especially the launch of high-quality home appliances ultra-low bidding activities, while running through the "Silver Rhapsody" large-scale cultural performances, trying to create a festive atmosphere of joy and revelry, the festive atmosphere of the carnival. The festival festivities, carnival atmosphere, through the sensational social effects, to promote shopping mall sales, enhance the corporate image.
A joyful Christmas discount shopping with good gifts
Time: December 18, 20xx - 25
Specific content: during the event, the whole building goods 60% off sales, where the day of the discount on the basis of the cumulative total of shopping for more than 30 yuan, home appliances, color cosmetics class full of 60 yuan (platinum, volume, sanitary ware and expressly excluded from the activities of the goods) can be with the shopping microcomputer ticket to the first floor of the card exchange for a joy card, buy more change.
Second, to send
Time: December 24, XX years 20:00-24:00 pm
Specific content: during the activity period, all customers who visit the building can be given a Christmas gift.
Third, buy also send
1, time: December 24, XX years 20:00-24:00 pm
2, specific content: during the activity period, where the building on the basis of discounted cumulative shopping for more than 10 yuan, can be with the purchase of the microcomputer ticket to the gift distribution of all floors Receive a Christmas hat.
Fourth, the surprise Christmas Eve, Christmas Eve, famous home appliances to send a big shot
1, Activity Time: XX December 24, 20:00-24:00 pm
2, Specific content: During the event, all customers who visit our building, can go to the North Square stage to participate in the scene! Famous home appliances auction activities.
V. Christmas Eve "Silver Rhapsody" large-scale cultural performances
1, Activity Time: XX December 24, 20:00-24:00 pm
2, Specific content: the event During the period, the building's west door square stars, joint performances, with crazy disco, rock music and passionate singing and dancing *** with the sound of the "Silver Rhapsody", for the Christmas Eve customers to visit my building to offer a Christmas dinner.