An unattractive, had been suggested by the agency plastic surgery, South Korea's 34-year-old fat uncle PSY (Uncle Bird) is a "Gangnam Style" viral frenzy ravaged the ears of the world.
86 days, two Guinness, more than 400 million hits, 35 countries iTunes MV chart leader ...... At this moment on the other side of the world, an unattractive, had been recommended by the agency plastic surgery of South Korea's 34-year-old fat uncle PSY (Bird uncle) is viral raging madness speed, with a series of staggering statistics. A series of staggering data, easily popped up on the Billboard singles chart runner-up, successfully Justin Bieber, Adele and other popular European and American singers thrown behind the horse's ass to pick up horse manure, their own is completely red a rotten, an Asian "fat round" losers uncle rebound inspirational story magically staged. This seems to be purely accidental behind the phenomenon of MV global popularity, but the audience market for South Korea's ZF joined hands with the performing arts industry for many years overseas cultural output of a review of the results.
1 rely on Europe and the United States superstar word-of-mouth marketing
Have to admit, "Gangnam Style" in the global scope of the MV with more than 400 million clicks fermentation of a "1 second to become crazy," a heavy jerk type of virus. It is said that in the United States on the street, as long as there is a person began to dance the signature action - horseback riding, behind a group of people will soon gather followed by a group of people dancing "group of horse dance". And in Korean nightclubs, the song will immediately become a farm within a two-kilometer radius.
However, "Gangnam Style" of the final promotion of the global No. 1 song to the last laugh, in addition to South Korea's local fans escorting the click-through rate, Britney and other European and American big-name celebrities repeatedly reproduced to push the push and word-of-mouth marketing is the real pushers of the North American market is the firm smile, and once in the click-through rate into the initial phase of the downturn to save the fate of it later. As a matter of fact, the click-through rate of the music video was not satisfactory until the end of July, when the manager of the popular idol Justin Bieber, Scooter Braun, and rapper Tipan both praised "Gangnam Style" on Twitter and attached the YouTube link of the music video, which brought the low click-through rate back to life. The former went on to become PSY's manager. Followed by Britney, Anne Hathaway, Katy Perry at the end of August, a new round of Twitter force, once again for the "Gangnam Style" later injected a vital cardiotonic fire. August 29 Britney Spears said: "I love this music video, it's so much fun! Should I learn this dance too? Is there anyone willing to teach me?" It did not take long for the U.S. television media and print media to follow up strongly, Britney dressed in a red cheongsam in the U.S. variety show "Ellen Talk Show" invited PSY to teach horseback riding dance hand in hand, the U.S. CNN, The Wall Street Journal, The Huffington Post, and other mainstream media are to PSY to start the report, so far, PSY and his "Gangnam Style" is the beginning of the really big red hot up.
South Korea's CJ Entertainment Beijing office music business manager Ms. Zhou said, PSY in Europe and the United States so red hot mainly because of Europe and the United States big-name singers to help him do word-of-mouth marketing, "there are a lot of big stars are willing to go to publicize the song, for example, this song is very interesting, would like to learn to horseback riding dance and so on, or will be forwarded to the music video, the Internet is very powerful power. powerful." From the early development of Rain to the United States, to the growing popularity of the Wonder Girls, Girls' Generation, K-Hop increasingly recognized by the European and American popular music, which is not without the South Korean entertainment agencies to smash the money of the large sums of money and the establishment of a network of relationships with local musicians, mainstream media. Ms. Zhou also said, "Europe and the United States superstars so strongly support, of course, do not rule out the Korean agency behind the operation and promotion."
Sweeping China's youthful market
2 rely on the Korean potential consumer group
"Gangnam Style" can easily knock on the door of the Chinese market, thanks in part to the increasingly youthful Korean potential consumer group. Yuan Lei, director of the cultural department of the Southern Weekend, has done a series of reports on the Korean Wave, and she agrees that the popularity of the song is the foundation of the Korean Wave in China. "They are a bunch of 80s, 90s, and even 00s, and the Korean Wave has had a very deep impact on them, and the Korean groups that we don't even know the names of have been held up as bibles by them. Countless parents are mentioning this stuff to me, and they don't understand why their kids love Korean artists. Seven or eight years ago, the Korean wave was actually popular in China for a while, but at that time it was more of an adult phase. Slowly down the road, the interest of adults in it has been very weak, and Korea has become a topic of ridicule. But in the young people here, their visual system, singing and dancing personnel looks, I guess very much to the appetite of these children."
On the other hand, the European and American superstars piled up to recommend and YouTube counted a few 0's horror click rate, also enough to make the curiosity of the heavy heart of the country to press the mouse. And always "Fashion does not lag behind" "Happy Camp" and "Everyday Up" continue to play to their strengths, timely response, open teaching horseback dancing; not to serve the old Bi Fu Jian also follow the fashion to learn to dance horseback ...... However, the most people are surprised that Iron will be close to the masses of the CCTV, multi-channel different time in the news program to the hundreds of millions of people to popularize the "Gangnam Style" of the red hot ...... Compared to the TV media's efforts to recommend, the online is a little lagging behind the calm, first of all, David Tao microblogging asked "Why is the Gangnam Style so fire", caused by Chinese and Korean netizens scolding, and then to Li Kaifu published "the main theme of the song analysis" to answer questions, and then to Pan Shiyi "Gangnam Style" is what" cute question, no matter what form, no matter deliberately or The "Gangnam Style" has achieved the desired communication effect, regardless of the form, whether intentional or unintentional.
"Gangnam Style" magical magic 1
Dickhead posture singing rich people's stories
Outsiders watch the fat man dancing funny dance
Many people do not understand the popularity of "Gangnam Style". "Just see the twisted face of a lewd uncle ah! This bastard reclining chair that virtue, I just want to give him a knife." Some netizens even said bluntly, "Exaggerated dance steps feel like having prostatitis, can't appreciate it."
The popularity of "Gangnam Style" in China has not been smooth sailing. Before the "apprehensive" to practice courage, but also "the most dazzling national wind" pressure, popular in Europe and the United States "Gangnam Style" in front of knowledgeable Chinese netizens, the earliest reaction is not great. The netizen "weird Uncle Dan pushed Luo Li", will be translated into Chinese, giving the divine song a promising, subversive three views, people dare not look at the ferocious song name - "even the anus stuffing". This version is more popular, well-known and hilarious in China than the original Korean version by Uncle Bird.
Likewise, across the globe in the United States, blonde, blue-eyed Westerners don't have the luxury of trying to figure out Bird's heart. In an interview with CNN Uncle Bird said, "I guess foreigners will find me funny, just like Koreans will find Ace Ventura and Mr. Bean funny." An article in the British newspaper The Guardian parsed "Gangnam Style" as nothing more than a fat man dancing funny and singing repetitive and meaningless lyrics. The song's visuals are distinctly American, a hodgepodge and platter of Western pop music, so Western audiences don't need to know what Uncle Bird is humming to feel deja vu.
Koreans love irony, and Bird's household name is respected
While the meaning of "Gangnam Style" is unknown to foreigners, Koreans love the song y. Kim Eun-jung, who is now a Korean expert at the Communication University of China, told reporters that in South Korea, the focus of "Gangnam Style" is not on "horseback riding" and uncle singers, but on "the lyrics and the music video show the irony of the pursuit of materialism," and that "the melody is indeed more melodic than the song, and it's a good example of the irony of the pursuit of materialism. "The melody is indeed more ****ing melodic, but more importantly, it's his character, he's different from a lot of singers in that his songs are both funny and socially satirical, which makes young people particularly willing to take them on."
Born in 1977, Bird is in fact a bona fide rich boy. Except for his appearance, which cannot be associated with "handsome", he is a true "Gangnam Style" in all other aspects. Bird uncle grew up in a well-off family, graduated from the University of Berkeley in the United States of America, Department of Music, he and Wang Leehom is an alumnus, but Wang Leehom's graduation yearbook will not have his name. Bird uncle that year because of the return of the debut and give up his studies, this delay will be delayed into the extension of life, successful graduation do not know when to wait for years and months. However, his talent doesn't need a diploma to prove it, PSY has been a famous musician in South Korea for a long time before "Gangnam Style" became a worldwide hit, and his first album was released in 2001, which made him a star in South Korea due to his hilarious and witty performances and many classic hits. Despite having been arrested for drug use and caught up in the military service fiasco, Bird has since revamped and re-established himself as a pro-people and patriotic figure in the public's mind. "He used to do a lot of public service activities, and the people's impression of him is that he is very patriotic, so even if he satirizes the reality, it doesn't make people think that he doesn't like the society; and when he does burlesque shows, people don't hate him. If there is no foundation for anything, just dancing like this and singing like this, we won't have such a ****ing feeling." Kim Eun-jung said. It is also because of this respect, when bird uncle deep "plagiarism door", the Korean people chose to stand on the side of believe in him. Facts have proved that the people believe in the right. On October 10, PSY concert, Kim Jang-hoon unexpectedly appeared, sincerely apologized to PSY: "Before because of my narrow-mindedness and PSY relationship is not good, I feel that I blocked in the world of singing gradually growing PSY, and this is y saddened." The two best friends put their differences on ice.
'Gangnam Style' magic formula 2
The more vulgar the uncle's juggling, the more relaxing it is
In South Korea, where you can slash your face a few times a year for the sake of beauty, it's incredible to see a fat, ugly-looking uncle with a body full of fat. Small eyes, big cake face, the expression is obscene and narcissistic with a belly full of fat ...... Once upon a time, Bird Uncle was also brokered by the agency "kind" advice to do cosmetic surgery, but also be mercilessly hit "wear a mask performance forget it! "Now the fat uncle, but in Seoul, surrounded by 80,000 people in front of the Seoul Metropolitan Government concert, naked show fat - this fat also made 14 over-excited fans fainted on the spot, the fat uncle's spring came more than imagined to be crazy.
Seeing the first glimpse of Bird Uncle, the first reaction of many people outside South Korea is: "Kang Hoo-dong started singing?" Kang Hoo-dong, the host of the once Asia-famous Korean variety show "Love Letter," shares the same Style as Uncle Bird, bringing joy by swimming circles around his waist and exposing his body flaws. In spite of the funny route, Kang Hoo-dong has an unshakeable status as a titan in the hosting world. The "fat" Bird has also become a world-class music sensation. At the same time, more and more older men are also shining in the field of movies and TV dramas. In last year's hit "City Hunter", Bae Eui-chung, the uncle who follows the hero all the way to catch corruption and fight against it, is timid, loves to cook, bald, funny, entertaining and cozy, which is also impressive.
In fact, funny uncles have always been popular in South Korea. Yuan Lei said Korea has always been popular with this kind of vulgar funny, "one of the reasons is because of their TV stations, every TV station's entertainment program is basically this type, even if it is a national TV station. Although seven or eight years ago South Korea produced a number of literary films that were loved by Chinese intellectuals, what sustained their entire film industry was sex, hilarity and silliness. This kind of funny is pure body language funny, such as picking boogers and touching buttocks, wearing fancy clothes, which is acceptable to them. There is another thing, actually Koreans don't know humor, they have very little sense of humor. Americans have a sense of humor that is reflected in their movies, and Germans have their own sense of humor, which can be seen by watching their works. Korean movies and dramas, on the other hand, never have a high level of humor, and their cultural foundation creates a more lowbrow hilarity. This also has to do with the state of existence of the Koreans, their lives are actually very strict, the office workers are under great pressure, and the suicide rate is also very high, which can also be corroborated by the fact that the social pressure causes them to need to be extremely easy to relax outside of the 8 hours, without any brains."
"Gangnam Style" magic weapon 3
Horseback riding dance all kinds of dance the more silly music the more popular
"Gangnam Style" popular around the world, the biggest contributor when the "horseback riding dance". This looks like a two, it is very easy to be sober people suspected of mental illness of the losers of the dance, with the rapid and swift momentum, so that the U.S. pop charts for more than two consecutive months in the horseback turbulence, but also all over the world in the staging of the "group of horses pumping": the yard in the dance, the square on the flash mob in the jump, the star of the TV hosts in the dance, and even the U.S. dignitaries followed the "Gangnam Style" popularity. Even U.S. dignitaries follow the dance - seemingly simple action, want to jump out of the original version of Uncle Bird is not simple, PSY in the U.S. program to teach the "horseback riding dance" secrets revealed: "You have to think that you are riding on a horse, your body should not be serious. Your body shouldn't be serious, but your face should be." In order to let the general public understand the horse riding dance "expression must be cheap" of the essentials, and in advance for the end of the company's annual meeting to do preparation, online horse riding dance "slow motion decomposition" and "dance teaching" The video and the illustrations have been forwarded to the madness.
In the fiercely competitive Korean pop music industry, having a hit song is almost a dream come true for every group. In addition to a catchy melody that is easy to remember, the standard weapon of choice is a dance that is also easy to learn and toxic, so when a South Korean singer or group plans to release a new song, it becomes a legacy to rack one's brain to choose the dance to go with it. Uncle Bird's "Gangnam Style" horseback riding dance is not the first shot. South Korea's CJ Entertainment Miss Zhou explained: "South Korea's popular K-pop in addition to the auditory effect, but also on the visual perception is very important, South Korean artists in the choreography of the dance is very attentive, such as the Girls' Generation lap dance is the first dance, after the netizens to name. After that then do music will first grasp the concept, choreographed very relevant dance, take a corresponding name, so that the public feel interesting and easy to learn." On the other hand, this type of dance is more important mission - to increase the publicity point to create a topic, "on the program hosts usually ask, 'issued a new song to dance to see it,' 'the dance is very interesting, I do not know whether the name can be taken as a XXX? It may seem like a casual suggestion, but in fact, it may have been planned before." And Kim Eun-jung analyzed the success factor of such dances also lies in the elegance and vulgarity ****appreciation, "There has to be a dance that the average person can easily follow, while the rest are showy dances that only professionally trained artists can do."
From the world's popular "Nobody" "retro dance" to adults and children love to dance "Sorry Sorry" "hand rubbing dance", there are too many singers from this type of dance to taste the sweetness of popularity. Since childhood to Michael Jackson as the idol of the Korean representative Rain, you may not hum his music masterpiece, but you must remember by many artists have imitated the "breathing dance"; Wonder Girls is to rely on the carefully choreographed retro dance MV "Nobody" on the dominant position of the girl group, with the increasing number of online imitations, captured the girl group's position. With more and more imitations on the Internet, the group has taken over the world, and the number of views of the English version of the video has successfully exceeded 10 million on YouTube. Girls' Generation's breakthrough came through the impressive "dog leg dance" in the song "Gee" and the sexy "thigh dance" in "Genie". Another Korean group dance familiar to Chinese viewers is the male group Super Junior's "Sorry Sorry", and "Nobody" appeared on the Chinese TV screen in turn, the imitators team from ordinary people to celebrities, from the variety show hosts to the comedy world of the people, truly become a universal dance, and **** the same characteristics is the iconic repetitive movements, easy to imitate, and strong performance effect. The performance effect is strong.
"Gangnam Style" magic magic 4
Official push will be the peak of the Korean stream
Wen_Yangbo
Because the "Gangnam Style" is the network debut, the delay in the launch of the physical record, does not meet the Billboard selection conditions, "otherwise it will be on the top of the list. " Billboard music editor-in-chief Benjamin Ingray said regretfully (even though it had climbed to the runner-up spot by press time). I'm sure he wasn't blushing for the song, but for their old chart. One of the myriad things proved for this dance track is that charts like Billboard, which rely on tallying record sales and radio airplay to validate a song's popularity, are completely outdated, and that the ebb and flow of today's global music trends have long since become dependent on iTunes downloads and YouTube hits.
Before "Gangnam Style," then, there hadn't been a music video in the history of human culture that had more than 100 million views in a year, and on YouTube alone it had more than 400 million in three months. As a result, it has been capitalized on by another old list, the Guinness Book of World Records: in 1964, when the Beatles' "I Wanna Hold Your Hand" topped the Billboard charts for seven consecutive weeks, Americans panicked and called it the "Invasion of Great Britain"; 58 years later, Gangnam Style is located in the United Kingdom, the United States, Argentina, Australia, Belgium, Ecuador, Thailand, Honduras and nearly 40 other countries have topped the iTunes download charts - and according to that old saying, the Koreans have fulfilled Hitler's long-cherished dream of global control.
The person who is happiest about this is not Bird, but South Korean President Lee Myung-bak. He has been emphasizing that his policy of "enhancing Korea's soft power to match its economic development" has been given a chance to be tested. The global influence of Korean culture is a key component of what he calls soft power, and since the so-called Korean wave, which swept through Asia at least at the turn of the century, is in decline, many see the popularity of "Gangnam Style" as a fluke, or even a return to form for the Korean wave. President Lee, however, has tried to use it to bring the Korean wave back to life and beyond, awarding Bird the Cultural Medal of Honor and clearing the roads for martial law during his concerts with all the respect in the world, all of which show how much official attention is being paid to this heaven-sent national treasure.
But, what a crappy song it is, musically, and it would be a piece of shit if the comparable "The Most Dazzling National Wind" were rated zero. Aside from the ditto, the latter at least has ethnic style. Speaking of national wind, Korean pop culture is most lacking precisely this, compared to the same does not avoid imported Japan, people at least have chrysanthemums and knives, Korea? Kimchi? The fact that "Gangnam Style" has gained popularity in both Mexico and Ecuador may be based on this kind of unapologetic, sycophantic internationalism.
The song's artistic impeccability didn't stop Ban Ki-moon, who is of Korean descent, from praising it as "a great contribution to world peace" and based on "music that charms the heart". Are you blinded by the UN Secretary General's taste in music? It was Ma Yong-seon, a foreign affairs official at South Korea's Ministry of Foreign Affairs and Trade, who put it bluntly: "If foreigners pay more attention to Korean singers, they will gradually like Korea. If they like Korea, they will buy more Korean goods. That's what we are aiming for."
Before you try to mock such naked cultural utilitarianism, note that Kim Ki-duk's "Holy Gotham" has just won the Golden Lion in Venice, which is of course one of South Korea's international cultural honors, but perhaps because of Kim's longstanding reputation for "vilifying South Korea in order to gain attention" and because of the way that "Holy Gotham But because of Kim's reputation for "winning attention by vilifying Korea" and the theme of "Holy Ghost," which is "pointless to reflect on the horrors of mankind; it's enough to describe them," it has not been cheered by the South Korean government or the public, but, crucially, it has not been opposed or even blocked by them, either.
South Korea's cultural system allows both the cheesy "Gangnam Style" and the bigoted "Holy Gotham," and the existence of both sides of the extreme **** may be a key reason why they have risen to the top of their respective fields and gained international fame.
Jiangnan Style, Uncle Bird earns madness
According to Korean media statistics, "Gangnam Style" has brought PSY at least 10 billion won (about 50 million yuan) in revenue. The download revenue is about 360 million won (about 2 million yuan), the record revenue is 300 million won (about 1.7 million yuan), online listening to bring 40 million won (about 220,000 yuan) income. October 11 concert in Seoul attracted 30,000 viewers, bringing about 3 billion won (about 17 million yuan). While PSY is paid about 400 to 500 million won for one commercial, the number of commercials he has received has soared to more than 10, making him pocket 4 billion won (about 22 million yuan). In response, PSY clarified that he doesn't earn that much.
Nothing but naked yearning for Gangnam
Wen_Yangbo
The first thing that comes to mind when you see Bird is Kang Ho-dong, the host of the once-celebrated Korean variety show "Love Letter," both of whom are waist-squeezing life preservers and accustomed to bringing joy to the crowd by dancing in a way that doesn't shy away from exposing their body flaws. Love Letter" proves that being able to dance is not only a basic skill for a Korean artist, but also a life-threatening ability. Bird proved it again. Gangnam Style, of course, is all about the dancing. It's a visual work first and foremost, and second and foremost, it's still a visual work, with the music, which is the only thing that matters, in the background, indispensable, but in the background.
The recent Korean drama "Gentleman's Dignity" is also the main character of the uncle, also vulgar and funny, but these to Zhang Dongjian as an example of the uncle is not a loser, but exactly the bird uncle mocked those who are not good at making the high rich handsome. Despite the recent rise in popularity of the older men, their popularity should not be seen as a sudden phenomenon, as it is traditional, or because "the young man is just a stallion, and the older man is the home", which is the norm for upper-class women's marriages that has long been y rooted in the minds of the people. The young girl and the older man are the eternal protagonists of literature and sociology, and they are a perfect match, and the young men do not have to complain about this, because only a very few of you will become older women, right?
This is the reason why the girl group Girls' Generation is more popular than the boy group BigBang from a global perspective. When you watch Girls' Generation's music videos, you get a wonderful feeling of watching a Japanese porno that eschews nudity and coitus, cute and innocent, but at the same time, sexy, with their clothes, moves, and facial expressions ...... all sexual, and full of music and other things that are pushed to the back of the room, into the background. Pop music history, the girl group was originally a sex object with music as a cover, and the Koreans turned this cover into wallpaper and pasted it to the back. This is a major feature of Korean pop culture, that is, unlimited amplification of the most flattering side of the public in a certain style or genre, no longer covered up, naked incitement to the audience, seduction, instigation, pulling, that is, to hurt their ten fingers, rather than break one of their fingers of the strategy.
For example, Korean dramas, the mainstay of the Korean wave, can be roughly divided into two categories: one is a sadistic to perverted romantic dramas, the female protagonist (and sometimes the male protagonist) in the aftermath of cancer can also be involved in a car accident, in the aftermath of the disability can also be suddenly found to be pregnant with a half-mother (and sometimes half-siblings) of the older brother's child, which may also be raped; the second is the family dramas that are often more than 1,000 episodes to a stagnant plot to set off the audience. stagnant plots to set off a certain state of boredom known as ease for the viewer, i.e., a snowy path for people to senselessly waste away their time. The plasma of Quentin or whatever really isn't even enough to be ashamed of compared to the extremity of this truly mundane aesthetic in which it's steeped.
So Gangnam Style isn't mocking, it's pandering, and it tends to aspire not to the public's distaste for the rich and powerful and the high lifestyles they carry with them (not even a hint of contempt), but to the public's desire for them. This is the real Gangnam Style: straightforward, a knife breaks the finger, no metaphorical irony to hit the bull by the hill, Bird's salivation for those "with the character of knowing that they need to drink a cup of coffee to take a rest, and at night will make their hearts burn like a fire" is a fake salivation, Bird's salivation for those "who even drink the coffee while it's hot" is a fake salivation, Bird's salivation for those "who even drink the coffee while it's hot" is a fake salivation. Bird's praise of those "even coffee will be drunk while it is still hot, at night will be like an explosion of the heart of the man" is the real song of praise. And so are those who are enamored of this song.
How do you describe PSY, the Korean uncle who is rapidly becoming a global phenomenon, with a face full of flesh and middle-aged hair? Hair combed greasy, wearing shiny oxford shoes, piped silk suits, all kinds of European frills shirt ...... need not be described more, the earth people are familiar with, not only his fat look, but also the splits of the song. The "Gangnam Style" is said to have generated 10 billion won in revenue, and the man has been called a walking enterprise and a global trend.
The typical "Korean fashion" is being criticized
The "Gangnam Style" craze is not only involving fans, but also some serious experts, who are interested in what "Gangnam Style" stands for. STYLE" is a special case of the Korean Wave sweeping the world and is being analyzed in depth. Some of them are learning from the communication experience, while others are worried about the phenomenon. In other words, how can Korea, which has no originality, become the leader of global spiritual culture? It's embarrassing! But fashion followers who are good at looking deeper don't have to worry, as the Hallyu school of thought will sweep in and quickly subsume the whole.
There is not a single piece of clothing that can be called original, even if he has a typical stick face, and his clothes do not represent Korea. Shoes, fashion items derived from the University of Oxford, England; suits, shirts can not be said to have any Korean flavor, Western-style shirts mixed with harem pants have to say it is really eye-catching, but harem pants out of Japan. Leaving aside the provenance of each component, the uncle's entire look is precisely the typical "Korean fashion" to stand corrected. While we are wondering how to wear the elegance of European aristocrats, Korean style has already adapted a whole set of fashionable styles through the masturbation of European court life: suitable for Asian figures, but also easy to cater to the needs of "pride". And then through the spread of Korean dramas - which, it has to be said, are almost shovel-ready subversions - an imagined modern life in Korea is delivered to the audience, educating its own people with an ideal lifestyle over and over again until it becomes a reality.
Long-lost naiveté becomes rare
The point of easy communication is that it's easy to watch, easy to understand, and easy to learn, and that's the way it is with Gangnam Dae-gu. All over, it's the best of Korean fashion, and you can neither say he's innovative nor uninventive. After all, after a long time, a lot of people have disdained to recall the disco life in the 80s, neon-like glowing and shiny fabrics, diamond-encrusted details, Perspex bright colors ...... but not only in the 80s, in which mixed with vintage thousands of birds check, rainbow bows. And can not say that he is a serious in the cottage without their own ideas, he has sneakers to dissolve the overly serious gentleman's clothing, but also loafers and seven-minute pants to destroy the sense of nostalgia ...... In short, and focused together, its role is to form a vivid and lively and clever Jiangnan uncle, including his songs and performances, can be regarded as a serious self-deprecation! The first is to be a good example of this.
As a full-blown mid-life crisis, the low IQ comprehends the entire essence of the popular fashion, which has become invaluable because of its long-lost naiveté and sudden resurgence. Breaking the authority is the result of the network communication is keen to pursue, and now, the winner is the freshly dressed Gangnam uncle, his ambitions for success and the smile of life in the fat and flexible dance listed, and then those "Korean fashion", especially men's fashion, once again pushed in front of the people. Believe it or not, he is the most popular person to imitate.
PSY classroom How to wear the fast red
The image of fast spreading, basically changes to keep the consistency, especially in the identification, even in the crowd, make sure to be recognized at once. Bright colors are a must, good-looking or not is obviously not too important, uncle red once again proved that the entertainment industry is not alone in the need for handsome men and beautiful women. In fact, if you want to make yourself popular quickly, under the condition that the network media is so developed and easy to spread, the possibility of sweeping the world is the right given to everyone in this era. In the face of the "Gangnam Style" success story, we summarize a truth: no matter why the talent, packaging in place is very important.
Phase 1: Learning to dress from a billboard
Keywords: Hello, color!
The gist of the packaging is what's mentioned above: it's clear at first glance and easy to learn. That is, you can't be like Sangwonjae who creates a unique Shifu secret, scares people, and then teaches the audience how to decipher the line you're wearing-remember! It won't work because you might just lose all the opportunities. So, at this point, the fastest way to study the packaging effect is from advertising, especially outdoor advertising boards. Both image experts and advertising gurus will tell you the same thing: color is the fastest way to catch the eye, and it only takes 3 seconds! Is style important? Second most important. Determine the eye-catching color, then consider a sustainable style, preferably familiar, at least let any do not care about the fashion of the mother look also feel comfortable, feel friendly, do not be original - you are not a fashion designer, do not get in the clothing doctrine.
Phase 2 Repeat, repeat, repeat
Keyword: kimchi-flavored oxfords
The second key to communication is repetition. To be able to repeat it over and over again, your first element must be simple and easy to remember, whether it's the horseback riding dance, the lyrics of "Gangnam Style," or wearing a pair of black and white oxfords and wearing them as hard as you can, as if you have nothing else to wear. If you start to get attention in the second stage, you can change clothes, the principle: the color can be free, then the style remains the same; color to maintain the tone of the first stage, then the style can be changed.
Phase 3 Operate style details
Keywords: quirky accessories
At the stage where you've already gained all the attention you need to become popular, if you don't want to stop and wash your hands of the world but rather want to take it to the next level, you'll have to start adding some incongruous details to similar styles: for example, like the riveted shoes of Uncle Jiangnan with a quite classical kilims. Also, from now on, the color palette of the look is becoming more and more "understated" - that is, if you're red enough to be high profile, but more and more emphasis is being placed on quality, and the standard is: understated luxury. The use of seamless accessories is another of OBA's secret skills, the essential line in addition to the kawaii bow tie is sunglasses, round retro sunglasses instantly enhance the overall temperament.
Park Jae-sang ----- Korean hip hop artist, PSY's concert has been known as a must-see concert, in addition to the very high live, every time you will perform the famous Korean female singer's song and dance. Released 6 albums "Psy6 A", the hit song "Gangnam Style" in mnet, melon and other 6 major charts allkill.