The report shows that silver-haired people love to shoot dance and parent-child videos, and like to watch news, sports and health science content.
At the same time, in response to the digital divide and security risks faced by older users, Jitterbug has taken a number of initiatives to actively address the problem of older users' access to the Internet, including the transformation of aging products and special governance of content security.
Striving to be the "trend setter", the silver-haired people love to search for square dance videos, according to the report, short-video applications such as Jitterbug provide new tools for the elderly to acquire knowledge, socialize and entertain themselves, and enhance their social adaptation and participation in the society after they quit the labor market.
Related research shows that 63.7 percent of elderly users believe that short videos add fun to their lives, and 25.2 percent think that short videos make it easier for them to "follow what their friends are up to, and interact with their friends".
In terms of content sharing, male silver-age users love to shoot calligraphy and casual videos, while women are keen to shoot dance, traditional culture and parent-child content. At the same time, they all have a **** the same "hobby", is to use short video to send greetings and blessings to others. "My new avatar", "good evening friend", "bless you all safe, healthy, happy and joyful" are the topics they are most eager to participate in.
In addition to watching and filming, the silver-haired people are also actively searching for content they care about in Jieyin, with "Square Dance for the Elderly" and "Square Dance Teaching for the Elderly" enjoying the highest levels of popularity, followed by "Original Countryside Life", "Square Dance for the Elderly" and "Square Dance Teaching for the Elderly". The report says that the most popular content is the "elderly square dance" and "square dance teaching", followed by "original rural life", "elderly fitness video" and "cell phone photography".
The report also shows that the silver-haired people are not only participants in digital life, but also "trendsetters" who play with digital life.
Huang Zengxin, 72, a former science and technology teacher, has become a "hard-core science and technology netizen teacher" by shooting videos to share his scientific knowledge, which have been liked by millions of netizens.
The year-old Lao Wan is a wildlife photographer who shot a video of a purple sable that became a hit on Jieyin, with 1.3 million fans in three days.
Age is never an issue, and it's never too late to find a favorite.
Crossing the digital divide, a number of initiatives for the silver-haired people "touch the network" escort according to the seventh national census data show that China's population aged 60 years and over 260 million, and the scale of the continued growth.
The aging of China's population has been accompanied by the rapid development of digitalization and informatization, and how to actively respond to the aging of the population through the service role of digital products has also become a matter of concern for all sectors of society.
The report summarizes Jitterbug's explorations and practices in this area, through the aging transformation of products, the opening of a special line for senior customer service, the combination of online and offline public welfare courses to help the elderly, and multiple initiatives for the silver-haired people to "touch the Internet" escort.
In response to the physical function and cognitive understanding characteristics of the silver-haired people, Jitterbug introduced the "elder mode" function to solve the problem that they can't see clearly and don't know how to use it.
In June 2021, Jitterbug also opened a special customer line for the elderly users, 400-903-0053, to create a "find it, solve it quickly and provide good service", In June 2021, Jitterbug also opened a special 400-903-0053 customer line for elderly users to create a unified service channel that is "accessible, quick to resolve, and provides good service", so as to more efficiently answer questions about the use of the elderly.
The Jitterbug "Elder Mode" entrance and interface report shows that, in order to let the silver-haired people "rest assured that they can use", Jitterbug has also carried out a special governance action for the content of the middle-aged and the elderly, cracked down on all kinds of illegal content, such as malicious deceitful interactions, and strengthened the audit standards for content involving the elderly. It has also strengthened its auditing standards for elderly-related content, upgraded the level of early warning and response to potentially risky private messages, and penalized more than 13,000 accounts for misleading behavior towards the elderly, in an effort to create a safe content environment for elderly users.
In addition, Jitterbug also actively carries out smart education for the elderly to help the silver-haired embrace digital life. Jitterbug invited a number of creators and senior organizations to form a "Creative Alliance for the Elderly" to help the elderly overcome barriers to Internet use through "online + offline" public welfare courses. It is reported that the public welfare courses have covered more than 8,000 elderly students.
Jin Yongai, an associate professor at Renmin University of China's School of Social and Population Studies, believes that maximizing the positive utility of short videos for the elderly, and helping middle-aged and elderly people achieve social connection in all dimensions, can effectively promote positive aging, and help improve the quality of life and well-being of the elderly.
The relevant person in charge of Jitterbug said that the elderly are older people, not people eliminated by the times. We hope that all sectors of society will work together and **** with to help older people cross the digital divide and enrich their lives.