Aucma Co., Ltd. was established in 1987, and its headquarters is located in Huangdao District, Qingdao, Shandong Province, China. With the mission of "creating better products and winning the respect of the world for' Made in China'" and the goal of becoming a continuously growing industry leader and excellent enterprise, the company constantly promotes the adjustment and upgrading of industrial structure and product structure.
The company has gradually formed a multi-level and multi-gradient large-scale comprehensive modern enterprise group with refrigeration, electric vehicles and household appliances as three pillar industries, cold chain equipment, vending machines, washing machines and ultra-low temperature equipment as emerging businesses, and electric vehicles, marine life and new energy household appliances as three future businesses.
Aucma development strategy:
1. Enhance the ability of sustainable development and turn Aucma into a century-old enterprise.
Improve the innovation ability of enterprises and make innovation the driving force of enterprise development; Adopt advanced management methods and means to continuously improve the management level of enterprises; Establish a scientific and efficient organizational structure and business process to improve the operational efficiency of enterprises; Create an excellent corporate culture and provide spiritual motivation and entrepreneurial passion for enterprise development.
2. Establish the technological advantages of the industry and let Aucma win global trust.
Optimize the industrial structure, highlight the dominant main business, concentrate on the development of three major industrial projects: refrigeration household appliances, household appliances and electric vehicles, focus on intensive cultivation in the field of refrigeration household appliances, seize the commanding heights of industry development, and become the most reliable refrigeration equipment supplier and "refrigeration expert" in the world.
3. Carry out international exchanges and cooperation to make Aucma brand famous in the world.
Actively integrate with the international market, extensively carry out international exchanges and cooperation, fully participate in international competition, and improve the internationalization level of enterprises; Vigorously strengthen the construction of independent brands, establish a good product and brand image in the international market, make the "Aucma" brand the world's first refrigerator brand, and step into the ranks of world-renowned home appliance brands.
Reference to the above content: Baidu Encyclopedia-Aucma Co., Ltd.