1. Supermarket marketing plan
I. Purpose of the activity
1, curate the brand competitiveness and influence of the good and more.
2, to establish the good and more shopping plaza in the industry, the authoritative position.
3. Demonstrate the new and unique cultural charms of Goodwill.
Second, the activities organized by the concept
Based on Duyun, look at the country, closed doors, wine is not afraid of the deep alley era has passed, only to show themselves, to create their own visibility belonging to the enterprise, so that the masses understand what the enterprise does, in order to be accepted by the public. Propaganda itself has become an essential marketing tool for enterprises nowadays. As a good partner, Qiannan TV is ready to do 360-degree service for the Good and Plenty Shopping Plaza, together with the Good and Plenty people for the Good and Plenty Shopping Plaza design and **** with the creation of a bright future, set up into a unique model of Duyun retail industry. Based on mutual trust, mutual assistance *** knowledge, a good opportunity and platform to show in front of each other, we will be re-decorating the celebration of the event for the stacks, the dark crossing to enhance the "good and more" brand of the Chencang.
Third, the content of the event
As a supermarket, contacts and geographic location is the main advantage, that is, the concept of "timing, location, people and". For the current retail industry, Chinese consumers are not loyal, is "profit-oriented". So what do we use to keep the hearts of consumers? The most effective way is to establish a brand channel. Branding its core content beyond the unique corporate culture and business philosophy, with this extension of the connotation, the brand will be different. Based on this understanding, we will take the Good and Plenty Shopping Plaza's redecoration celebration as a marketing tool to be utilized, in order to achieve rapid enhancement of the brand, expanding the influence and visibility.
Activity Programs:
1, the Golden Idea Action
Supermarket business pursuit of popularity gathering, the pursuit of consumers to produce a sense of closeness to the supermarket. Therefore, this activity should be consumer-centered, fully around the consumer to do articles, as far as possible, effective communication with consumers, communication, so that consumers through various ways to actively participate in the activities, in order to increase the affinity of the Good and Plenty Shopping Plaza. Before the celebration, we will implement the activities, the use of television media and other means to inform consumers, so that consumers will be in the supermarket shopping experience and real feelings or good ideas for the operation of the supermarket and our communication (SMS, telephone, or e-mail), after the review of the evaluation of the gold ideas, silver ideas, bronze ideas. That is the opportunity to obtain valuable gifts.
2, with the edge of life
reloading celebration day, where the birthday of the month of consumers, with ID cards can be free of charge to receive a membership card, a gift (cake). Where the baby born in 20xx x month x day, by the good shopping plaza to give a gift, and awarded the "life honorary customer" title, and awarded the relevant certificates. The "life honor customer" in the good and more shopping plaza consumption when the evaluation certificate can enjoy discounts.
3, crazy shopping day, gifts constantly
Celebration day a few days before and after the day (the specific time decided by the good and more), where in the good and more shopping plaza consumption of 68 yuan or more, you can rate the small ticket to participate in the lucky draw, to extract a lottery, consumption of 168, there can be two opportunities for lucky draw, each consumption of up to 100 yuan, accordingly, more than once to get a chance to draw.
Prizes set:
First prize: 2 large appliances or value packages (worth more than 500 yuan)
Second prize: 4 small appliances or gift packages (worth 200 to 500 yuan)
Third prize: 4 gift packages (worth 50 to 200 yuan)
Memorial awards: a number of
4, the opening of the ribbon cutting activities
The new store new atmosphere, the day of the celebration, invited Duyun City, the relevant departments of the leadership of the ribbon-cutting activities, ribbon-cutting activities, lively and boisterous, not only to bring joy to the enterprise itself, but also produce a sense of good luck. The most important thing is to cut the ribbon to take advantage of their own activities to inform the community about their own "strong return" to attract people from all walks of life to pay attention to the enterprise.
5, good and more people talent stage
The activities for the focus of the series of activities, tentatively proposed in Duyun City People's Square, People's Square, Duyun City, the majority of the public leisure and entertainment gathering place, the flow of people, stop to watch the huge number of people. On the day of the celebration, the People's Square will be opened to the people's own stage.
Participants: Participants regardless of age, regardless of gender, as long as there is a great talent can participate, individuals, groups can.
Activity form: singing, dancing, musical instruments, stunts, etc., in any form. On the stage will have the opportunity to get a good shopping plaza shopping coupons (specific prizes decided by the good shopping plaza), the face value varies, the longer the stage performance, the higher the face value, the activity time is about two hours.
Activity rules: the value of the prizes obtained by the participants depends on the performance time of the participants on the stage, the performance time is determined by the judges, the longer the time, the higher the value of the prizes obtained, the performance time is not more than 40 seconds to get a pack of paper towels, etc., the value of the award is not high. Prizes can be sought in the supermarket sponsorship.
Registration location: Good and many supermarkets service desk purchase
Activities in preparation:
1, time:
2, location: Duyun City People's Square (tentative)
3, sound, choreography
sound, choreography will be invited to guide the municipal singing and dancing troupe, and strive to dedicate a level of activities with characteristics.
Preparation time schedule
Strategy
Fourth, the media publicity
During the event, we will be the mainstream media of the television media for a full range of publicity and reporting. Qiannan TV's "12 Online" and "Variety Channel" two old columns will join hands and cooperate to create a grand festival for Duyun people and Hao Yuetuo Shopping Plaza.
1, the action of the golden idea, the edge of the same life, crazy shopping day, good gifts, the opening ribbon-cutting activities, Qiannan TV's ace program "12 Online" will be the pre-publicity and the content of the activities of the news reports or video recording.
2. In the activity of "Good and Plenty People's Talent Stage", Qiannan Television's ratings program "12 Online" will publicize the activity in the form of news in the early stage, which will add a fire to the publicity of the activity. In the activity, Qiannan TV will provide professional camera team to record, after the activity will be packaged after the rebroadcast, and make image CD-ROM gift for data preservation.
Fifth, the effect of the activity
The expected effect of the activity: through the opening of the activity, greatly improve the good and more shopping plaza in the minds of the people's image and taste, to obtain the effect of hard advertising can not be achieved. From business to wealth for the people, especially the good and more people talent stage, one, so that the people's spiritual and cultural life can be satisfied, today's society, the public is not only the pursuit of material satisfaction, more is the spirit of enjoyment, the development of this activity, more is to give people a platform to show themselves, but also to bring to the enterprise's visibility in the local area, which is not the hard advertisement can be brought to the effect of publicity. The most typical example is the brand of Safflower Lang wine, firmly grasp the Spring Festival Gala, one of the most sumptuous cultural feast for the Chinese people, and ultimately make it y rooted in the hearts of the people; and secondly, to improve the corporate image and taste, good corporate image, not only can expand the visibility of enterprises, increase consumer goodwill and confidence, but also get the trust of consumers, for the enterprise's goods and services to create a good consumer psychology. In short, the activities will certainly bring a sharp increase in the image and taste of the enterprise as well as a large publicity effect, to the enterprise to bring the benefits of the chemical.
2. Supermarket marketing plan
I. Activity Theme:
Improve xxxxxx brand image, improve sales.
Second, the activity time:
xxxx December 1, began.
Third, the activities of the location:
xxxxxx supermarket all stores four.
Fourth, points content:
xxxxxx Supermarket from December 1, 2009, the membership card system will be fully upgraded, xxxxxx Supermarket in line with the principle of prioritizing the interests of the customer, the implementation of the membership card points in exchange for gifts system.
1, customers apply for membership, must have the relevant documents (such as: ID card / ID card copies, etc.) to fill out a detailed "xxxxxx supermarket membership application form", and pay the processing fee of 5 yuan will be given to deal with.
2, the amount of ways to do: individual handling, unit collective handling. Groups for the preferential 20% of the processing fee.
3, members such as group purchases to buy the form of individuals or units, can not enjoy the rights of members.
4, the customer one-time purchase of 288 yuan, you can apply for a free membership card.
5, the membership card is valid for two years, the customer membership card if the expiration or loss of application for replacement lease with the original membership card or "customer retention of the United States" to make up for the replacement, the replacement cost of 2 yuan, the original membership card and at the same time void.
6, the original membership card points according to the ratio of 10 to 1 switching, member points gift to the 1st to 4th of each month to cash.
V. Points mode:
For members points for gifts **** set up eight levels, gift costs according to the marketing fee of 0.6% of the ratio of the calculation, the levels are as follows:
First-class gift (80 points): 5 yuan of the same value of the goods
Second-class gift (100 points): xxxx yuan of the same value of the goods
Third-level A good gift (200 points): xxxx yuan of equivalent value goods
Fourth-grade good gift (600 points): xxxx yuan of equivalent value goods
Fifth-grade good gift (800 points): xxxx yuan of equivalent value goods
Sixth-grade good gift (1,200 points): xxxx yuan of equivalent value goods
Seventh-grade good gift (2,500 points): 250 yuan Equivalent value of goods
Grade 8 good gift (8000 points): 800 yuan equivalent value of goods
Six, the implementation of the key points:
1, the branches of the points according to the content of the way to determine the exchange of gifts for the goods, each level of points gift of goods in the scope of the (1 - 10 single product).
2, the stores use posters to points for gifts way into the mall import and export to ensure publicity.
3, members of the points for gifts in exchange for gifts before the exchange must be in place, in exchange for the goods to be listed in the mall entrance, the gifts of the display lie to ensure that the amount of beautiful.
4, points gift exchange by a person in charge, the person in charge of the exchange to achieve a sincere attitude of service, make full use of the six terms of service, and do a good job of explaining the work.
5, the implementation of the branch marketing section of the mall under the jurisdiction of the counseling and supervision.
Seven, membership card changes, explain the content of the work:
(1) explain the future use of the membership card, these uses include: enjoy points, exchange gifts, regularly participate in the membership card number of the lottery, enjoy the membership card fellowship unit preferential treatment.
(2) Customers who have registered for a membership card can continue to use it if it has not expired, but the points will be cleared to zero.
(3) Emphasize that the price of goods is very low, any consumer can enjoy the goods at a flat price or even lower.
(4) Explain that our supermarket pays more attention to the quality of goods while adjusting prices.
(5) If feasible, you can allow customers with membership cards to return or exchange goods within 15 days if they are dissatisfied with their purchases (you need to specify which ones) or if there are quality problems with the goods, while other consumers generally only have 7 days.
(6) permanent members: refers to from the customer points reached 8000 points, and to the mall to exchange this gift, he became a member of the xxxxxx supermarket, and in the future annual membership card replacement process, do not have to pay 2 yuan for the cost of the book, it is a permanent member, and we have to do a separate record of permanent members of the information.
VIII. Poster writing format recommendations:
Take a membership card points gift more
Dear customer friends: xxxxxx supermarket from December 1, 2009, the membership card system will be fully upgraded, xxxxxx supermarket in line with the principle of customer benefits as a priority, the implementation of membership card points for gifts system.
If you are a card-carrying member of XXXXXX Supermarket, when you have a certain amount of points, you will get unexpected gifts, XXXXXX Supermarket will bring you "the same consumption, not the same experience". If you haven't joined us yet, you should hurry up and take action!
3. Supermarket marketing plan
One, the purpose of the event:
The fifth day of May on the lunar calendar, is the traditional Chinese festival - Dragon Boat Festival, to celebrate the Dragon Boat Festival, commemorate Qu Yuan and retain the folklore traditions, especially to organize a number of celebrations to celebrate the Dragon Boat Festival!
Second, the activity time:
xxxx June X - X day
Third, the theme of the event:
Dragon Boat Festival beautiful rice dumplings, shopping joy to send
Fourth, the promotional methods:
1, "Dragon Boat Festival beautiful rice dumplings, shopping full of gifts," the activities
Activity content: All in the Dragon Boat Festival activities, in this supermarket a one-time purchase of 38 yuan, you can with the computer ticket to the service center to receive a free beautiful rice dumplings, each store is limited to 200, the number is limited, while stocks last.
2, goods on sale
In the promotional period, the dumplings and its holiday-related goods (such as wine, frozen food, beverages and other food, transparent soap, body wash, insecticidal water, mosquito coils and other supplies) are on special sale.
3, "XXX guess rice dumplings, super price flat"
1) Activity time:
June X - X
2) Activities:
Where in the June X - X promotional time, in the supermarket a one-time purchase of more than 18 yuan of customers, with a computerized small ticket can participate in the "guess the beautiful rice dumplings" activities.
3) Activity:
At the entrance to the supermarket or freezer next to set up a promotional table does not play the price or not easy to change the manufacturers of rice dumplings, so that the customer rice dumplings brand and the price of guessing; commodities by the Ministry of Purchasing to implement the price must be quite low to the price of the customer's unexpected sale to the customer, so that the customer to feel the real under the affordable for the next step of the festival after the sale of the mouth of the beer to lay the foundation.
4, "May Dragon Boat Festival, stimulate the package of dumplings race"
Steps: Purchasing Department to negotiate dumplings materials - materials in place - activities publicity - Organize the competition.
Prizes: to get their own package of rice dumplings, more packages to get more.
V. Related publicity
1, leaflet publicity: leaflets, the first, the second phase of 40,000 copies each, the third phase of the leaflet newsletter 40,000 an average of 1,800 copies per store.
2, off-site posters and on-site radio publicity.
Six, the cost of the budget
1, "Dragon Boat Festival beautiful rice dumplings, shopping full of free" activities: beautiful rice dumplings limited to 200 xx3 days.
2, "xx guess beautiful rice dumplings, super price flat" activities: (the number of prices by the sponsors in each store promotional decisions).
3, "May Dragon Boat Festival, xx package dumplings race" activities: dumplings bulk rice 100 pounds.
Other costs:
Decorative arrangements, balloons, banners, theme display ornaments, an average of 300 yuan per store.
Total cost of promotion: about 8600 yuan.
4. Supermarket marketing plan
I. Purpose of the activity
1, "new semester" as an opportunity to further publicize the overall image of the campus supermarket, to improve the credibility and reputation of the campus supermarket in the minds of students.
2, with the "new semester" to stimulate the consumer base, to attract the target consumer groups and potential consumer groups, limit the expansion of sales, to achieve sales growth.
Second, the object of the activity
All college students and residents of the surrounding community
Third, the activity of the time and place
Time: March 1, 20xx - March 10, 20xx
Location: campus supermarket
Fourth, Activity theme
"Enjoy the ultra-low price, the new semester offer"
V. Activity
1, during the activity period, every three days before the 100 customers to the supermarket will be given a bottle of Master Kong drinks, and a one-time consumption of 58 yuan can be free of charge to get a hand cream; 78 yuan can be free of charge to get an exquisite set of cups; 98 yuan can be free of charge to get an exquisite set of cups; 98 yuan to get an exquisite set of cups; 98 yuan to get an exquisite set of cups; 78 yuan to get a free set of cups. Get a beautiful set of cups; full of 98 yuan can get a high-grade mouse; full of 108 yuan can be free to participate in the "shopping sweepstakes" activities: Grand Prize: digital SLR camera (1); First Prize: supermarket 500 yuan shopping card (3); Second Prize: a large plush toys, worth 200 yuan (5); Third Prize: high-grade towels A (20).
2, price promotions, activities during the life of the necessities of all 70% off, food 20% off.
3, purchase, branded cosmetics and pajamas as promotional items to sell, the time for March 3rd and 4th.
4, limited purchase, the bag of the whole mention of paper towels, laundry detergent set as a limited purchase of goods, because the price is cheap, so each person is limited to 2 pieces.
Six, advertising with the way
1, hanging large banners at the event site, highlighting the content of the event theme, and there is an activity desk.
2, the arrangement of personnel in the campus display boards, dormitory posters about the supermarket promotional activities.
3, arranged for staff to distribute leaflets in the students on the way to class, class.
4, in the school campus periodicals or newspapers to publish promotional advertisements.
VII. Pre-preparation
Personnel arrangements:
(1) Arrange for a sufficient number of service personnel, and wear work cards or ribbons, easy to identify and guide the service.
(2) There should be a certain number of order maintenance personnel on site.
(3) On-site counseling staff, sales staff should be clearly divided and cooperate with each other.
(4) Emergency personnel (generally led by the leadership, such as government departments to intervene in the case should be timely public relations processing).
Material arrangements: February 26 before the preparation of all the goods to participate in promotional activities.
Personnel training: on-site counseling staff, sales staff training, and make every effort to build a team in all aspects of the more combative.
VIII, medium-term operation
1, the first staff to arrive at the scene, in place.
2, publicity staff to distribute leaflets, introduce activities and products, guide customers to enter the supermarket.
3, master the rhythm of the activities, maintain good order on the scene to prevent looting and other accidents, so as not to cause negative effects.
4, sales staff to prepare for sales matters, the introduction of sales products.
5, gifts in the specified time should not be issued too early or too late, issued when the registration of personal data, sign.
6, the end of the cleanup site, retain recyclable items for later use.
Nine, the continuation of the late
1, the end of the event to open a summary meeting, such as the sales of the event, the implementation of the effectiveness of the consumer evaluation and response to the profile, etc.; analysis of the merits and shortcomings of the event, summarize the successes, learn from the shortcomings of the lessons learned, only to continue to summarize the development of a better way.
2, the activities of tracking reports, terminal construction, terminal goods and advertising adjustments, summary report filing.
X. Cost budget
1, activity site banners, counseling tables, posters, site decoration 1000 yuan.
2, activity flyer printing 1000 yuan.
3, campus journals or newspaper ads 500 yuan.
4, flyer staff, distributed before the event, 300 yuan.
5. (1) Giveaways: 400 hand creams, 2,000 yuan; 200 sets of exquisite sets, 3,000 yuan; 100 high-grade mice, 3,000 yuan.
(2) Prizes: digital SLR camera, 1000 yuan; 3 shopping cards, 1500 yuan; 5 large plush toys, 1000 yuan; 20 high-grade towels, 400 yuan.
6. 300 bottles of Master Kong drinks, 750 yuan.
Total cost: about 15,450 yuan
Eleven, accident prevention
1, if there is a shortage of promotional items, to replace them as soon as possible with other goods to avoid unnecessary chaos;
2, if there is a mad rush and other chaotic situations, do a good job to ease the work, and if necessary, you can arrange for a certain number of security personnel;
3, Do a variety of accidental precautions, maintain order on the scene;
4, make arrangements for emergency personnel, if necessary, you can liaise with the public security and security, and ask for their support.
XII, the effect of the assessment
With the new semester this opportunity, as college students in the beginning of the school year funds are relatively abundant, and need to buy some daily necessities to carry out the promotional activities, the use of a series of promotional means, is expected to produce satisfactory results.
5. Supermarket marketing plan
Activity theme: Warmly celebrate the seventh anniversary of the establishment of the ** supermarket
Second, the activity time: March 5, 20xx - 20xx April 1
Third, the purpose of the activity:
1, to celebrate the seventh anniversary of the Division as an opportunity to further publicize the enterprise through the planning of a series of activities. Planning a series of activities to further publicize the overall image of the enterprise, the enterprise's visibility and reputation among customers and suppliers.
2, to the 38 Women's Day, 3.15 Consumer Rights Day, the company's seventh anniversary as an opportunity to stimulate the consumer base, to attract the target consumer groups and potential consumer groups, limit the expansion of sales.
3, through the planning of a series of activities, to deepen the mutual understanding and emotional communication between xx Super Square and consumers.
4, to expand corporate visibility, and further establish a "caring community residents *** build a warm home" social image.
Fourth, the activities of the object: customers, employees and suppliers
Fifth, the activities of the advertising slogan:
a, targeted advertising slogan:
1, warmly celebrate the seventh anniversary of the establishment of the Shenzhen ** company!
2, warmly celebrate the seventh anniversary of the establishment of ** supermarket!
3, **Secretary of the celebration of the joy in the "seven"
4, seven years of sincere companionship, sincere service forever!
5, service ** we will work harder!
6, celebrating the seventh anniversary of the great gift of love.
7, hand in hand with the seventh anniversary of millions of gifts to you.
8, ** Supermarkets wish all women friends happy holidays! (Celebrate March 8 Women's Day)
9, all action to care for women (celebrate March 8 Women's Day).
10, every day xx every day "3.15" (Consumer Rights Day).
b, the company's common image advertising slogan:
1, love is sincere home and even pro.
2, quality, service, value for money!
3, caring community residents *** build a cozy home.
4, xx quality service project in xx.
Six, the activities of the initiative:
1, the layout of the store:
a, off-site layout:
1) large giant banner: each branch according to the actual size of the property to contact the production of the contents of the various themes of the promotional activities of the information.
2) small banners: the content of the congratulatory words of well-known companies; for example: PepsiCo wishes ** the company's seventh anniversary. (Please ask the Purchasing Department to pass the list of suppliers to the Marketing Department in advance.)
3) Spray painting: the main announcement of all the contents of the theme of the promotional activities, to convey the information of the activities, to attract customers.
4) Window glass: rationalization of the window glass layout, increase the company's seventh anniversary of the festive atmosphere.
b. Field layout:
1) Hanging flag paper: design and produce a hanging flag paper with the theme of the seventh anniversary of the company, to highlight the atmosphere of the store and beautify the shopping environment.
2) store banners: in the middle of the main entrance to hang "Warmly celebrate the seventh anniversary of the establishment of the ** company" banner.
3) cashier, entrance: the production of the corresponding corporate image of the slogan and the content of the theme activities.
4) handmade flag paper: in the conspicuous area of the store, the production of a variety of thematic promotional content of handmade flag paper.
5) lanterns (flower): to set the mood.
6) According to the actual situation of the store, the appropriate design and production of a series of advertising signs, beautify the store, convey information.
2, media publicity:
1) Poster 3 periods:
The first period: "March 8" Women's Day hand trick: 2p (February 27 - March 8).
The second period: the company's seventh anniversary hand trick: (March 5 - March 18) 8p90 single product.
The third period: the company's seventh anniversary of hand recruitment: (March 19 - April 1) 8p90 single products.
Mainly in the form of special offers, hitchhikers.
2) field radio: scrolling publicity corporate culture, the introduction of commodity special information and promotional activities, the scene to stimulate the attention of customers and participate in the enthusiasm to influence customer purchasing behavior, improve sales.
3) personnel advertising: all personnel must fully understand the promotional activities carried out, do a good job explaining the activities of each customer.
4) TV, newspaper ads:
3, promotional activities:
Whenever the spring flowers bloom, we will usher in the company's anniversary, "talk about a wave of the fingers", the company has gone through the seventh anniversary in the big wave, looking back, we have always been "quality, Service, value for money" as the business philosophy, to meet every customer, but also at the same time, we have been unanimously recognized by all customers, looking ahead, we always believe that we will think more for you to do better, in order to thank you for the ** Supermarkets a
has been the support and love, the value of the Division celebrates the seventh anniversary of the arrival of the time, my shopping malls for you to organize a variety of promotional activities, to ensure that you surprise, enjoy in the Ensure that you are constantly surprised, happy in the "seven", happy to come, satisfied and return!