Bai Bing, male, Han nationality, born on February 10, 1987 in Harbin, Heilongjiang Province, independent musician, super rich.
Now it's a food podcast in Shake Voice. Many people know that in the jittery circle there are many people who have become famous by virtue of their own works, and then sucked a lot of money, of course, there are also people who originally is a rich man with a lot of money, playing jittery is just pure entertainment, such as the jittery famous knight "white ice".
Recently, Shake Shack's "White Ice" appeared on the Bund in Shanghai, driving a Lamborghini with a seven-figure price tag, attracting passers-by to take photos.
Why White Ice can fire
1, distinctive persona shaping
Through the Shake Shake Shack's White Ice tag profile as well as the content of the video can be seen in the account's character features, "Iron and steel straight man, love of the car, special favorite powder, love to eat, not picky about food! "Several labels fused into a highly distinctive persona, the video of him is no shelf to speak of, in with the netizens are interested in the Northeast accent, a sense of comedy.
Recently, he has been active in the short video in the way of eating broadcasting to visit the store, even if it is more expensive dishes, but also ate out of the funny feeling, so funny and grounded persona, so that he is on fire in the short video has nearly ten million fans.
2, the content to fully stimulate the psychology of curiosity
In addition to the success of the persona shaping the netizens to leave a deep impression, the continuous output of the content is the key to attracting fans. Looking back at its previous videos are mostly car-based, although sports cars, motorcycles, show off skills, etc. is the point of interest of many netizens, but the account to realize the rapid increase in the number of fans of the transformation lies in the direction of the recent food.
Most of the recent videos are based on interaction with viewers, with a number of short videos based on the theme of "accepting the challenge of fans to visit a strange restaurant," all of which have a high level of popularity, with an average of more than a million likes. The topic of #EatFoodIce# has been played more than 180 million times.