Spring Festival Atmosphere Creation Plan Part 1
1. Organizational Leadership
In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation during the Spring Festival in the district has been established.
2. Division of tasks
(1) Coordination group
Work tasks:
(1) Responsible for cooperating with the Municipal Street Light Management Office , the Municipal Urban Management Committee and other higher-level departments;
(2) Responsible for the overall planning of the entire environmental layout and atmosphere creation work and the coordination of the work of each working group.
(2) Environmental Layout Group
Work tasks:
(1) The District Urban Construction Bureau is responsible for the placement of flower shapes at important road nodes and the environment in Bayi Park layout, atmosphere creation and other work;
(2) District Commerce Bureau is responsible for the atmosphere layout of Shengli Road Pedestrian Street;
(3) District Culture and Radio Bureau is responsible for Bayi Avenue, Yangming Red lanterns are hung on light poles on main roads such as Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, and Binjiang Road. Large New Year greeting pictures are posted on the glass curtain wall of Yangming Road. Production of promotional slogans and other atmosphere creation work in the east and west directions of the Yangming East Road Tunnel;
(4) Each sub-district office and Sage Lake Management Office must, in accordance with the territorial principle, organize the communities, party and government agencies, Enterprises and institutions, schools, stations, hotels, shopping malls, etc. are decorating their facade environment during the Spring Festival to create a festive atmosphere.
(3) City Appearance Improvement Team
Work tasks:
(1) Responsible for the environmental maintenance of public leisure places during the Spring Festival;
(2) Responsible for environmental sanitation maintenance and business order improvement on important roads and key road sections.
(4) Social Publicity Group
Work tasks:
(1) Responsible for the planning and publicity of the New Year Cultural Festival activities in the district;
(2) Responsible for news reporting on leadership visits and mass cultural activities during the Spring Festival.
3. Specific requirements
1. Pay high attention and strengthen leadership. The heads of all relevant units should attach great importance to it, fully understand the importance and seriousness of the social environment layout work during the Spring Festival in the district in 20xx, improve their responsibility and consciousness, and enhance their initiative and foresight. They must not only clarify the division of labor, but also Coordination and overall planning must be carefully organized and carefully arranged to ensure that all tasks of festive atmosphere decoration are implemented.
2. Innovation awareness and outstanding results. When decorating the festive atmosphere during the Spring Festival, we must not only adhere to tradition, but also be brave in innovation; we must not only focus on scale and quantity, but also pay attention to quality and effect. All relevant units must carefully organize, plan, arrange and implement carefully to make the social environment layout of the Spring Festival grand and eye-catching, and fully integrate the traditional national cultural elements with the theme of the Spring Festival and Lantern Festival. They must pay attention to the combination of points and aspects, which must not only cover a wide range, but also It is necessary to create a highlight landscape to achieve a comprehensive effect of scale, innovation, momentum and high level.
3. All relevant units should formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified in style according to the topographical characteristics of roads and blocks, and daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it must be replaced in time. Spring Festival Atmosphere Creation Plan Part 2
1. Outside the hotel:
1. A pair of golden boys and girls will be placed at the main entrance until the Lantern Festival, and the hotel provides photography services ( Guests are responsible for the cost of photo development).
2. Hang gypsophila on the plants outside the hotel, stand a large pot of kumquats on both sides of the hotel’s main entrance, and hang red lanterns on the ceiling. Colorful flags are hung diagonally on the outer lawn.
3. The banner "Ship Liwan Hotel wishes the people of the city a happy New Year" is hung at the gate.
4. On both sides of the gate, the basalt stone couplets "Golden Bulls Running for the Golden Ox" and "Purple Swallows Dancing in the New Year" are horizontally inscribed with "Congratulations on the New Year".
5. Paper-cut patterns of the Year of the Ox are pasted on the glass doors on both sides of the hotel lobby
6. Two staff members (the pair selected by the HR department) are arranged at the front entrance of the hotel, wearing The person wearing a calf costume and a calf headband is responsible for distributing balloons (one) and fruit candies (2 pieces) to children under the age of 10 who come to the hotel to dine.
7. Third and fourth floors Colorful flags are placed on the balcony railings.
2. Hotel lobby:
1. Pull thin iron wires on each two corners of the lobby ceiling in groups, and wrap embroidery around the thin iron wires (note that the iron wires are covered with embroidery as much as possible) , do not expose the iron wire), and hang palace lanterns and Chinese knots on each group of iron wires with latte art (note that they must be inserted smoothly, the number must be appropriate, and the gaps must be even).
2. In the general A red lantern is used to set up a standing arch on the reception table at the cash register. The two sides of the arch are placed near the ends of the left and right corners of the reception table.
3. There are two large kumquat potted plants on both sides of the main platform, with gypsophila stars hanging on them and red envelopes for decoration. A large Chinese knot is hung on the large pillars on both sides of the main platform.
4. A Yuanbao tower is placed on the reception table at the front desk, and other plants are decorated with baby's breath and latte art.
5. The lobby bar is wrapped around the original green plants Add ribbons and paste one or two abstract zodiac paper-cut patterns on the wall.
6. The glass of the backyard passage door is decorated with a decorative pattern similar to the door.
7. Play the Spring Festival background music in a loop, starting from the 28th of the New Year.
3. Spring Festival layout of the hotel restaurant:
1. Red and yellow decorative strips are used to make arc waves between the ceiling downlights of the private passage and the downlights. Hang a Chinese knot or palace lantern in the middle (note that the insertion should be smooth, the number should be appropriate, and the gaps should be even).
2. The background wall of the banquet table is decorated with a Spring Festival pattern.
3. Small lanterns are hung on the ceiling above the cashier counter in the restaurant, and all plants are temporarily changed to potted kumquats.
4. The background of the Chinese restaurant is designed according to the wedding banquet (the bottom is covered with velvet, the top and sides are decorated with curtains), and a Spring Festival decorative pattern is hung in the middle. The ceiling is decorated with red and yellow ribbons in arc-shaped waves, and a plastic palace lantern is hung in the middle. Red envelopes, colorful flowers and small ingots are hung on all the large plants.
5. The God of Wealth pattern is posted on the entrance door of the reception area.
6. Play the Spring Festival background music, which will start playing on the 28th of the New Year. Spring Festival Atmosphere Creation Plan Part 3
In order to enhance the hotel atmosphere, highlight the joy of traditional Chinese festivals, and take advantage of the Spring Festival to do a good job in hotel sales, expand the hotel's visibility and reputation, and use the festive atmosphere Using festivals as a carrier, we create a festive business atmosphere so that New Year's promotions can be well and effectively promoted, thereby enhancing the hotel's brand image. The 2014 Spring Festival hotel decoration and promotion plan is specially drafted, as follows:
1. Time
Spring Festival/Valentine’s Day/Lantern Festival
2. Decoration time:
About 20 days from January 1st to January 20th.
3. Decorative style:
The decoration is simple and grand, with a prominent theme. It is combined with marketing activities to serve the hotel’s business and publicity. The main colors are traditional Chinese red and golden during the Spring Festival. Reflect tradition and celebration.
4. Decoration content:
(1) Hotel periphery:
1. The upper parts of the railings on both sides of the Jiulong Bridge at the main entrance are wrapped with ribbons and lanterns, extending Use until Lantern Festival. (Completed with assistance from the Engineering Department)
2. Peripheral plants include flowers, baby's breath (colored lanterns), and a large pot of kumquats (about 2 meters high) at the front entrance of the hotel.
3. A banner reading "Jiulong Hotel wishes the people of the county a happy new year" is displayed on the LED screen at the main entrance.
4. "Couplets" are posted on the pillars on both sides of the gate (the content is to be determined)
5. Four 1.5-meter large red lanterns are hung on the top of the rain gear between the pillars, with the content of the Spring Festival hapiness.
6. The revolving glass door in the hotel lobby is decorated with paper-cut patterns of the Year of the Horse, and the two sliding doors are symmetrical.
(2) Lobby:
1. Hang strings of red lanterns or Chinese knots from top to bottom on the glass curtain walls on both sides of the revolving door in the lobby. Each curtain wall must have at least 4 groups. , 12 in each group, symbolizing the 12 zodiac signs. Hang lanterns and strings of firecrackers at the entrance of the lobby;
2. Red and yellow decorative ribbons are used to make arc waves under the railing on the second floor of the lobby, and a Chinese knot or palace lantern is hung between the two arcs. The spiral staircase from the first floor to the second floor is decorated with colorful ribbons.
3. The red and yellow decorative strips on the top of the cash register are made into arc waves, and a Chinese knot or palace lantern is also hung between the two arcs.
4. A fortune tree is placed in the middle of the lobby pillars, with gypsophila lanterns wrapped around it and red envelopes hung for decoration. The lobby pillars are wrapped with gold powder paper and surrounded by a fence below. Inside are placed symbols symbolizing snowflakes. White cotton batting and gift box. Thousand-year-old bamboos are placed on the coffee table of the lounge sofa group in the lobby, and red candies are placed;
5. A Yuanbao pagoda is placed on the main desk, and other plants are decorated with baby's breath and latte art. (Contact the green potted plant supplier to replace the potted plants in time) and put red candies;
6. Place a golden boy and jade girl doll at the entrance of the western restaurant, and paste one or two zodiac paper-cut patterns on the breakfast glass wall. .
7. Play the Spring Festival background music, which will start playing on the 28th of the New Year.
(3) Catering area:
1. Red and yellow decorative strips are used to make arc-shaped waves between the ceiling downlights of the box passage and the two arc-shaped downlights. Hang a Chinese knot or palace lantern between them. (Complete the job)
2. Place couplets and red envelopes with the hotel name printed on them at the cashier (including the front desk cashier), and give them to the guests when they pay for the meal. This has achieved the purpose of publicity and at the same time satisfied Guest vanity.
3. Small lanterns are hung on the ceiling above the cashier counter in the restaurant, and all plants are changed into potted kumquats.
4. Palace lanterns are hung between the chandeliers in the elevator rooms on the first, second and third floors.
5. Play the Spring Festival background music, which will start playing on New Year’s Eve.
(4) Guest room floors:
Hang medium-sized plastic palace lanterns or pineapple lanterns from the ceiling at the elevator entrance in the floor passage.
5. Schedule:
Before December 20, complete the purchase of items
Before December 25, confirm the hotel’s Spring Festival, Valentine’s Day and Lantern Festival marketing plan.
On December 30, count the types and quantities of existing Spring Festival decorative items;
On January 1, decorate the public area;
On January 5th, distribute Spring Festival decoration items to various departments;
From January 6th to January 10th, complete decorations;
On March 1st, all Spring Festival decorations, And packaged and registered in the warehouse, the Spring Festival decoration activity is completed.
6. Subscription of items
xxx
7. Cooperation matters:
Please ask the purchasing department to be responsible for purchasing relevant holiday items;
Please ask the cleaning department to assist in the purchase and maintenance of festival flowers and plants; ask the engineering department to assist in the festival decoration;
Ask the marketing department to be responsible for the design and production follow-up of festival publicity; ask each department to be responsible for its Decoration in the area; ask all departments to maintain the integrity of the decorations;
Ask all departments to remove the decorations, classify and package them, and make a list. Spring Festival Atmosphere Creation Plan Part 4
In order to set off the atmosphere of the store and highlight the warm characteristics of the mall, the following plan is designated:
The layout plan uses red as the main tone, supplemented by paper-cut dragons (red , one yellow each, shaped like two dragons playing with beads).
Paper-cut window grilles ("more than every year" or other expressions). The scene is decorated with paper-cut red strips with the words "spring" and "blessing", red lanterns, special offer strips, boards (made of red KD boards), etc., to achieve a warm, lively and flushed atmosphere in the store.
First floor layout
1. Exterior wall decoration on both sides (glass surface)
Use red lanterns (made of KD boards), fake firecrackers (made of KD boards) ) layout and decoration. The words include "auspiciousness in the Year of the Horse and success immediately" or "good luck and good fortune" etc.
2. Entrance decoration
The large columns (two) at the entrance are wrapped in red, and a letter with a strong commercial atmosphere can reflect the presence of Manjia Funan Oil Store in Nanyou. , couplets on service positioning (to be drafted, yellow characters). Four large lanterns at the door are decorated with golden characters (corresponding to the couplets). A series of small lanterns are decorated inside the entrance door. Each counter is decorated with paper-cut color strips with the characters "Spring" and "Fu".
3. Entrance layout
The food department can create two special sales venues on both sides of the entrance.
A. Production method:
Customize a small store house with a wooden frame, and use KD board or Wantong board for peripheral decoration.
B. Arrangement:
Various small lanterns, paper-cuts or other decorations can be arranged. Couplets can be written on both sides of the small room (to be drafted).
C. Planning and design:
The planning department is responsible for design and layout, and the engineering department is responsible for customizing the house.
4. Decorative layout of the doors on both sides:
Strings of small lanterns are hung inside the doors on both sides
a. Special price product signs and product introduction signs can be placed in the elevator room , Daily special price board (KD board production)
b. A publicity column and a praise column can be arranged in the elevator room.
c. The doors on both sides can be decorated with paper-cut banners with the words "Spring" and "Fu".
5. The service center can be decorated with paper-cut banners with the words "Spring" and "Fu".
Second floor layout:
1. When the elevator enters the second floor, a street of New Year’s goods is laid out:
“New Year’s goods street” (made of red KD board, Yu Use mostly black self-adhesive characters), use window grilles or yellow self-adhesive strips as borders, and use paper-cut windows to turn them over on both sides.
2. "New Year's Street" infield layout:
Under the current situation, a decorative panel is made of red KD boards surrounding KD board lanterns (special price). It is bordered with yellow strips or window grilles, and paper-cut window grilles are arranged on both sides. The middle can be used to highlight it with festive phrases such as "more than enough every year".
3. Special offer signs of different sizes and expressions can be customized in the venue (made of red KD boards).
4. Both sides of the pile can be decorated with paper-cut banners with the words "Spring" and "Fu".
5. Special offer area layout:
a. With the theme of "New Year! Take the word "Fu" home!" and express it in the shape of a horizontal plaque (made of red KD board, It is decorated with window grilles or yellow strips, and paper-cut dragons (one red and yellow, two dragons playing with beads) are wrapped around the horizontal plaque "Bringing the word "Fu home"
b. There are two piles in the venue. The side can be decorated with paper-cut banners with the words "Spring" and "Fu".
6. All the piles in the "New Year's Goods Street" and "Special Offer Area" can be engraved with stickers saying "Celebrate the New Year!" "Bring the word "Fu" home" decoration. Spring Festival Atmosphere Creation Plan Part 5
The 20xx New Year is approaching. In order to exaggerate the festive atmosphere of the traditional Chinese Spring Festival and create a happy and lively business atmosphere in the hotel. Combined with the Spring Festival in the hotel For special events such as the New Year's Eve dinner, in view of the overall design of the hotel, the Public Relations Department has planned the Spring Festival layout plan based on the Spring Festival atmosphere layout over the years as follows:
Hotel entrance:
1 ) The blessing content of the 16-meter banner at the main gate: "xxx wishes the people of the city a happy New Year and all the best!";
2) Near the two large columns of the hotel canopy, two festive red lanterns are hung (with lights inside );
3) There is a three-dimensional model of Fuhu (can be designed with KT board photo) and the words "Happy New Year" directly above the revolving door;
4) 6 in the glass foyer Each square column is lined with festive New Year inkjet cloth or KT board photo (higher cost).
Lobby:
1) The columns near the revolving door in the lobby are connected with KT plates with festive patterns to form a square column;
2) The square columns in the lobby are lined with red Flowers and plants are arranged (both festive and environmentally friendly). The upper two sides are decorated with festive photo KT boards with "Fuhu brings wealth" graphics. The railings of the curved foyer on the second floor are decorated with three-dimensional "HAPPY NEW YEAR 20xx" hollow decorations (can
3) The corners of the spiral staircase in the lobby are decorated with "Ten Thousand Blessings Trees" or kumquat trees hanging full of lucky bags and small Chinese festivals;
4) The main counter and the bar counter of Lian Bar are decorated with festive red Chinese Festival decorations.
Private room area on the third floor:
Both sides of the glass foyer are decorated with festive red Chinese Festival decorations (small lanterns with lights can be hung if necessary).
Passenger elevator:
The elevator hall is no longer decorated, and only New Year greetings are played on the electronic screen of the elevator (New Year greetings requested by guests can be played).
Recreation area:
The layout of the recreation area is arranged by the Recreation Department according to the actual situation. It is required to be decorated with Chinese knots, festive kumquats and other ornaments, and it is mainly simple.
Guest room area:
The guest room area uses New Year gifts and greeting cards from guests as New Year blessings, and no other decoration requirements are required.
The venue layout for the New Year’s Eve dinner will be implemented by the catering department.
The New Year decorations in all areas are completed with the cooperation of the Engineering Department. All decorations are required to be completed before January X, so as to jointly create a good New Year atmosphere. Plan for Creating a Spring Festival Atmosphere Part 6
All offices and units of the bureau:
In order to fully create a strong atmosphere for the New Year and ensure that the city’s residents have a festive and peaceful New Year, In line with the principle of "creating an atmosphere, practicing frugality, serving the public, and showing Langzhong's 5A image", this plan was formulated in accordance with the relevant requirements of the Municipal Party Committee and the actual situation of our bureau.
1. Strengthen leadership and make careful arrangements
Establish an atmosphere creation leading group to be responsible for creating an atmosphere for the Spring Festival.
Team leader: Du Bingcheng
Deputy team leaders: Wang Xinjun, Zhu Bin, Pu Jiezhen, Liu Anding
Members: Lu Yongguang, Song Wen, Ma Xuefeng, Lei Xu, Gao Xueqin, Qi Yumei, Wang Ji, Tan Tong, Zhu Kun, Deng Guomin, Hu Debo, Dong Xiaoli
2. Diverse forms to create a strong atmosphere
1. Carry out urban city appearance Special rectification actions for the city appearance to create a clean and orderly environment
Increase street management and control, and carry out round-the-clock inspections and supervision to address issues such as heavy flow of people and vehicles during festivals; resolutely ban all types of road occupations We will strengthen the control of areas prone to road occupation, business operations outside stores, random hanging, and graffiti, and other illegal activities, resolutely curb the rebound of mobile vendors during the festival, and ensure orderly streets; Carry out centralized demolition of large damaged advertisements in the city; cooperate with the traffic police department to strengthen the management of traffic order in the city; standardize the parking order of vehicles in key areas such as Langjiaguai, Zhangfei Avenue, Qili Avenue, People's Square, etc. to avoid traffic congestion and ensure good traffic order. ; Focus on monitoring all kinds of holiday commercial outdoor publicity activities, strictly control festival road-occupying celebrations and commercial publicity activities, resolutely investigate and deal with all kinds of road-occupying publicity activities such as arches and inflatable devices without approval, and urge responsible units to manage environmental order and environment Hygiene; strengthen education and training for parking lot personnel to ensure orderly parking of vehicles.
Responsible units: Law Enforcement Brigade, Special Service Brigade, Cleaning House
2. Increase cleaning efforts to create a clean, tidy and beautiful urban area
Increase efforts Environmental sanitation and cleaning efforts include staggered street flushing operations (street flushing in the core area of ??the ancient city is carried out after 9:00 pm), garbage is cleaned and transported as soon as it is generated, main streets are flushed twice a day, and key areas are cleaned day and night. We will carry out environmental sanitation and cleaning in key areas without skipping a certain period of time, and comprehensively renovate dead spots in new and old urban areas to ensure that the streets are clean and free of accumulated garbage.
Responsible units: Environmental Sanitation Department, Mingcheng Domestic Waste Treatment Co., Ltd.
3. Strengthen the lighting of street lights in urban areas and actively create a festive atmosphere for the Spring Festival
For street lights in the city , bright projects, light show landscape lights are inspected and repaired to ensure the lighting rate. In order to demonstrate the image of our city as an excellent 5A tourist city and further enhance the quality of our city’s urban landscape lighting, the Spring Festival lighting project was launched in accordance with the work arrangements of the municipal party committee and municipal government. They are located in 17 places including Shaxi Archway, Shuangzhazi Street, Jiangjun Square, Shark Fin Square, Ximen City Wall, Zhangfei South Road, Langzhong Hotel, Mada Feiyan Square, Iron Tower Garden, Qili Galaxy Bay Plaza, Qili Landscape Avenue, and the train station. The squares and street trees at the entrance nodes of the four major urban areas in the east, south, west and north of our city and the four major archways in the ancient city are hung with baby's breath, meteor showers, lanterns and various LED light strips to create a festive and peaceful atmosphere.
Responsible unit: Lighting Office
4. Actively coordinate and utilize the large-scale LED electronic displays of various businesses in the city to scroll the Spring Festival greetings.
Responsible unit: Approval Unit
3. Carefully organize and pay close attention to work implementation
Each responsible unit must prioritize Spring Festival cultural activities and social atmosphere creation Important agenda, carefully organized and implemented. It is necessary to formulate work plans and seize the time to make arrangements and advance them to ensure that the festive atmosphere during the Spring Festival is strong and the city is full of "New Year's flavor".