Apple iphone 7 profit in the end how high

iPhone 7/7 Plus has been on the market for a week now, and there will be users who will soon get their hands on the first batch of iPhone 7/7 Plus. how is the Apple phone iPhone 7/7 Plus? Apple iPhone 7/7 Plus first in-depth review. Whether you recognize it or not, the iPhone is an "unusual phone". In the past few years, people have been paying closer attention to the iPhone than ever before: nothing it does escapes the attention of people, and analysts use it as one of the bases for evaluating Apple's stock price. iPhone 7/7 Plus in the fall of 2016 is no different, and in the months leading up to its release, features such as the elimination of the headphone jack, waterproofing, and a dual-lens camera have been revealed, and the launch event has once again turned into a validation process. But people still wanted to know how the 10th generation iPhone was different compared to its predecessor. After using this product for a few days, Sina Technology brings you a description of its full details. The new color in the electronics industry, Apple has the ability to create popular colors. iPhone 5s experimented with the "dirt gold" to achieve unprecedented success; two years later, the rose gold 6s has become an important reason for people to choose this phone. The advertised color of this year's iPhone 7 is black. Apple gave users two choices, glossy black and black (for the sake of distinction, we will call it frosted black in this article). The glossy black box is also different from the other colors, the last time Apple used this all-black box was with the iPhone 5 Black Edition. ▲ glossy black packaging is also black and other color boxes are different at the launch site, I asked an Apple executive why this time the deep sky gray is not, he answered directly "because we prefer black". For Apple, black is a plot problem, since the iPhone generation until the 4s, the iPhone has been only black and white color options. iPhone 5 uses a more beautiful metal back, the problem of paint droplets let Apple put the black snow for three years, until today, only to come back out again. Of the Gloss Black and Frosted Black, there's no doubt that the former is more appealing. ▲The frosted black body back similar glossy black color was seen on the plastic back of the iPhone 3GS, but this time around, the iPhone 7 has metal at its roots, which is noticeably more textured. It's still metal, but Apple does nine finishes on the metal to give it a glass-like feel that's very moist to the touch. It's not as slippery as it looks, by the way, and feels even a little more astringent in the hand than Frosted Black. ▲Gloss black backAs we feared on launch night, the gloss black iPhone 7 beauty is also fragile, with the highly polished surface prone to minor scratches, as well as being susceptible to fingerprints and oils. In the case of this review unit, after a few days in my bag, it showed a variety of minor scratches, a bit like the unavoidable sunbursts on a black car. That's why Apple has been honest enough to warn users on its official website that it's best to add a case to the glossy black. But on the other hand, its beauty is also "protected". Apple has updated the iPhone 7 series with a new case that has better side buttons than the previous one. Following up on the concept of the previous paragraphs, Apple's control of the color is actually a learning experience: from pink to black, the latter is both a perfect cover for the antennae, and a change in style due to the color palette. Apple used this to realize the transformation of the appearance and the psychological control of the user's freshness. After the pre-order started on the 9th, people around me coincidentally all chose the black color scheme. In addition, Apple also hopes that the new color can create more profits for itself, in all colorways, only the bright black is 128GB capacity to start, there is no 32GB capacity version. My coworker joked that it's truly a "high-end black" color. Whether it's Frosted or Glossy Black, the front of the device looks the same. Besides Glossy Black, the other color that's getting attention is Frosted Black. It's not as pure and high-profile as Gloss Black, but it's pure black but not easily stained by sweat, and it's Apple's alternative to Dark Sky Gray. What's more - he's available in a 32GB version. Whether glossy black or frosted black, the antenna bands are treated with the same color material. The previously criticized "white band" is not so obvious. The antenna bands of other colors are still there, but the new antenna bands have been weakened, and although they are still there, they don't stand out as much as they did before. It's not just the color that's changed, but also the fact that the iPhone 7 follows the look of the 6s with a new process. This new high-polish finish downplays the fact that the iPhone lineup doesn't have a big change in appearance from generation to generation. For many, this point is the biggest incentive to switch. Can not press the home button from the iPhone generation to five generations, this series of cell phones often appear the failure of the home button wear and tear, hit or malfunction so that many people used to open the auxiliary function in the "small white dot". This problem was finally solved nine years after the birth of the iPhone, in the iPhone 7, Apple replaced the mechanical home button, to this button added the latest Taptic Engine vibrator. ▲ The new home button looks the same as before but the internal has been very different appearance looks the same, but the inner technical content has been very different, the glass button below is a Taptic Engine haptic feedback device, through the finger touch, can realize different functions. Taptic Engine is Apple's exclusive research and development of the vibrator, and the rotor vibration motor of the conventional cell phone is different, it can achieve richer feedback through different presses. In the Apple Watch, Taptic Engine's main role in tactile feedback, as if someone knocked down your wrist; in the post-2015 MacBook, it is used to simulate the feeling of pressing with a false sense of realism (once a foreigner explained to me with an exaggerated expression that the new MacBook trackpad was "Magic! "). ▲Taptic Engine haptic feedback under the home button on the iPhone 7, although the home button can not be pressed down, but all the operations about it are the same as the previous mechanical buttons: press to go back; double-tap to bring up the multitasking management; long-press to invoke Siri; two taps half-screen mode, and so on. The analog mechanical buttons have a different feel to their passages than the real ones, but all the actions and logic are exactly the same. In order for this simulation to be more like, Apple gave the new home button three strength options, equivalent to the previous single mechanical home button strength becomes adjustable, for most people, the second gear strength is enough. ▲ home button has three adjustable strength of these efforts to reduce the mechanical home button disappeared to bring the discomfort, although the hands on the initial still feel strange, but in the use of a moment to accept. Moreover, the new home button also reduces the difficulty of realizing the waterproof iPhone 7. Finally with waterproof function two iPhone corresponding to the previous generation size did not change. Apple has put its heart and soul into the hardware, and although the circumference is exactly the same, it has crammed another speaker, Taptic Engine haptic feedback, a new lens module, a 4-LED True Tone flash, a new home button, and waterproofing, among other things, into the body. After all that, the body is also 5 grams lighter than before. iPhone 6s actually had light water resistance, but few people knew about it, and Apple officially shied away from such unfinished features. At the iPhone 7 launch, the waterproof thing, finally officially come out to say. ▲ iPhone finally joined the waterproof function (only for the review to do destructive attempts please do not follow) iPhone 7 with IP67 level waterproof ability, look at the smartphone industry, in fact, Apple to do this thing is not really early, the former Sony after Samsung. ip67 of the common interpretation is: shell no gap, can be completely dustproof; at room temperature, 1 meter deep water will not affect the product. The design team did not change the appearance of the iPhone because of the waterproof, users can feel, just poke SIM card slot than the previous effort - inside can be seen on the card slot has a circle of rubber waterproof ring. ▲ card slot on an extra ring of waterproof rubber to the aesthetics of this company, of course, will not add a rubber plug to the bottom interface, Apple should be in the bottom Lightning part of the hydrophobic coating, even if the water poured into it, will not stay in the metal part of the lot, I tried some extreme cases: being charged when the phone thrown into the water, the Lightning cable header dipped in water and plugged into the iPhone to charge it, dipping Lightning headphones in water and plugging them into the iPhone, and they all worked fine. This is destructive usage and we strongly discourage the average user from doing this. Almost all waterproof electronic products (including Sony Samsung) because of water damage, the manufacturer is not responsible for warranty, Apple is the same. Waterproof function is the manufacturer to the user "not afraid of 10,000 just in case" of the last preparation, they should be applied to the environment of the rainy day on the phone a little water, hand washing accidentally wet, dropped into the sink, toilet such an occasional situation; rather than bathing, swimming, and other water situations in the intentional use of a long time. Not to mention that the waterproof ability of the device will be reduced after a long time, seawater and so on will also cause corrosion on the metal contacts of the charging port. Hardware differences between the size of the two models since the iPhone 6, 6 Plus generation began, Apple in each year began the size of the screen two cell phone strategy. But the iPhone 7/7 Plus generation has really made a clear distinction from the hardware. The first is the camera, the iPhone 7 Plus is equipped with a dual lens; the second is the RAM - the iPhone 7 is 2GB, the iPhone 7 Plus is 3GB. this point was not spoken of at the launch. After years of sticking with dual-core processors, Apple has finally fitted itself with a quad-core processor, the new one is called A10 Fusion, 16nm FinFET+ process with two high-performance cores and two energy-efficient cores. The high-performance cores run up to twice as fast as the iPhone 6, while the power of the energy-efficient cores can be as low as one-fifth of the high-performance cores. Let's start with a point that many people want to see: the score. If you use Geekbench4 to run the score, the iPhone 7's single-core score is 3350 only, and the multi-core score is 5380; the iPhone 7 Plus's score is 3400, 5550. ▲ iPhone 7 (left), iPhone 7 Plus (right) running score comparison this score compared to last year's 6s 2500/4300 points really improved; and a little difference between the iPhone 7 and iPhone 7 Plus, reflected in the RAM size. If you compare across generations, you can still show the difference. Separately with the iPhone 7 and 6s open albums, settings, contacts and other system software, iPhone 7 will be one-third faster than 6s. But this is just a "blink of an eye" and "haven't had time to blink" difference. The difference is even more pronounced in more hardware-testing applications, such as big games. Since we didn't get these two test units with the full version of the system, there may be improvements to be made in the future. The new processor is more efficient and consumes less energy, and power is a real pain point for cell phone users these days. the A10 Fusion gave the iPhone 7 2 hours longer battery life and the iPhone 7 Plus 1 hour longer, and it could be a bit longer if you pair it with iOS's power-saving features. In the era of stagnant battery technology development, Apple is extending the battery life through the chip + system in two directions. Lens Improvements The original camera of the iPhone 7 has been upgraded. The optical module became 6 pieces of glass, and the aperture was increased from ? /2.2 to ? /1.8, increasing the amount of light intake by 50%, flash from 2 to 4, a large and a small phone support optical stabilization; front lens from 5 million upgraded to 7 megapixels; back True Tone from dual LED to quad LED, doubling the brightness, and still can be adjusted according to the ambient color temperature, so that the complexion in the dark light is more natural. The cost of the lens upgrade is that the end of the bulge on the back is more pronounced than before, but the cost is worth it, because the amount of light intake has become larger, coupled with the optical stabilization, dark light environment photography has been significantly improved, if you compare the 6s with the iPhone 7, you'll see the following: ▲This is a photo taken with the iPhone 6s in a dark light environment ▲This is a photo taken with the iPhone 7 in a dark light environment And in everyday light, the two phones perform completely differently. ▲The color of the leaf taken with the iPhone 6s is a little darker than it actually is ▲The color of the leaf taken with the iPhone 7 appears a little greener In fact, it's the iPhone 7 Plus that's worth exploring, the first time Apple has included a dual-lens design on one of its own phones. It has two back cameras, still 12 megapixels, but one wide-angle and one telephoto. Dual-lens phones have been around for a long time, and here users should thank HTC, who was a pioneer in this area.In 2011, HTC had released the Sensation HTCEVO3D, with two lenses that were designed to shoot naked-eye 3D video, but the results weren't pretty; in 2014, the HTC One M8 was released, with a photo shooter and a depth-of-field detector that could achieve the "take pictures first and focus later". Recently, there are also many manufacturers to do dual-lens, such as Huawei P9, color lens in addition to another black and white lens to increase the amount of light intake to retain more details; or LG, a lens is responsible for shooting the daily scene, a lens with a wide-angle shooting effect. The optical zoom, Apple did not use the lens to reach out and retract the mechanical way, but with a short focal length + telephoto, dual-lens complementary to achieve. ▲ iPhone 7 Plus dual lens I would prefer to understand it as a person end with two fixed focal length camera at the same time, wide-angle lens aperture f/1.8, telephoto lens aperture f/2.8. directly from 28 mm to 56 mm focal length, shooting for the "photo seamless" out of the film is still 12 megapixels. The first is that the lens is a wide-angle and telephoto lens, and the second is a telephoto lens. ▲ gray cloudy day roadside shooting ▲ 2x zoom after the two iPhone 7 wide-angle lens with optical stabilization, which is not common on Android phones. The best thing about Apple is not that it made two lenses, but the image processing chip ISP and the algorithms that go with it. Continuing that analogy from above, the person who operates the two fixed-focus cameras for Apple can bi-wire them, which is a little more impressive than average. In addition, this ISP will also machine learning, although the conference Schiller did not talk about specific details, but we guess it should be the memory of common shooting scenes, and then optimize the exposure time through the scene recognition, or white balance to get faster focus speed, as well as image optimization. As for the 10x digital zoom, we can only say that this way of stretching the image and then replenishing the pixels with software is not destined to be as perfect as optical zoom, even for Apple. Apple has made a blank check at this event, and the background blur feature was only introduced, not on the current iOS or the review unit, so we'll save that part for October, when it's officially launched and then review it again. Some imperceptible hardware improvementsThis mainly refers to the screen and dual speakers. Screen: The screen size and resolution of the iPhone 7 and iPhone 7 Plus remain unchanged, but the screen brightness has been upgraded to 625cd/m2 (previously 500), which is clearer in strong sunlight; and more importantly, the color performance is better, with the full sRGB standard, which has been used for many years on iPhones, being upgraded to the DCI-P3 wide color gamut. Is the screen of the smartphone fitting the standard, or pleasing to the eye? Apple chose the former. It's something that has to be compared to see. It will be more vibrant than the 6s' screen, but not as intense as to the Note 7. In some cases, you can see the difference between the screens of the two phones (Picture left is iPhone 6s Picture right is iPhone 7) Its practical use in life is to make those game screens more colorful and landscape pictures more eye pleasing. ▲Picture left is iPhone 6sPicture right is iPhone 7Speakers: iPhone 7 and 7 Plus are equipped with stereo speakers, two rows of holes at the bottom, the right speaker, the left is the microphone; the other speaker is hidden on the top of the body under the earpiece. ▲ Apple's official website of the stereo demo image of the real machine on the top and not open holes for the speakers simple to distinguish, in the 6s to play songs, with a hand blocking the bottom speaker is basically no sound, and in the iPhone 7, blocking the bottom, the earpiece part of the voice is still half the sound in the. iPhone 7 and iPhone 7 Plus volume than the iPhone 6s doubled the most critical is that the dynamic range is also improved, the sound quality is more flooded and full of sound. improved and the sound quality is louder and fuller. While we don't think anyone who buys an iPhone is going to go square dancing, when you get home and put your phone on the table to play music, the new iPhones will now be much better than the old products. The disappearing headphone jack Apple made a very controversial choice on the iPhone 7: eliminating the 3.5mm headphone jack. Until '05, most cell phone manufacturers used their own standard connector without it, until the popularity of the "music phone" category made the 3.5mm headphone jack standard. Now it's gone again. ▲ headphone port disappeared from the iPhone at the launch event, Apple's senior vice president of global marketing Phil Schiller introduced this point said three reasons: 1, 3.5 mm headphone jack have existed for more than 100 years, this ancient technology to the time to update; 2, the iPhone internal space constraints; 3, Apple believes that wireless is the future. Point 2 is the easiest to understand, for the sake of body space, Apple twice guided the SIM size change to squeeze that little space. This time around, the iPhone 7/7 Plus body size has changed compared to its predecessor, but the lens module and newly added stereo speakers are all consuming space. The first point is the key to the controversy, through the Lightning port digital output less a conversion loss, but also brings inconvenience, at least, non-universal standard makes people have to carry an adapter cable, as well as "listening to songs can not be charged at the same time," such as the anxiety about the power. In order to minimize this inconvenience, Apple offers three solutions: 1 in the package comes with a Lightning connector EarPods headphones; 2 a Lightning to 3.5 mm adapter cable; 3 buy a wireless headset. ▲ The phone comes with a Lightning interface headset in the iPhone 7 before the release of Libratone, 1more and other manufacturers have been released in advance of the Lightning interface headphones, which shows the influence of Apple on the industry, but after all, the time is too short has not yet been popularized, and the feeling of this inconvenience is sure to continue for some time. ▲ In addition comes with an adapter cable to cancel the headphone port affects more music enthusiasts, because they have a large number of equipment in their hands need to be realized through the adapter. The average user is already used to the white headphones, so there is not so much complaining. Looking back at history, Apple has done this kind of thing is not the first time. 2008, the first generation of MacBook Air canceled the floppy drive, CD-ROM drive and the network interface when the slogans are even stronger than now, people can't understand how to watch movies without CD-ROM drive, how to plug in a network cable to access the Internet without a network port. But then, Apple eventually proved itself right. This time, as if it were history repeating itself, Apple has cut the headphone cable like they did with the network cable. They hope that the ultimate solution to this debate will be the popularization and transformation of wireless headphones. Speaking of sound quality, after getting the iPhone 7, you will also find: the sound field is a circle larger than the original, the sound background is cleaner than the original and more "black sweet", the high-frequency resolution details become layered and brighter, but the middle and low-frequency sense of quantity cut some. In other words, the new headphones will have a better field effect, the same song in this generation of products can hear more details, these are actually closer to our definition of HiFi - high fidelity. What's even more rare is that the effect is the same whether it's the original headphones or an adapter connected to regular headphones. one more thing: AirPodsFor that wireless future, Apple released the AirPods wireless headphones and the W1 chip inside the headphones. airPods is the "one more thing" of the conference. "The first thing you need to do is to get your hands on a new pair of headphones. ▲ wireless headphones AirPods is the biggest surprise of the conference first of all, we get this AirPods is not the official version, even the hardware with software is a beta version, may be with the end of October there are differences in the official version. To its sound quality, we can only say that it is Apple's usual style of white water, to the level of wired headphones EarPods. What's really impressive is the way it connects, with Apple rewriting the Bluetooth pairing model that's been used for years. It's a matchbox-sized white box with superbly polished details such as the white plastic casing and metal hinges, which are smooth and moist to the touch. ▲This small box is more delicate than expected its lid pops up with the right amount of force, when it pops up, the box will send out a pairing request to nearby Apple devices (within 2-5 centimeters), and phones with iOS 10 will pop up the card, and press the button on the back to complete the pairing. ▲The top cover pops up to enter pairing mode a process that takes 5 seconds. Compared to the previous Bluetooth headset's cumbersome process of "long press to enter pairing mode - cell phone tap to search - make sure to connect", AirPods are much better. If your Apple device system are upgraded to the latest, AirPods pairing information will be synchronized through iCloud Bluetooth. In other words, this pair of headphones, synchronized with one of your own devices, can be switched on multiple categories of devices such as iPhones, iPads, Apple Watches, Mac computers, etc. that have been upgraded to the latest system. ▲Pairing once other devices automatically sync This is Apple's way of advancing its own ecosystem - for the best experience, all your devices must be the latest version of OS. best, buy the latest hardware for each generation as well. Coming back to the AirPods, its shape really needs no introduction - it's the little white EarPods headphones that people take for granted, with the cord cut off by Apple. It's a little bit thicker than the little white part of the long handle, but stuffed inside the tiny body of this headset are speakers, a microphone, a noise-canceling microphone, a W1 chip, a battery, a distance sensor, and a vibration sensor. ▲ a pair of cut off the line of the white headphones in addition to listening to the song, you can tap to wake up Siri (or set to pause the playback), language tone loud voice cut songs and so on; if you listen to the song when you take off one, the distance sensor will start, the music is paused, put it back to the ear to continue. This headset can last 5 hours listening to songs, put back in the box, the silver metal part of the bottom of the long handle contact contacts immediately start charging, the power stored in the box can last 24 hours, and support fast charging 15 minutes listening to songs for 3 hours. This setting is very clever, has been with headphones listening to songs for 5 hours is not rare, as long as you take off and put back in the box to rest for a while, battery life is not a big problem. What's more, the two headphones have exactly the same structure, either one can be taken out and used separately, that is to say, theoretically, a single charge, monaural use is "5 hours x 2" time on the pairing, we note the following variety of conditions: 1 this headset is only picking the system, not picking the device, even if it is an iPhone 5 brush iOS 10 Can also open the cover to quickly connect; 2 because the fall before the official listing, the open cover connection is currently limited to the review machine iOS 10.0.1. just pushed the official version of iOS 10 or mac OS can not be realized, in October before it is listed on the market, the system should have a small upgrade; 3 other devices can be connected to it (after all, it is still bluetooth), but some of the functions can not be realized; 4 open the cover to connect to the distance of 10 cm, which almost avoids the male headset, the headset can not connect to the headset. cm, which almost avoids the possibility of pairing to other people's phones on the bus; 5 If there are two phones close together, you can choose with whom to connect; 6 If there are two AirPods at the same time close to a cell phone, the pop-up card will allow you to choose to connect to which headset; this headset is enough to write a long review alone, wait until the end of October when its software debugging is complete, I will continue to add some details. Many people complain that the price of 1288 is expensive, compared to brands like Colorado, a pair of Bluetooth headphones of similar size and positioning are 7 or 8 hundred dollars, 1288 yuan price is within the acceptable range. The moment I opened the lid and paired it, I felt it was already worth the price. For me, its real drawbacks are the ease of dropping and the waterproofing issue, especially the latter, which can make you torn when you're running and sweating. To summarize this conference, the general user seems to be Apple released two black phones, but Cook wanted to talk about much more than that, the A10 Fusion processor, and the most controversial part, such as the headphone port or the elimination of mechanical buttons are more important points. These reflect the future direction of the phone that Apple wants to portray, and this improvement, in fact, has been accompanied by controversy so far. Starting from the iPhone generation, non-replaceable battery, all-touch screen, Retina standard, Touch ID, 3D touch... Improvements have been made every year, but every year they have been more closely integrated with the system application, not just a single hardware improvement. It's just that the heat of the attention of all people makes the degree of surprise smaller, the launch of a variety of revelations, so that the surprise has become predictable; and with the application of a closer combination, but also let this innovation can only be released slowly. iPhone is still worth buying, from the 9th of the pre-sale can be seen. Apple is also still good at the complex technology in their own laboratory secret R & D maturity before coming out, combined with their own software system, to create a good user experience, which is the biggest difference between Apple and Google when manufacturing products. In this generation, the addition of the Taptic Engine home button, or dual-lens optical zoom, as well as AirPods fully embodies this tradition - many of them are either unique to Apple, or have been done by others, but in Apple's hands to change a different way. Still, as we reviewed with the iPhone 6s last year, the iPhone is, after all, a phone sold to hundreds of millions of users around the world, and for 80% of them, they're not as sensitive to these technical details. The biggest motivation for many people to update is still just the new color scheme.