Second, improve the mechanism, absorb the talent, for the grassroots mass cultural work reserve strength. For a long time, due to the cultural management system lagging behind and the mechanism is not sound, limiting the grass-roots mass cultural construction. Personnel system and administrative instructions, also to a certain extent on the mass cultural work constraints. First, formulate and improve the cultural construction and management system. A scientific and reasonable mechanism is the basis for effective grassroots cultural work. Secondly, absorb talents for the management of cultural work. Mass cultural construction work to develop, we must absorb those good quality, high education, multi-talented complex professionals to fill the "management" culture team, so as to adapt to the needs of the times. Mass cultural construction work of high and low to a large extent depends on the number of its talent, so the absorption of those who are strong, with the pioneering spirit, high-quality professional and technical personnel is a pressing matter. Once again, the integration of various types of cultural and artistic talent resources, widely absorbing the participation of folk cultural and artistic talent, *** with the active mass culture. Scientific development and implementation of grass-roots cultural talent training program to create a professional cultural team. At the same time, it gives full play to the role of professional cultural institutions such as cultural centers, and establishes amateur literary and artistic guidance groups to strengthen business guidance for folk literary and artistic teams and cultural demonstration households. Various types of classes to learn the arts are being organized to save up the reserves of grass-roots mass culture.
Three, close to the actual, highlighting the characteristics of the grass-roots mass culture to enhance the vitality and infectious force. Mass culture only has a distinctive times, will get the masses of eager response; only close to the actual, will get the grass-roots masses of widely recognized; only to highlight the characteristics of the rich traditional flavor, mass culture will have a source of inexhaustible vitality. First, the content should grasp the pulse of the times. The contemporary nature of mass culture is not only embodied in the propaganda of the party and government guidelines and policies, promote reform, opening up and modernization, but also embodied in echoing the ideals and pursuits of the masses, advocating a scientific, civilized and healthy lifestyle, as well as cohesion of people's hearts and minds, and cultivate their emotions and so on. Secondly, we should pursue changes and innovations in the form. In the current grass-roots rural areas, in addition to the traditional rice-planting songs, waist drums and festivals carried out by the dragon dance, lion dance and other folk activities, aerobics, square dance in recent years has become the grass-roots masses of the "new favorite". How to re-create a new art form loved by the masses, it is necessary for grass-roots art workers to study and carefully think about. Third, the presentation method should focus on the combination of ideological and artistic. Always adhere to the advanced, singing the main theme, and strive to create a number of distinctive local characteristics, reflecting the life of the times and the spirit of the masses, ideological and artistic combination of literary and artistic masterpieces, and through a variety of carriers to actively guide and disseminate. At the same time actively encourage the masses to explore the typical people and events around them, to self-writing, self-performance, self-entertainment to achieve self-education, self-improvement purposes.
Four, build new platforms, create new carriers, create a new atmosphere for the development of mass culture. For economically underdeveloped places, the investment in cultural construction must be limited, the cultural foundation is relatively weak. To meet the cultural needs of the grassroots masses, we need to capitalize on our strengths and avoid our weaknesses. First, integrate existing resources, comprehensive utilization, and actively build a new platform for cultural activities. Can take "large-scale activities unified office, small-scale activities decentralized office, professional and amateur combination of" principle, so that the unit jointly run, enterprise marriage to do, the masses join hands to do the method, in order to solve the problem of lack of funds for mass cultural activities, fewer venues and so on. In accordance with the above principles and methods, and actively organize a variety of cultural exchanges, performances, athletic competitions, to give a variety of arts groups to show their skills, and promote the rapid development of folk arts groups. Secondly, we should plan ahead and actively seek new carriers for cultural activities. We should plan ahead, intervene in advance, closely cooperate with the key work of the Party committee and the government, give full play to the characteristics of culture, which has a wide radius, strong attraction and large participation, and design novel carriers for various mass cultural activities, so as to make the grass-roots people's cultural forms richer. Third, we should take advantage of the situation and focus on giving full play to the different characteristics of rural culture. In the countryside, rural cultural demonstration households should be used as the basis for the use of agricultural leisure and holidays, to encourage the literary and artistic backbone to lead the villagers to participate in a variety of folk culture and entertainment and sports and fitness activities.
In short, the grass-roots mass culture is the implementation of the "culture for the people" great project of the starting point and landing point, is the people can really fully enjoy the rich and colorful, noble and healthy, uplifting the spirit of the cultural life of the prerequisites. High-quality grass-roots cultural construction should be an important symbol of the construction of socialist spiritual civilization. The implementation of good grassroots cultural construction work is the responsibility of the government departments; to carry out the grassroots people's rich and colorful cultural life, for the harmonious and healthy development of society is of great significance.