I was suddenly assigned a job to recruit 200 people over the age of 60 to conduct a four-week community meal check-in.
Because it is a research project, all participants will receive bonuses, and the amount is not small. According to our expectations, we think everyone will rush to participate, and 200 elderly people can easily handle it. In order to avoid the entry of people who do not meet the conditions, all members of the group are required to fill in an information registration questionnaire before they can participate. And all this has just begun, and difficulties will follow.
The first thing is time. Because it happened to be a holiday, I took three days off. After I got to work, I was told to recruit 200 people online within 4 days. Time was a bit tight.
The second is the biggest difficulty - recruitment; because the priority was set too low before, except for offline community focus groups to help recruit nearly 20 people, there was nothing else, and some online attempts were not effective. obvious. So on the first day, I rushed to edit tweets, make posters, push them across all platforms, and called on colleagues to help forward them.
The results were minimal. There were some inquiries, but because you did not join the group directly and needed to fill in a questionnaire to register, there was no news. what to do? I really couldn’t give it a try offline, so I walked around the community near where I lived that night and chatted with uncles and aunts who walked, played chess, and danced in the square, and I was struck again.
“I don’t know how to use a mobile phone” “I don’t want to participate. My daughter asked me to help with things but I didn’t even do it” “There are too many groups”...I ran around for three hours without eating that night , the harvest is 0. After thinking about it for a long time, I decided to try another approach and try to use the "old with new" technique.
As soon as I got to work the next day, I added all the uncles and aunties in the group, chatted with them one by one, asked for their opinions, asked them to help introduce qualified friends to participate, and even paid some hard work fees out of my own pocket. The uncles and aunts introduced to me communicated with each other one by one and responded to every question carefully. If the other party did not reply, they would ask again later.
The hard work paid off, and the results finally appeared on the third day. The number of people in the group began to grow, and the uncles and aunts in the group were all helping to attract people. On the fifth day, there were nearly 250 people, far exceeding the requirement, so we started to close the group, stopped recruiting people, and started to register unregistered people one by one, set group rules, clean up people, send check-in mini-programs and tutorials, and answer questions. Questions...
Now, the community has been operating normally for half a month. From the chaos at the beginning, it has become more organized, and everyone's questions and private messages have become much less. Everything works as expected.
Now, I would like to share some experiences and gains from this project recruitment.
Problems encountered:
1. Misprediction of results in the early stage, time is tight, and early recruitment is difficult;
2. Recruitment targets are older and many My uncle and aunt are not very good at using mobile phones. They can’t register, check in, or even add friends. They need to be taught step by step. They even have to go to meetings and teach them offline to check in.
3. There are many problems with recruiting candidates, and they cannot always be taught.
4. People with different views in the group argue and become confused.
5. Do not abide by group rules and do not read group messages.
6. As a junior, there are some things that you should not say too harshly.
Of course, many problems have been solved.
Reapions and thoughts:
1. Don’t have unfounded self-expectations. You can lower your expectations and make preparations and alternatives.
2. Don’t assume that you are not good or feel that you can’t do it. Wait until you work hard. When you decide to do something, you must go all out;
For this community recruitment, I tried various methods, including answering questions in the later stage, assisting with registration, recruiting people into the group, and providing guidance. Checking in, I was busy from 6 a.m. to 11 p.m. every day in those days, and the result was that I finally completed the task.
3. We must learn to put ourselves in someone else’s shoes; we must be clear that the people we recruit are all elderly people in their 60s. We need to have more understanding and patience when it comes to mobile phone use, behaviors in the group, and language. The tone is more tactful.
4. In terms of community: Set up group rules as early as possible to clean up troublemakers and people who do not meet the requirements; find the "leaders" in the group and ask them to help maintain order in the community.
This time the recruitment and operation of the community did encounter far more problems than imagined, and it really made me crazy. The leader even joked at the meeting that he would give me spiritual healing. But there are also gains. In future work, I hope to do better, and I also hope to give some reference to friends who are engaged in related work.