From the cost point of view, a set of sportswear, according to the function and texture of the fabric used, plus accessories such as zippers, is relatively low in cost compared with clothes. For example, the price in the mall is 1000, and the actual cost may be only 50. But only fabrics and accessories can't become clothes, so it needs manual sewing, packaging, transportation and storage in circulation, as well as fabric manufacturers and clothing factories. Profits and expenses of shopping centers. Ok, so the cost of clothes is still very low. The following involves the brand value, that is, the big brand, its promotion cost, design and development cost of styles, and profit.
At the same time, in order to ensure the loyalty of its franchise stores, generally speaking, the price difference between sales channels in the same region will not be great, but in different regions, it will be affected by taxation and local protection.
Therefore, if the price of the same set of brand clothing varies greatly from channel to channel, it may also be imitation, excluding clearance and regional differences.