For stars, we must reasonably screen endorsement products. In fact, the personal flow of stars and brand products are interrelated and successful. Like Pan Yueming, there were many excellent works before, because his acting skills and looks attracted many fans. But after this incident broke out, many fans lost, and even his reputation was affected by this fake. Even if you find another partner in the future, it will have an impact and be bad for your career.
Similarly, a star must have a professional team when signing a brand product endorsement contract. This product endorsed by Pan Yueming belongs to health care products, and the enterprise has not indicated it in the video or other product promotion channels? This product is not a substitute for medicine? This also violates the relevant provisions of the advertising law. While accepting the punishment, Pan Yueming, as a spokesman, has to pay the bill. But this problem can be avoided if the star team can take good care of this kind of endorsement products from the beginning.
For the public, we can't blindly put a halo on the products endorsed by idols. In fact, celebrity endorsements are more for their own careers, and some stars don't understand their product features or related functions. If fans have problems paying for this as consumers, then all the consequences will be borne by themselves. As consumers, we must reasonably screen the products we buy to avoid the situation that drugs are not symptomatic.