For Elantra, time has also become the perfect footnote for its development. On March 18, 2020, the seventh-generation Elantra was unveiled in Los Angeles, USA, and this year coincides with the 30th anniversary of this A-class sedan.
Over the past 30 years, Elantra, as a global strategic vehicle of Hyundai Group, has more than 654.38+040 million loyal users in nearly 654.38+080 countries around the world, and is also close to the China market? 20 years of friendship.
In 2003, the third generation Elantra entered China. At that time, the China market was in an important period of private car development, and Elantra also entered thousands of households in China with the improvement of the overall environment. Until today, it is still active in the streets of Beijing as a taxi and other operating vehicles with excellent quality and reliability.
Later, Beijing Hyundai successively introduced Elantra (4th generation), Langdong (5th generation) and Atom (6th generation). By September 2020, the cumulative sales volume of Elantra family in China has reached nearly 4.7 million, which proves Elantra's position in the eyes of consumers in China.
Breaking the subversive appearance of conventional thinking in automobile design
Today, in Beijing Hyundai No.2 Factory, the seventh generation Elantra officially met with us. Since I have been paying attention to this car since its release, my first reaction after seeing the real car is: it looks as sharp as the picture!
The front shape of the seventh generation Elantra is similar to that of Fista and the new generation Sonata recently listed in China. The exaggerated mouth and murderous headlights make the front face look unusually sharp. At the same time, its lines are tougher than the above two models, so the feeling of "catfish" is greatly weakened, which may be the most combative front design in its class.
In addition to the exaggerated shape of the front of the car, when you come to the side of the car, you can also see the most dreamy waistline in the history of a-class cars. Complex Y-shaped lines and sharp corners make the side of the car body very three-dimensional under the sunlight. Now the word "optical geometry" has been jumping in my mind.
At the same time, the seventh-generation Elantra also adopted a slip-back shape, and the roof line and trunk naturally blended together, adding a hint of coupe flavor to the whole car.
At the rear of the car, the seventh generation Elantra continues to show its own design aesthetics. The two folding lines on the rear window have been sliding from the trunk to the rear, and the penetrating taillights are equally sharp, plus the hexagonal design with the license plate frame corresponding to the front of the car. It seems that this talented designer is unwilling to stop writing. Even though he has outlined the A-class family car, which may be the most design-oriented in history, it is still unforgettable.
Korea's pre-sale has achieved excellent results.
However, there are still many people who don't buy it. Since the release of the seventh generation Elantra, I have seen many comments on its design on the Internet, including some derogatory terms. However, what is the result? First, let's broadcast a news from South Korea. On March 25th, after the seventh-generation Elantra opened the pre-sale in Korea, it sold 10058 vehicles that day. You should know that behind such outstanding achievements, the epidemic has hit the global auto market and the demand for medium-sized cars in South Korea has decreased by 32% in the past five years, which shows the popularity of the seventh-generation Elantra in South Korea.
Considering the huge gap between the total population of South Korea (about 52 million) and that of China (about 65.438+0.4 billion), the sales volume of 1 10,000 sets is even more commendable. In my opinion, the success of the seventh-generation Elantra in Korea is closely related to its super-high face value.
Because sports and fashion are the trend labels of contemporary young people, they advocate the beauty of individuality that is not unusual. This car shows its unique design beauty through its complex body lines and appearance that breaks the conventional thinking of automobile design. I have to say that in the precise matching of young people's aesthetic orientation, it has to come from a neighboring country that is crazy about pursuing value.
What are the highlights outside the design?
Compared with the subversive appearance, the interior cockpit of the seventh-generation Elantra is much more convergent, but it is also ahead of its peers in terms of youthfulness and sense of technology. As the second model based on modern i-GMP platform, the seventh-generation Elantra is different from cash and Fista. The interior layout of this car is more inclined to locate the Sonata of the medium-sized car. We have also seen leapfrog configurations such as wireless charging, BOSE audio and 64-color ambient lights, which are also rich in intelligence and safety.
In addition, the body size of the seventh-generation Elantra reaches 4680mm/1810mm/1415mm, and the wheelbase is 2720m. Its length, width, height and wheelbase are small and advantageous in the same class. At the same time, it is equipped with perforated leather seats and leather-wrapped door trim panels, which will definitely bring users a good driving experience.
The power system will be equipped with 1.5L and 1.4T engines, both of which meet the national 6 emission standards.
At present, we know that the seventh generation Elantra will officially meet users at the Beijing Auto Show and announce its pre-sale price. By then, we can not only appreciate the unique design aesthetics of this car at close range, but also experience many scientific and technological intelligent configurations it carries.
Prospect of the seventh generation Elantra
Under the general trend of consumption upgrading and younger consumers, Elantra, which has served the China market for more than ten years, will soon withdraw from the historical stage, and the leader with annual sales volume of 6,543,800+4,000 vehicles will take its place. The seventh generation Elantra will fill the vacancy left by the leading explorers and form a combination boxing with Fista. Fista will aim at Civic, Mazda 3 Angkeira and other cars that emphasize sports attributes, while Elantra will directly compete with rivals such as LaVida, Sylphy and Corolla. In the future, the compact product matrix of the leading/seventh generation Elantra/Fista will give Beijing Hyundai greater voice and presence in market segments.
Time flies, 30 years have passed, can the knife of time really make people return to adolescence?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.