Variety show planning book (1)
1. Program name: "Charming China-Talent show show show"
2. Program category: entertainment variety show
3. Program theme: show the charm of quasi-professionals, highlight the corporate culture atmosphere, witness the sunshine mechanism of talent introduction, and depict the blueprint of China's rapid development
.
fourth, the program goal: to show talents and highlight the program theme by looking for a job.
5. Positioning of the program market: The entertainment era belonging to China has come like a storm, which has a far-reaching impact, and its imitation wind has followed. Although the state has issued relevant entertainment restrictions, satellite TV stations all over the country are still pursuing ratings, and one is out, while hundreds are out. Because of the serious employment situation in China, many college students are facing unemployment after graduation. Therefore, through the topic of "work", we will create a brand-new large-scale variety show dedicated to building a talent mechanism and applying for jobs in the sunshine, which will perfectly present the personal charm of China's elite in the workplace and create a harmonious China.
VI. Background analysis: With the gradual popularization of universities, the employment situation is more and more serious, especially the employment situation of college students today. I remember Premier Wen Jiabao said that the employment of college students is not only related to livelihood, but also related to dignity. Energetic, ambitious: oil control is full of knowledge, but no social experience, and the heart is higher than the sky. This is the impression given by job seekers at present. Therefore, how to lower the status of contemporary college students, participate in social practice, experience life, really improve their comprehensive quality, give full play to their talents, and display their talents in an appropriate position has become a focus of social concern. Many college students don't have the courage to liberate their nature and experience life and play different roles, while some college students suffer from the lack of stage to display their talents outside textbooks. As a platform that the media should provide, college students are excellent, and they can never learn without experience, innovation and ideas. It is urgent to change the social view and give college students a true understanding.
VII. Program content: In each session, a number of job seekers and several guests launch events around the questions in the interview.
VIII. Features of the program: Taking college students' job hunting as the playing element of each story and taking job seekers as the characters, it is more interactive and participatory.
IX. Features of the program: It is more unique to show some popular elements of today's college students through interesting events based on the characteristics of the guests.
X. Program style: civilized, healthy, relaxed and interactive.
XI. Program duration: 6 minutes
XII. Audience: mainly aimed at college students and their relatives and friends
XIII. Broadcast time: 7: 4 every Saturday
XIV. Broadcast times: once a week, and replayed the next day.
XV. Production method: joint university shooting or location shooting.
variety show planning book (2)
1. Preface
This planning case is mainly based on the lack of a literary program with local characteristics in Yangcheng TV Station at present. This planning case mainly solves the strategy of positioning, publicity before broadcasting, cooperation in promotion and broadcasting, program deepening and so on.
second, the analysis of the situation and environment
according to the recent interview and the feedback of the programs broadcast by our station in previous years, the programs of Yangcheng TV station, which are mainly news, are mostly in line with the key and central work of the county party Committee and county government, focusing on economic construction, and few literary programs appear. Even if some literary programs have been made before, they have not persisted for a long time for various reasons. Nowadays, in Yangcheng, regardless of the county and countryside, the spontaneous cultural activities of the masses are one after another, and the patterns are refurbished. Don't talk about all kinds of art groups that are active in the red and white events in the countryside every day, and don't talk about the colorful street and stage cultural programs in towns and villages on holidays. The square culture alone every night is enough to make people think deeply. The masses need their own cultural life, but their stage is limited to their own village, so they can't share their own happiness with more people, nor can they share the happiness of others. In this case, as a county-level TV station, we should provide them with a platform and a stage for Yangcheng people to show their mental outlook and talents.
the establishment of a TV program depends first on its own characteristics and advantages, so as to have better ratings and a stable audience. To do this, we need to analyze the audience of Yangcheng TV programs at present.
besides the leaders of the departments and counties involved in the report, the audience who often watch Yangcheng News are mostly rural people. They are not too interested in the activities led by them, but are more concerned with things closely related to their own interests: for example, the price of seeds and fertilizers this year; Purchase price of agricultural and sideline products; Service information of agricultural technology ... Besides, what they want to see most after a day's work is the people and things around them.
audience analysis
Happy Yangcheng is mainly aimed at the broad masses of cadres and the masses at the grassroots level, and at the units, enterprises, towns and villages where grassroots people in our county are culturally active.
Attention
1. We must adapt to the program idea of "local audiences are the main body of local cultural programs".
2. Highlight the regional cultural characteristics of Yangcheng.
3. The arrangement method must be innovative, and we must pay equal attention to the functions of entertainment, education and society, while paying special attention to the development of functions that can stimulate the excitement of the audience. Attract more audiences to pay attention to Happy Yangcheng.
3. column setting
1. recording and broadcasting. The recording and broadcasting time is not fixed, depending on the program arrangement.
2. A lively host with affinity. The host is required to communicate well with the audience.
3. Program content: Local literature and art, which mainly reflects the new things and new fashions of local people, can be interspersed with local new rural construction, corporate culture, corporate image publicity short films, and let local leaders appear and make short speeches through on-site interviews and other means. Preliminary design of these sections:
A: Famous sections of Shangdang Bangzi (celebrities in our county can be invited to sing live, and local people can also cover famous aria. This section should be in close contact with the comrades who retired from the troupe in the past and are still active in the literary and art circles in our county, and also communicate with the young actors in the troupe now, so as to improve their popularity through our platform and improve the popularity of the troupe now; By letting famous artists sing, let the masses cover and carry forward the traditional drama art of Shangdang Bangzi);
B: Corporate Culture (mainly through independent conception and creation of enterprises, promoting corporate culture and displaying corporate image in different literary forms);
C: Art Garden Show (featuring live introduction by the host, live performance by the protagonist and talent display). Here mainly refers to the local cultural celebrities, who can be a paper-cutting artist, a dough sculptor, a suona virtuoso and an embroidery artist; It is mainly found that local art rookies are under 3 years old, which can be traditional art, new culture art, celebrity cross talk sketches, popular song covers, and dances written and performed by themselves.
D: Fitness Square (invited senior coaches from professional fitness clubs to give live performances and explain the essentials of movements).
E: local minor (mainly folk minor, such as Yangzhuang yangko, Yangcheng drum book, Yangcheng Daoqing, etc.)
Each program can have 2-3 sections at the same time, or only one section at a time, depending on the actual operation.
4. Source of program content: The wisdom of the masses is infinite, Yangcheng has a profound cultural heritage, and many folk artists are scattered in every corner of the county like stars. We should join hands with the local government, through them, select local outstanding literary talents and skilled craftsmen according to the requirements of the program, and choose local outstanding enterprises, products and tourist attractions to advertise on the spot (if possible, we can also get sponsorship for our station). Or we can join hands with the Cultural Bureau to provide a platform for them to promote themselves through their mastery and understanding of the following cultural groups, so that they can have a broader stage and enrich the program content for us.
5. Program expectation: Focus on advocating active and healthy cultural life at the grassroots level. The theme is outstanding, the content is healthy, the subject matter is extensive, and it is entertaining. Through the interaction of the program, let the audience know about the cultural celebrities around them, deepen their understanding of their own towns and villages, and improve their awareness of the government. Make it a variety show that grassroots cadres and the masses like.
6. Selling point of the program:
Hotspot: Stimulate the enthusiasm of the masses and advocate a healthy and civilized leisure and entertainment lifestyle.
selling point: show their real cultural life through the interaction and participation of the masses.
viewpoint: it provides a window for urban people to observe the cultural life of rural people; Provide a window for outsiders to observe the cultural life of Yangcheng people.
7. Program arrangement:
It premieres every Sunday night and repeats on Monday. The duration is about 3 minutes.
IV. Integration objectives
1. Problem analysis
(1). Low visibility. "Happy Yangcheng" is still a newly established column, so the low popularity is a big problem, and it is necessary to build the brand and popularity of the program.
(2), lack of operational experience. Since our station has never done a similar program before, it must be quite difficult to operate.
(3) There are still some deficiencies in the construction of our own team.
2. Potential advantages
(1) We have our own propaganda position;
(2) There are a group of experienced retired veteran comrades (Zhao Caixia, Zhang Guihua, Zhang Hua Rong) who have been engaged in literary and artistic programs in the past. We can re-employ them as program consultants and even invite them as guest hosts.
4. Staffing
In view of the shortage of manpower and the heavy workload of our station, we can consider optimizing the combination of some enthusiastic and experienced comrades to participate in the planning, directing and recording of the program. At ordinary times, each has his own work, and once the program needs it, he can immediately participate in the cooperation of the program.
5. Labor remuneration
In addition to the payment of manuscript fees in Taiwan, the column collects fees through image promotion for the enterprise, and the participants give appropriate subsidies (to be considered).