In order to ensure that the activities can be carried out in an organized manner, it is often necessary to pre-establish a good program of activities, the program is in fact for the activities of the factors related to the development of plans for the type of instrument. How to write the activity program can play its role? The following is my compilation of 2022 mall Valentine's Day activity planning program (General 6), welcome to read, I hope you can enjoy.
2022 mall Valentine's Day activity planning program 1First, the theme of the event
Passionate bloom times have love
Second, the time of the event
February 13th - February 14th
The first time the event is held in the mall, the mall will be the first time that the mall will be the first time that the mall will be the first place to hold the event.
Three, the content of the activities:
(a) love song duet confession
February 13th 10:00-20:00, in the 6th floor of the children's area on the side of the open up a special area, the site of the microphone in the shopping mall broadcasting room is connected The mall's radio room will be connected to the mall's broadcasting room. Couples can sing or speak their hearts out to him/her in the form of a love song duet or a true love confession. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (2.14)
February 13 normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to 300). Cash purchases of 200 yuan on that day, plus a box of exquisite chocolates.
Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of 200 yuan) is limited to send a chocolate, beyond the part of the repeated gift.
Fourth, the media publicity
1, the media choice: "xx Evening News"
2, page specifications: "xx Evening News" 1/3 version of the set of red
3, the date of placement: February 14
4, the cost of expenditure: xxx yuan
Five, Expenses
1, 2 display boards: xxx yuan
2, 2 lintels: xxx yuan
3, print ads: xxx yuan
4, gifts (roses, chocolates) by the Asset Operations Department
5, sound costs: xxx yuan
6, other miscellaneous expenses: xxx yuan
Total: about xxx yuan (roses and chocolates costs are not calculated)
Six, tips
This file activity, vip card can be used with the discount function
2022 shopping malls Valentine's Day activity planning program 2 I. Activity Theme I. Strong> The most loving Eve Second, the activity time x month x day - x month x day Third, the main theme of the planning 2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities. Fourth, the content of the activities 1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (x month x - x month x). Remember your first photo together? Remember the promise you made to your friends and family? xxx "I and my lover" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ......, the end of the activity, according to the date of the photo shoot, wedding The time is scheduled to be early or late. The earliest wedding photos 5, the owner of each photo reward xxx value xx yuan exquisite gift; The earliest . 5 wedding promises, the owner of each promise rewards xxx value xx yuan exquisite gift. Photo (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the xx Plaza event site display. Responsible for: 2, mutual love, favorite Tanabata - xxx Walking Street wearing class price based on the upper limit of 77% off. (x month x - x day, limited time discounts, on-site radio announcement) Walking Street is responsible for negotiation, implementation. Counterpart: 3, mutual love, favorite Tanabata - xxx large-scale cultural performances, wonderful on-site activities. x month x - x day, xxx six square wedding show; x month x - x day, xxxxx square wedding show; x month x, x month x, xxxxx square kite flow rhyme --Century Taihua cultural year series of activities; Responsible for: 4, mutual love, the most love Tanabata - thousands of paper cranes table true heart xxx Xintiandi Walking Street, ten thousand paper cranes to meet the Tanabata Festival, the preliminary There can be xxx staff folded by themselves, the materials used by the company reimbursement, the day of Tanabata, can be prepared at the scene of the thousand paper cranes of paper and pens, customers can be guided by the staff, folding their own thousands of paper cranes, expressed their prayers for love and a happy life, and finally hanging in the Walking Street - xx Plaza range of unity. x month x afternoon began to issue a notice, requiring the pedestrian street staff first folded thousand paper cranes, Responsible for: 5, mutual love, the most favorite Tanabata xxx Tanabata magpie bridge will! Purpose: To take advantage of the "Tanabata Festival", a traditional Chinese festival, to organize the "magpie bridge" activities of social welfare nature, to attract more customers to enter and understand the xxx. Time: x month x to x month x Cooperation unit: xx radio to x month x The company's website is a website of the xxx radio station, which is located in the city of xxx. p> Cooperation unit: xx radio station Activity theme: meet you and me, the edge of the Taifa xxx Tanabata magpie bridge will be Program content: Format: Blind date registration using the form of form, fill out the blind date registration form; Staff will fill out the registration form registered to the production of the Blind Date registration card for on-site Posting; Activity phases: First phase: registration phase x month x to x month x day The intention of the personnel can go to the xxx general service desk, the Century Taihua Plaza General Service Desk, Saino Supermarket service desk to register; The second phase: the matchmaking phase x month x day, a large-scale township meeting was held in the xxx, the company will be the list of registered personnel to produce. Personnel will be enrolled in the list of people to make. Person in charge: 6, mutual love, favorite Tanabata - what to give my lover! x month x-x month x, in xxx shopping full xx yuan, send xx famous florist-xx flower house special discount card. ***Counting 1000, until delivery, while enjoying the free delivery of flowers to the home of the special planning services. Responsible person: 7, mutual love, the most love Tanabata - couples love contest activities Couples love contest, Tanabata evening party, held in xx square: released in advance through the media, invited 10 pairs of customers, to participate in the couples love contest activities, more than tacit understanding, more than the talent, more than the craft. The first is to invite the customers to participate in the activity of the couple love contest. Invite jewelry and cosmetic manufacturers to raise title sponsorship, as well as event gifts, background version, performance, jewelry category limited time 60% off. First, the promotional slogan Strong love in February hold my love Second, the promotion of time 20xx February 8- Three, the promotional period February 8, 20xx - February 19 (14 days) Four, the theme of the promotion Three, the theme of the promotion Four, the theme of the promotion The theme of the promotion
1. Show your love and reduce the price
2. Prepare enough gifts to make love announcements all over the world
Fifth, merchandise promotions
"Valentine's Day" is a special holiday, it is the lovers of gift giving holiday, therefore, merchandise promotions should be "Valentine's Day", "Valentine's Day" is a special holiday, it is a special holiday, it is a special holiday, it is a special holiday, it is a special holiday. Festival, so merchandise promotion should be "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series. The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve the highest sales.
1, merchandise special
Valentine's Day, for the store backlog of merchandise sorting and categorization, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: February 8 - February 14
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
Six. Intense love headdress bouquet"
Promotion time: February 8 - February 14
1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tags, where the purchase of jewelry more than 80 yuan of customers are complimentary! A flower.
2, the production of "love headdress bouquet"
Prepare boxes, wrapping paper in advance, do a good job of packaging.
3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.
VII, activities and promotions
1, Valentine's Balloon Pair
The production of 100-200, the balloon for the Valentine's Day atmosphere in the store layout and shopping gift (stores to arrange their own).
Cost: yuan / set.
2, membership card gift
Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: February 10-14)
Note that the registration of membership card information.
Eight, publicity
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be in the local free choice of media. For example: the evening paper, television subtitles, delivery and so on.
Nine, the store layout
1, enough gifts to make love announcements all over the world front door photo posters.
a. Handwritten posters in front of the store (including the specific content of the preferential strategy);
b. A colorful banner: the content of the "show love has a way! Price reduction is justified in the price reduction storm";
c. Purchase or rent heart-shaped balloons to do store decorations;
2, the counter and the store inside and outside the hygiene: to be neat and clean, the windows and doors of the glass must be clean, spotless.
3, here is still a special mention of the quality of service must be practically improved.
Ten, joint business
With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.
Such as the purchase of xxx yuan of flowers, a gift of jewelry provided by haface or membership card;
In haface purchase xxx yuan of jewelry, a gift of flowers provided by xxx flower store or discount card.
1, Valentine's Day Balloon Pairs
The production of 100-200 balloons, balloons for the store Valentine's Day atmosphere and shopping gifts (stores to arrange their own).
Cost: RMB/set. Valentine's Day, for the store backlog of goods sorted out and categorized, set up a special area, this part of the product can take advantage of the momentum of this activity, capital sales, so that sellers feel really affordable. "Valentine's Day" is a special holiday, is a lover to give gifts to the festival, so commodity promotions should be "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
2022 shopping mall Valentine's Day activity planning program 4First, the theme of the event:
Love in 2.14 fascinated by the beauty of the city
Second, the time of the event:
February 12, 20xx - 20xx February 14
Main activities: Clothing: 120/100/80/60/40 off for 214
Cosmetics: 60/40 off for 214
Couple's watches: 10% off for the whole site
Thousand foot gold: 30 RMB off per gram
Secondary activities:
The actual payment of 520 RMB during the activity period can participate in the "Romantic Lucky Draw"[50% winning rate]
The prizes are set as follows:
Prize Name
Roses
Chocolate
Red Wine
Number of Prizes
The prize of "A Lifetime of Yours" will be given to you at the end of the activity period. >
One Life
1 rose
1 box
1 bottle
300 copies
One Life
1 rose
1 bottle
1 box
1 bottle
60 copies
Love is yours and mine
Love is yours and mine
1 box
1 bottle
60 copies
Love is yours and mine
Love is yours and mine
Love is yours and mine
Love is yours and mine
Love is yours and mine
Love is yours and mine
9 pcs
1 box
1 bottle
30 copies
Fourth, sales estimates:
Target 3 days cumulative total of 1,200,000, the average daily consumer traffic target of 800 people
Fifth, promotional publicity
1. two outdoor electronic screens in the mall
2. the mall's internal activity panels
3. in-store radio
4. the activities of the counter POP and counter stickers
5. FM98.7 radio
6. outdoor truss ads in the main entrance
Six, the atmosphere of the layout
1.
1. "Love" balloon arch at the main entrance
2. heart-shaped shape at the main entrance with the activity of the gift packet header;
3. purple rose rose petals in the center of the escalator, with rose heart-shaped shape;
4. main corridor of the lintel of the counters tied balloons
5. Each counter on 2.12 to prepare their own 11 roses bouquet
2022 shopping mall Valentine's Day activity planning program 5Organizer:
XXX Restaurant
Co-organizer:
This Valentine's Day, Zuni Language Tea with male and female guests*** with the appointment
Love begins here: ....
Origin:
There are more and more young people in the city who are looking for true love, but they are not alone. They are embarrassed by the traditional matchmaking, and it is difficult to analyze the standard and authenticity of online dating, so they would rather be single forever.
Purpose of the event:
1, culture: let the city's outstanding singles, through this event, show their true selves, open their hearts, harvesting friendship, and meet true love.
2, business:
① through this event, to improve the Zun Pin language tea restaurant in the surrounding market brand appeal of the same industry;
② to improve the average daily turnover of Zun Pin language tea restaurant.
Activity theme: XX, meet true love.
Activity time: XX.2.14 (before and after three days)
Audience:
1, Zun Pin language tea members;
2, the members of the cooperative business;
Activity Methods and Fees:
1, integrated The company's various departments of customer resources, unified in the form of SMS to guests to release the event information;
2, through print ads, banners, led displays, etc. to the recent patronage of the guests to release the event information, content, and methods of the event;
3, carefully arranged the event venues, and strive to create a romantic, beautiful holiday atmosphere;
4, set up a welcome desk in front of the restaurant, participants in the event in the welcome desk
4, set up a welcome desk in front of the restaurant, participate in activities in the welcome desk to buy Valentine's Day activity card, men's activity card: 150 yuan / Zhang, women's activity card: 80 yuan / Zhang;
5, where in Valentine's Day visit to the Zun Pin language tea restaurant female guests, can be received in the signing desk rose;
6, the restaurant opens the table with the station to give the chocolate two.
Activities:
1, the first wave of love shock: "looking for the goddess in your heart"
① activity slogan: love happens around you;
② the company's own design of dating card, male (green), female (pink) )
Dating card content: name (nickname), age, hobbies, work, the requirements of ta;
③ guests after the opening of the station, with the Valentine's Day activity card with the station to give a snack, and attached to the dating card, so that guests fill in their own;
④ guests can be observed, and then entrusted to the waiter will be given to the dating card to the preferred ta
⑤ if both sides of the The first time I saw the card, I saw the card, and then I saw the card, and then I saw the card, and then I saw the card, and then I saw the card.
⑤ If both parties are interested, they can communicate with each other through the waiter and start dating.
⑥ For the business atmosphere of the hall during the activity, the company can consider arranging a live host to enhance the atmosphere.
The main job of the host is to explain the content of the event and encourage guests to participate.
2, the second wave of love shock: "show yourself, hot mm convening order"
By the activities of the organizers of the evening's female guests to observe, such as the discovery of a youthful and beautiful girls, you can invite her to the stage at a specific time to do a simple performance (hosts, the performance of the time to be arranged separately), the end of the show can be received! The company presented a steak coupon, with the steak coupon can be exchanged for a free steak within 70 yuan;
3, the third wave of the love shock: "true confession"
Where the night of Valentine's Day patronage Zun Pin language tea Western-style couples, the company can provide them with the opportunity to walk on the stage, loud expression of love, and can be given a champagne (host, performance time to be arranged). Get a complimentary champagne (special day special confession, how can not move ta)
4, love shock fourth wave: "romantic passion"
During the activity period, where the consumption of 300 yuan, can be obtained on February 14, 0:00 minutes on-site raffle ticket, and so on.
With the raffle ticket on-site lottery.
First Prize: 1 99 exquisite rose bouquet and a bottle of champagne
Second Prize: 3 large plush toys
Third Prize: 10 chocolate box
Scene Layout:
The entrance:
1, the door of the two sides, the billboards two. Note the event information;
(XX Valentine's Day activities all strategy: Zun Pin language tea invites you and ta together to participate in the Zun Pin dating Valentine's Day party, and loudly say your love, so that everyone can witness your love, and together with your sweet love, the scene soaring dance, pass the love.)
2, the door glass, paste the heart and rose pattern
3, enter the door above the fishpond, pink balloon embellishment
Valentine's Day activity planning: grooming team touch
Activity Theme: grooming team touch
Activity Time: 8/17 15:00-17:00
Activity Venue: the main entrance on the first floor. Stage registration phone: XXXXXXXXXX
Activities
Do you want to spend a romantic Valentine's Day together? Do you want to spend a special Valentine's Day? Come and check it out! We are here to help you fulfill your wish, as long as you think you and your lover are the best couple, come and sign up! There are many levels to test you! The test is divided into three parts: one, love song duet (please bring your own accompaniment); two, heart to heart; three, love confession; quota is limited, limited to 10, where we will have a generous award waiting for you Oh!
Award Settings:
X X gifts worth XXX yuan
X gifts worth XXX yuan
X gifts worth XXX yuan
X gifts worth XXX yuan
Participation Prize X gifts worth XX yuan
Valentine's Day once a year, the shopping malls must be closely related to the promotion of the Valentine's Day, the Valentine's Day, the Valentine's Day, the Valentine's Day, the Valentine's Day, the Valentine's Day and the Valentine's Day. The mall's promotional activities must be closely linked to the word "lover" to create a romantic atmosphere, in addition to Valentine's Day promotional activities to strive to achieve novelty, chic, distinctive, promotional activities to have a stimulating force, can stimulate the target object, give people a kind of have to participate in the desire, so as to promote sales. Valentine's Day is coming soon, now you find the right promotion?
2022 shopping mall Valentine's Day activity planning program 6First, the main body of the event
Tanabata Valentine's Day, the Chinese own Valentine's Day
Second, the time of the event
20xx year xx month xx - xx month xx
< strong> Third, the activities
Activity 1: my lover - I'm in charge
Romantic Tanabata, the deep love, wearing the entire class 40% off, boutique leather shoes, travel shoes 20% off, wool sweater 50% off, Tanabata hot, sweet delivery, dress up your her (him). (Except for the express, special-priced goods.)
All customers born on July 7, with ID card can get a free Valentine's Day rose.
Customers who purchase more than 77 yuan are given a sweet Valentine's card, a rose.
Order flowers, flower delivery service.
During the event, the flower counter will accept customers to order and send flowers (limited to urban areas), on behalf of you to convey the fire of love.
During the event, all customers who need gift-wrapping can go to the main service desk on the first floor for free wrapping with their purchase tickets.
Activity 2: Tanabata, romantic gift - chocolate
During the event, wearing goods on the day of the cumulative total of 177 yuan (supermarkets do not discount a single ticket full of 77 yuan) to send a box of exquisite chocolate or a rose. (With the shopping ticket, go to the 1f general service desk to get.)
Activity 3: Tanabata love, tokens send deep love
1, jewelry: foot gold xx yuan / gram, platinum pt950: 385 yuan / gram. Silver 75% off, jade counter 50% off,
Hong Kong good luck diamonds 50% off, the old Fengxiang brand gold 208 yuan / gram, 20% off diamonds.
2, watch category:
Activities during the high-grade watches 15% off the entire site, and a gift of the Grohe series of women's watches a (worth xx yuan).
Cartoon watches, head jewelry 30% off.
3, cosmetics: Olay, Maybelline, 10% off the entire site (except for specials). xx sunscreen series 15% off the entire site, the gel white series 20% off the entire site, Feixi, Dr. Lee, Goss 9% off the entire site of the hot sale.
4, the start of the school run, affectionate students chapter ......
The start of the new school year run, the new century for the students carefully prepared: bags 20% off the whole class, sporting goods class, living supplies discounts ......
5, Happy Tanabata Valentine's Day, supermarkets and other stores.
6, down jacket anti-seasonal sale (4f down jacket outlet)
Fourth floor down jacket outlet thousands of down jacket anti-seasonal sales, freezing hot 88 yuan! The first time I saw this, it was a very good time for me to go to the store.
Fourth, advertising
1. Rainbow Gate: romantic Tanabata Festival, sweet giveaway, x month x day - x day
2. 16 open color pages: 10,000
3. TV station publicity
4. Meteorological Bureau publicity
5. > 6. Event signboards in stores
7. Event atmosphere decoration