Brief introduction of health communication content

Health Communication: Body and Mind Blending is divided into three parts: The first part introduces the development and evolution of health communication, the basic theory, research paradigm and research field division of health communication; The second part deals with the multiple emphasis thresholds of health communication, and discusses some important issues in research and practice from different levels such as interpersonal communication, public communication and mass communication. On this basis, the healthy communication of public health emergencies and the ethical norms of healthy communication are discussed in a special chapter. The third part focuses on the communication practice in the health field, observing the health communication field from the perspective of healthy social marketing and new media communication, and focusing on several prominent health communication problems in China society, such as rural community health communication, migrant workers health communication, AIDS prevention and control, etc.