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Research background
With the development of economy and the improvement of living standards, the new economic development concept has collided with the traditional economic concept, and it was mentioned in the recent Central Economic Work Conference that we should pay attention to the new economic thought with the new development concept. In the new era, China's economic development is no longer blindly pursuing high-speed economic growth, but entering a high-quality development stage. Generally speaking, this is to meet the people's growing development needs. High-quality development is a complex system engineering, which cannot be represented by one index. Consumption has always been an important indicator of the steady growth of the national economy. So how to create high-quality and correct consumption behavior is very necessary. As the capital of Fujian and a relatively developed city in Fujian, Fuzhou represents the economic situation of Fujian. Therefore, in order to study the way out of Fuzhou's steady economic progress in the new era economic market environment, promote the growth of residents' consumption and promote the healthy development of the economy. Based on the analysis of Fuzhou residents' consumption behavior and its influencing factors, this paper discusses the reasons that affect Fuzhou residents' consumption behavior, and puts forward relevant policy suggestions to realize the long-term development of Fuzhou economy. And give some reference materials to other coastal areas.