Compound protein drinks have appeared since 1980s. With consumers paying more and more attention to healthy consumption, compound protein drinks have developed rapidly-including almond milk, soybean milk, peanut milk and so on.
The development of compound protein beverage is not smooth.
In recent years, plant dairy products are on the rise, and soybean milk, coconut milk, walnut milk, peanut milk, oat milk and other plant milk categories are becoming more and more abundant. Moreover, for the pursuit of health and environmental protection, plant dairy products are also recognized by consumers.
However, although plant milk has many benefits, it also causes some problems, such as the taste and taste of plant milk and its nutritional value. After all, many consumers value taste and nutrition most when choosing dairy products, which is also an important factor affecting the development of vegetable milk market.
On the other hand, animal milk has always been the mainstream of consumption, which can better meet the needs of consumers in terms of nutritional value. And for most non-vegetarians, animal milk will not be completely abandoned.
However, at present, the market development of compound protein beverage in the "middle position" seems to be not very good. When it comes to compound protein drinks, it is probably the most easy to think of silver heron peanut milk. This product was once a smash hit, but now it has lost its original scenery.
Li Ziyuan, which mainly produces milk-containing beverages, has also set foot in the composite protein beverage market, such as walnut, peanut milk, medlar and jujube milk, but the progress in the composite protein beverage market is not smooth. In the first half of 2020, the business income was less than 2 million yuan, and the business income in 20 19 decreased 15% year-on-year.