What does JD.COM operation mainly do?

JD。 COM store operation is a long-standing problem. Every day, thousands of online merchants die in the fierce competition, many of which are not due to lack of material and financial resources, but because of operational failure. Many complicated and difficult problems need to be solved. Let me tell you about these complicated jobs.

First, analyze and forecast the existing market by using the results of market research; The second is the planning of operation means; Third, formulate marketing, products, promotion, image and other planning programs; Fourthly, the formulation and implementation of advertising strategy; Fifth, data monitoring and mining; Sixth, the management of advertising, the evaluation of advertising effect, and the analysis of the whole store data; Seventh, the public relations of categories and the competition for resources; Eight, the card construction and promotion; 9. Various optimization schemes conducive to development; X. Copywriting and various graphic designs; XI。 Brand maintenance; 12. Improve customer stickiness, manage old customers and cultivate new customers; XIII. After-sales and orders; Fourteen, sns, off-site drainage; Fifteen, timely feedback the dynamics of other businesses under the category;

These tasks include not only daily work, but also planning and decision-making work. Therefore, operating a store requires not only strong personal ability, but also the distribution of tasks and responsibilities, as well as the cooperation and docking of various departments. Therefore, it is recommended to have a team to do the operation or outsource it to an experienced operation company.