With the implementation of the rural land transfer policy, Chinese herbal medicine cultivation has become a common practice in the north and south of the Yangtze River. The local government tried its best to promote the cultivation of Chinese medicinal materials, but failed to carry out scientific cultivation in strict accordance with the planning of authentic Chinese medicinal materials. At the same time, the lack of technical support for the cultivation of authentic medicinal materials, the lack of source supervision, and the lack of supervision over the whole process of soil testing and field operation have led to variety variation, and the nature and content level of original medicinal materials are quite different.
2. The price fluctuation of traditional Chinese medicine has intensified, and the procurement cost of enterprises has increased.
Due to the lack of supervision over the cultivation of medicinal materials, the quality of the original medicinal materials is mixed, and there is a lack of raw materials that fully meet the requirements of the Pharmacopoeia. At the same time, the regulatory authorities have strengthened the supervision of downstream industrial enterprises of traditional Chinese medicine, such as Chinese herbal pieces and proprietary Chinese medicines, and various market sampling and flight inspections have increased the operating pressure of enterprises.
3. There are many formats of Chinese medicine products, but the homogenization phenomenon is serious.
At present, the formats of traditional Chinese medicine products include: traditional Chinese medicine pieces, various honeyed pills, watered pills, granules, syrups, ointments, granules, powders, decoction and preparations, as well as professional medicines such as traditional Chinese medicine tablets, injections, capsules and oral liquids made by modern pharmaceutical preparation technology. The development momentum of Chinese patent medicine is insufficient, the product homogeneity of each production enterprise is obvious, and the industry competition is fierce.
4. The Chinese medicine industry has a low degree of automation and outdated production equipment.
Production technology of traditional Chinese medicine tablets, injections, capsules, oral liquids, granules, powders, etc. Made of modern pharmaceutical preparation technology, it basically reaches the technical level of chemical drug production and can realize automation and industrialization to a great extent. However, the production and processing of Chinese herbal pieces, granules, pills and ointments are affected by the requirements of tablet type, and the material fluidity is poor, so the processing technology of Japanese medicinal materials in the 1980s is still used.
5. The development of new products of traditional Chinese medicine is slow, and the power of industrial extension is insufficient.
In recent years, with the standardization and rectification of the advertising market of Chinese medicine health care products, the marketing environment of Chinese medicine health care industry has undergone tremendous changes. The relevant functional departments of the state have strengthened the examination of advertisements for traditional Chinese medicine health care products and intensified the examination and crackdown on illegal advertisements. The voice of public opinion denouncing illegal advertisements has constantly brought a strong impact on the already dangerous Chinese medicine health care products market.
Policy Suggestions on Accelerating the Development of Chinese Medicine Industry
Establish a standardized medicinal planting base and build a traceability system for the whole process of traditional Chinese medicine. Traditional Chinese medicine industry is facing unprecedented development opportunities. It is necessary to make overall planning, strengthen the supervision of source and process, put forward the guiding plan for industrial development and take supervision measures to realize industrial upgrading in stages, and finally realize the green, automated and information-based production of Chinese medicine industry.
The planting area of Chinese herbal medicines is very important. It is suggested that the relevant national functional departments should make overall planning for authentic production areas, form a digital management system by using "Internet plus Chinese herbal medicine base", realize differentiated planting, ensure authentic medicinal materials, avoid variety variation, realize traceability of medicinal materials planting and field operation, ensure raw material quality, solve people's livelihood problems, and realize the sustainable development of Chinese herbal medicine industry.