The file audit was completed in June 5438+February last year, and the audit of New Wright Factory by New Zealand Ministry of Primary Industries will begin in the week of February 20th. A2 Milk predicts that, despite the challenges, driven by the sales growth of China-labeled infant formula, Australian and New Zealand liquid milk and American liquid milk, its revenue in fiscal year 2023 will achieve double-digit low growth, and EBITDA will increase.
In the distribution channel from a2, a number of market dynamics (trends) continue to support the growth of a2 milk company, including the continuous development of infant formula milk powder market to the high end, the category growth of A2 protein dairy products and the promotion of brand concentration.
Since a2, brand health, brand awareness, trial rate, loyalty and other indicators have continued to rise to new heights, while its inventory health and product freshness are in the forefront of the industry.
Among them, the data of market research institutions cited in the financial report show that although the retail sales of infant formula powder in this channel decreased by 9.8%, the share of a2 milk (note: 65438+February in 2022) rose to 3.2%, an increase of 0.7 percentage points over the same period in 2026 1, making a2 a maternal and infant store channel in the past 12.
From a2 to the early stage, the share of maternal and child stores in low-tier cities grew fastest, from 202 1 1.9% to 2.5% in 2022, an increase of 32%. At the same time, the share of the brand in maternal and infant stores in high-speed cities has also increased steadily, from 6.3% in 202 1 to 7.4% in 2022, with an increase of 17%.