Big health beverage refers to the beverage products with health as the theme, emphasizing its nutritional value and health care efficacy. Its market capacity is the scale of the market, which is expanding with the improvement of people's health awareness and the change of eating habits. According to the data of "Healthy China 2030 Planning Outline", the market capacity of big healthy beverages in China has increased from about 2 1 billion yuan in 2065+05 to about 39 billion yuan in 2020, with a compound annual growth rate of 13.2%.
With the improvement of people's health awareness, more and more people begin to pay attention to their own diet health, and the demand for big healthy drinks is increasing. Especially for young people and female consumers, the demand for such products is stronger. New products, including functional drinks, fruit and vegetable juices and vegetable protein drinks, are constantly emerging, further expanding the market capacity.