Local governments have successively issued decisions to delay the resumption of work and start school, and implemented corresponding policies to prevent the epidemic from spreading further. People also have to choose the most effective epidemic prevention method and stay at home.
In the automobile industry, the biggest impact is undoubtedly a group of new forces that have been plagued by financial problems.
However, it is worth noting that, as the youngest car companies in China auto market, these new car-making forces actively fought against the epidemic after the outbreak and joined the team to help out.
New car-making forces including Weilai, Tucki, Weimar, Ideality and Nezha have donated money and materials to Hubei, the hardest hit area, and even formulated relevant policies to ensure that users can buy cars with peace of mind. ...
Weimar automobile
The accumulated value of donations and materials exceeds 6 million yuan.
Provide 100 Weimar EX5 as "epidemic prevention emergency support vehicle"
65438+1On October 29th, Weimar Automobile donated 4 million yuan of materials to Huanggang City, Hubei Province, where the epidemic situation was serious. A few days ago, medical supplies, epidemic prevention vehicles and other scarce materials have arrived in Huanggang.
On February 6th, Weimar EX5s, a smart travel brand owned by Weimar Automobile, also had 100 vehicles as "epidemic prevention emergency support vehicles" for the unified dispatch and use of Hainan Provincial Government.
On February 13, Weimar Automobile donated medical supplies such as masks and epidemic prevention vehicles worth more than 2 million yuan for the unified dispatch and use of Wenzhou COVID-19 Epidemic Prevention and Control Team.
At the same time, Weimar Automobile is also actively preparing for production and fully preparing for the resumption of production and work when the epidemic situation is lifted.
In response to the user's demand for car purchase, Weimar Automobile has launched "contactless marketing".
First of all, in order to meet users' demand for car viewing, Ma Wei Jishi launched the "cloud car viewing" function-users can get a 360-degree understanding of Weimar EX5 and EX6 after entering the panoramic car viewing page through platforms such as Weimar official website or car home. Detailed design of PLUS model.
Secondly, starting from February 4th, Weimar's official Tik Tok account, namely Weimar User Center in each city, will bring nearly 100 live broadcasts, allowing users to vividly and intuitively understand Weimar's ingenious detail design and unique intelligent experience under the interesting and informative introduction of the anchor.
In addition, Weimar launched super test drive activities according to the special environment under the epidemic situation, including door-to-door test drive and deep test drive. Door-to-door time means that after the user makes an appointment for a test drive, the staff will deliver the car to the door and give it to the user for a test drive for half an hour or 10 km, so as to facilitate the user to commute or meet other car needs. Deep test drive means users can make an appointment for a 48-hour test drive. During this time, users can fully understand Weimar products by themselves.
XPENG Motors
Donations and materials worth more than 3 million yuan, design free charging outlets in Wuhan.
At present, Xpeng has donated 3 million yuan of medical materials, vehicles and services to medical institutions in Wuhan and other places to support the frontline epidemic prevention work.
Implementing the aid goal with higher efficiency: Xpeng Motors donated 1 10,000 yuan in cash to Wuhan Charity Federation, which will be used exclusively for key medical institutions in Wuhan, and professionals will use the controlled funds for the most needed medical institutions.
Send legal and compliant materials to the place where they are most needed: coordinate multiple regulatory channels at home and abroad. Xpeng Motors purchased 500,000 yuan worth of medical protective equipment such as masks and protective gloves, and transported them to key medical institutions in Hubei and Guangdong where medical materials are most scarce.
Providing worry-free travel for medical staff: According to the plan, Xpeng will also donate Tucki G3 with a value of 6.5438+0.5 million yuan for medical staff to use during the epidemic.
At the same time, during the period of motor vehicle ban management in Wuhan, Xpeng Motors Wuhan Super Charging Station will operate as usual, providing free charging service for new energy vehicles in hospitals, government departments and other institutions (Xpeng Motors App scanning code is required for charging).
In addition, Xpeng Automobile also provides 24-hour customer service consultation, road rescue, technical problem solving of charging piles, online fault solving of remote technical agents and other services for national car owners, thus escorting Pengyou's car use and travel.
During the epidemic period, the policy of delayed repayment was introduced, which was mainly aimed at medical system personnel who could not repay in time or in full due to the epidemic, epidemic-related patients and G3 car owners who delayed repayment due to the epidemic in Tucki. This policy can provide repayment guarantee services such as delayed repayment, penalty interest reduction and credit protection according to the actual situation of car owners.
Nezha automobile
Donated 6,543,800 yuan.
Nezha Auto donated 1 10,000 yuan to Hubei Charity Federation. The donated funds will be mainly used to purchase medical care, medicine and living materials urgently needed for epidemic prevention and control in Wuhan and other areas with serious epidemic situation in Hubei Province; Support the construction of temporary hospitals in epidemic areas; It also provides services such as physical and mental health protection and child care for frontline medical staff and medical volunteers involved in the rescue.
In order to maintain business vitality and help dealers tide over the difficulties, Nezha Automobile timely adjusted its marketing strategies and actions, and provided dealers with a number of special care measures in marketing and capital, including online delivery and offline sales.
On the one hand, the digital exhibition hall and online promotion platform are comprehensively laid out, and online 360-degree shop viewing, information display of on-sale/pre-sale models, online consultation, scheduled test drive, and information display of various dealers' stores are provided. It helps dealers to obtain effective clues in all directions and provides clue empowerment;
On the other hand, the focus is on online vertical media, and the regular city partner Lianguang Fund supports the adjustment from offline to online to ensure accurate customer acquisition.
At the same time, we launched a series of activities: Zhou Jiang, the chief marketing officer of He Zhong Company, said that at the critical moment of the epidemic, we adhered to the principle of reducing the number of customers' visits to the store and increasing the active door-to-door service, assisted dealers in providing customized services for users, and quickly launched the "7-day blind purchase without reason" series of activities. Users can enjoy the right of "no reason to return the car for 7 days" only by online car viewing and car purchase negotiation, and finally realize 5 minutes online car viewing, 2 hours door-to-door delivery and zero-risk car return, providing users with convenient car purchase service without leaving home.
nextev
Donate 300,000 medical supplies
Raise 500 special funds to fight the epidemic.
On the basis of donating 300,000 yuan worth of medical materials to Wuhan in the early stage, Weilai Automobile raised 5 million yuan of special funds to fight the epidemic.
The purpose of this special fund is divided into two aspects: on the one hand, it provides 3 million yuan to set up a special fund for anti-pneumonia user care, which will be used for car owners' care during the novel coronavirus epidemic; On the other hand, it provided 2 million to set up Weilai users' anti-pneumonia public welfare fund and donated it to Weilai Cheyouhui's public welfare action.
At the same time, a number of user services were launched during the epidemic.
Li Auto
Donated 6,543,800 yuan.
Li officially announced that he would donate 2 million yuan through Hubei Charity Federation to support the prevention and control of novel coronavirus in Wuhan and other areas. At the same time, Li said that he would pay close attention to the development of the epidemic and fully support the prevention and control work. He hoped that we would join hands and win the war without smoke at an early date.
The conclusion of the car incident
The nationwide pneumonia epidemic undoubtedly brought China's automobile industry to a standstill. After surviving the winter of 20 19, the new forces of building cars suffered a lot. It is not easy to lend a helping hand at such a difficult time. Like these new forces to build cars!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.