1, perceptual factors:
As the subject of perception, the perceiver plays an important role in the process of social perception, which directly affects the process of social perception. The existing experience of the perceiver, the value judgment of others and personal feelings are the key factors. In addition, even for the same perceptual object, different people often have different perceptions. The individual difference of this perception depends more on the difference of people's subjective state.
2. Perceived object factors:
In the process of perception, the internal factors of the perceived object itself will also have an impact on perception. Perceptual objects with many advantages tend to make positive and positive judgments. The popularity of perceptual objects also directly affects the social cognition of perceptual objects. The complexity of perceived objects also affects people's social perception. The characteristics of perceived objects are also important factors affecting perception.
3. Perceptual effect:
Due to the constraints of various subjective and objective conditions, people may have various prejudices when reflecting objective reality, especially when knowing people, thus affecting the accuracy of perception. Therefore, these prejudices in the process of perception are also a factor affecting social perception. There are four kinds: first cause effect and recency effect, fixation effect, rigidity effect and halo effect.