Where does the "running chicken" come from?

As the first self-operated fresh food e-commerce company in China, JD.COM Fresh Food has set up a separate business department for less than two years, but it has never stopped on the road of precise poverty alleviation. It can even be said that JD.COM Fresh Food is born with poverty alleviation genes.

"Running Chicken" is a fresh star product for poverty alleviation in JD.COM. At the beginning of 20 16, JD.COM Group cooperated with Wuyi County, Hengshui City, Hebei Province, a national poverty-stricken county, to carry out the precise poverty alleviation project "Running Chicken". Every poor household participating in the "Chicken Running" project will receive a subsidy of 3,000 yuan, and JD.COM Fresh will also provide poor households with uniformly cultivated Taihang Chai chicken seedlings, and provide technical training and guidance throughout the process.

Taking "Running Chicken" as a sample, JD. The fresh poverty alleviation ideas and actions have also been recognized by many institutions and organizations. On June 9, this year 10, Liu won the National Poverty Alleviation Award at the National Poverty Alleviation Day Advanced Deeds Report on June 20 17. At the 20 17 corporate social responsibility honor ceremony hosted by New Weekly in August, "Running Chicken" also won the "Precision Poverty Alleviation" award.