Sub-health phenomenon is widespread, and consumers' health awareness is awakened.
According to the statistics of the World Health Organization, at present, only 15% people in China are in a healthy state, and the proportion of sub-healthy people has reached 70%. The functional needs of sub-healthy people are exactly what functional foods can provide. Functional food can not only meet the food needs of sub-health people with low calorie, low fat and low sugar, but also provide adequate daily calorie consumption for sub-health people.
Statistics from the National Bureau of Statistics show that in 20 18, the per capita consumption expenditure of residents was 19853 yuan, up by 8.36% year-on-year; The proportion of per capita medical and health expenditure has been increasing, from 6.9% in 20 13 to 8.5% in 20 18.
The 20 16 version of Dietary Guidelines for China Residents issued by the National Health and Family Planning Commission puts forward that the food is diversified, with cereals as the main food. A balanced diet, healthy weight, less salt and oil, and control of sugar and alcohol are new foods. Consumers' demand for healthy food has brought new business opportunities to food producers and distributors.
Is low GI food a new demand for development?
At present, China has entered an all-round aging society, and public health problems have risen from family problems to social problems. The westernization of diet, bad eating habits, unbalanced nutrition, work pressure, environmental pollution and the increasing shortage of dietary fiber intake have increased the number of people with three high, metabolic diseases and lifestyle diseases in China, and showed a trend of youthfulness.
According to the "Report on Health Care Forecast in 2020" issued by Deloitte Consulting, by 2020, the population with hypertension in China will reach 1 .6-1.70 billion, the population with hyperlipidemia will reach more than1billion, the number of diabetic patients will reach 92.4 million, and the total number of "three highs" in China will exceed 300 million. China residents will face health problems.
This situation not only brings pain to individual consumers, but also increases the burden on government medical expenditure. Taking consumer demand as the breakthrough point, domestic low-GI food will become the focus of the development of healthy products, and the huge demand and consumer groups will continue to promote the transformation of ordinary food into functionality.
The functional food industry has great development potential.
Because the development history of dietary supplements in China is still short, residents' awareness and habits of using dietary supplements have not been fully established. Judging from the per capita consumption amount, the per capita consumption amount of functional foods in China is relatively low, which is 1/8- 1/6 of that of developed countries or regions. In 20 18, the per capita consumption of functional foods in China was 1 17 yuan, while the per capita consumption in China, Hongkong, Japan and the United States reached 767 yuan, 662 yuan and 924 yuan respectively.
The penetration rate of functional food in the United States exceeds 50%, and 60% of functional food consumers belong to sticky users; Japan's penetration rate is around 40%. China's permeability is only about 20%, of which sticky users only account for 10%. The popularization rate of functional food in China is close to that of the United States in 1970s. With the aging of our population and the cultivation and promotion of consumers' nutrition awareness, the popularization rate of functional foods in the future has great room for improvement.
The development of functional food industry is related to the health of the whole people, and the concept of healthy economy is gradually developed. Healthy economy is a new perspective, new demand, new development model and new economic form, a new generalization and new proposition of safe economy, green economy, low-carbon economy, nutritious economy, harmonious economy and sustainable economy, and a general trend of economic and social development.
2065438+0610/On October 25th, the Central Committee and the State Council issued and implemented the "Healthy China 2030" Planning Outline, which promoted "Healthy China" to a national strategy. The "Outline" proposes that:
◆ Formulate and implement the national nutrition plan, carry out in-depth evaluation and research on the nutritional function of food (agricultural products and food), fully popularize dietary nutrition knowledge, issue dietary guidelines suitable for different groups of people, guide residents to form scientific eating habits, and promote the construction of healthy eating culture. By 2030, residents' nutritional knowledge literacy will be significantly improved, the incidence of malnutrition will be significantly reduced, the national average daily salt intake will be reduced by 20%, and the growth rate of overweight and obese people will be significantly slowed down.
◆ Actively promote the integrated development of health and pension, tourism, Internet, fitness and leisure, food, etc., and give birth to new health industries, new formats and new models. Develop Internet-based health services, encourage the development of health services such as physical examination and consultation, promote the development of personalized health management services, cultivate a number of distinctive health management services, and explore the development of wearable devices, smart health electronic products and health care mobile application services. The total scale of health industry will reach 8 trillion in 2020 and 16 trillion in 2030.
Health industry is a new industry with huge market potential, including medical products, health products, nutritious food, medical equipment, health care equipment, leisure and fitness, health management, health consultation and many other fields closely related to human health. Judging from the proportion of health industry in GDP, China currently accounts for only about 5.3%, the developed countries such as the United States have already accounted for 17.8%, and the proportion of China has not reached one third of that of the United States. With "Healthy China" rising to the national strategy, the health industry will become the pillar industry of the national economy. As an important part of the health industry, the functional food industry will also enjoy the policy dividend of the development of the health industry, and there is a broad space for future development.