The "national tide" consumption is moving from people's livelihood to health, and the "national tide" in the field of medical health is favored, which is a major feature of "security" in the "five senses" consumption experience. According to the report, judging from the category trend of consumers choosing China brands and international brands, the categories with relatively high brand turnover in China in 2020 are mainly consumer goods related to people's livelihood, such as milk and dairy products, rice flour, grain and oil, eggs and so on. Judging from the growth rate of the proportion, the proportion of "national tide" in nursing protective gear, health care equipment, body care, nutrients and other categories has increased, and healthy consumption has attracted more and more attention. At the same time, in the field of mother and baby, the proportion of "national trends" such as feeding products and baby carriages has also greatly increased, which shows that consumers' awareness and trust in China brand is increasing day by day. China brand's products and services tailored for China consumers have strengthened the sense of belonging of consumers' five senses experience. By studying the brands with outstanding growth performance in 2020, the report comprehensively analyzes the growth path of core emerging brands, aiming to show the new trends and changes in the consumer market. The report shows that the medical and health market will become a new battlefield for "emerging brands 100" in 2020. At the same time, from the brand point of view, the "Top 100 Emerging Brands" have also invested more new products in the first-and second-tier markets, and the growth rate of product categories is much higher than that in the low-end market. According to the report, these emerging China brands already have strong market competitiveness, and they can strengthen investment in the sinking market in the future to further stimulate consumption. From the age point of view, the older "silver-haired" group will be more inclined to buy China brand goods, while the post-95 group has more shopping preferences than the post-85 group, which shows that the "national tide" is increasingly favored by young people. In 2020, the first-time buyers of "Guo Chao" prefer computer office products, with a higher proportion of young people. The report shows that in 2020, the proportion of "national tide" in the first purchase of new users increased by 4.6% compared with 20 19. From the age distribution of new users, the proportion of young people aged 16-25 is the highest, and the proportion of people over 56 is the largest. /kloc-after 0/995, young people and "silver-haired people" made great efforts to make domestic products, and the value of domestic products was fully recognized, which fully reflected the "sense of value" of the "five senses" experience.