What's the difference between Dongdian, Fenxiang, Yunxiao and Dongdong?

The word social e-commerce may be familiar to everyone. If you want to be a social e-commerce, which platform would you choose? When choosing a platform, many friends will find that there are many platforms under the thriller, such as TEPCO, Fenxiang, Yunxiao Electric, and Dongdong just launched. I feel that the patterns are similar, so what is the difference between JD? COM's Dongdian, Fenxiang, Yunxiao, Dongdong?

According to Bian Xiao from Deep Space, Sharing is a social e-commerce platform in JD.COM. COM, TEPCO is the platform launched by JD.COM Retail Division, and Yunxiaodian is the platform launched by JD.COM 3C Division. Here comes Dongdong, a social e-commerce platform launched by JD.COM Great Health. More differences can be seen from the following:

① Analysis from the operational background.

Dongdian and Yundian are officially released in JD.COM. Fenxiang and Dongdonglai are third-party partners, but Fenxiang is controlled by JD.COM10%, so many people say that TEPCO is JD.COM. COM's own son, Fenxiang, is his adopted son.

② Analysis from the operation mode

Yunxiaodian is a social e-commerce tool developed by jingdong cloud, which mainly provides technical services for social e-commerce in JD.COM. There is almost no difference between Dongdian Store and Fenxiang Store, and they are all products of the whole JD.COM shopping mall. Dongdong came, mainly JD.COM health products.

③ From the perspective of promotion opportunities.

When Yunxiao Temple was first established, it was actually the separation of townships. It was established at the end of 20 18, but it was actually an eastward power transfer, which was established on 20 19 and 10, and finally the eastward power transfer was established in February 2020.

④ From the analysis of commission system

Yunxiaodian and Dongdiaodian have the highest overall commission, but Yunxiaodian is a first-class commission system, while Dongdiaodian is a direct push+indirect push+team income. Fenxiang, like Dongdonglai, is a third-party platform, and the overall commission is less than that of Dongdian 10%, so I won't talk about the details of the system.

⑤ Analysis from popularity.

As can be seen from the WeChat index, at present, the people who participate in fragrance fluttering are the most, followed by TEPCO and Yundian. Dongdong has just been launched, so the WeChat index has not been included yet.

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