The company is a comprehensive joint-stock enterprise focusing on jujube research and development, seedling cultivation, demonstration planting, storage and preservation, and brand marketing.
The company has a registered capital of 70 million yuan, total assets of 9,465,438+300,000 yuan, 220 employees and more than 0/0000 factories, forming a production capacity of 8,000 tons of fresh (dried) dates.
An operation system with Ruoqiang as the production center and Urumqi as the marketing and administrative center has been initially established.
The series of products produced by the company, such as "national jujube Loulan", "Loulan jujube" and "Loulan angel", have gradually become the model of dried fruit food in Xinjiang and the representative of high-quality life. The company's core product "Loulan Jujube" can be called Jujube, which has won unanimous praise from domestic and foreign merchants and consumers with its unique quality at Urumqi Fair, Kunming Fair and Agricultural Fair, and won numerous awards.
Since its establishment, the company has continuously optimized the industrial chain structure and enhanced the core competitiveness of enterprises.
At present, the company has built an ecological planting base of 10,000 mu and a dried fruit production center in Ruoqiang County. Relying on the jujube resources with the advantage of "Ruoqiang, the best jujube base in China", the newly-built "Loulan Jujube Industrial Park" project was launched in June of 20 1 1 year. After being completed and put into production, the annual production capacity can reach 50,000 tons, and it will become one of the largest jujube enterprises in Xinjiang and even the whole country.
Over the years, the company took "Loulan Jujube" as the brand, vigorously promoted brand promotion and national marketing network construction, and the company continued to glow with vitality, creating good economic and social benefits, and was successively rated as "leading agricultural industrialization enterprise in autonomous region" and "advanced poverty alleviation enterprise in autonomous region".
With the introduction of strategic investors to complete the shareholding system reform, the company will continue to rely on the advantages of jujube resources in Ruoqiang County to improve the industrial chain and make the jujube industry stronger.
Focus on the overall promotion of "Loulan" brand and the planning and construction of international and domestic marketing channels and market networks.
Intensify efforts to promote the strategic layout of production and storage logistics bases based on high-quality jujube resources, and strive to build the best dried jujube base in the world.
Xinjiang is the hometown of melons and fruits and the world orchard.
Xinjiang Loulan Fruit Industry Co., Ltd. takes "* * * creation, sharing, high efficiency and care" as its business philosophy, and is committed to integrating the superior resources of Xinjiang characteristic fruit industry to make it an organic, green and healthy sweet product for consumers all over the country.
Continuously improve the popularity and reputation of "Loulan" jujube, which has won many honors so far: from 2003 to 2006, "Loulan" jujube won the title of "Xinjiang agricultural famous brand product"; In June, 2004, "Loulan" jujube won the first prize of China Quality Product in the first China Quality Fresh Jujube and Jujube Selection Conference, which was the highest honor in this selection. In June 5438+February, 2004, "Loulan" jujube was awarded as the green food in China, and was awarded the "Best Selling Product Award" by the Shanghai World Expo Organizing Committee in the same year. In 2005, "Loulan" jujube was recognized as "China famous fruit" by China Fruit Circulation Association; 2005 "3? During 15, "Loulan" jujube was awarded the title of recommended commodity in 2005-2006 by the Consumers Association of Xinjiang Uygur Autonomous Region; In August, 2005, "Loulan" brand jujube was awarded the title of "Consumer Goods in China Market" by China Market Consumption Steering Committee. In July 2006, the company was recognized as the key leading enterprise of agricultural industrialization in Xinjiang Autonomous Region; On June 5th, 2006 +065438+10/October 2nd, 2006, at the 2nd China (International) Jujube Industry Development Forum and the 2nd Jujube Products Expo held in xinzheng city,
"Loulan" jujube and "Loulan" jujube dew won two gold medals of dried jujube and jujube dew respectively; On June 5438+ 10, 2007, "Loulan" jujube was awarded as a famous product in China by the International Quality Management System Certification Center and the China Famous Product Steering Committee. In 2007,
On September 5th, "Loulan" jujube won the title of "Most Famous Commodity Award" in the 16th Wuqi Fair. On February 20th, 2007, 65438 "Loulan" jujube won the second prize in the fruit selection recommended by Beijing Olympic Games. On June 5438+ 10, 2008, "Loulan" jujube passed the certification of Nanjing Guo Huan Organic Food Certification Center and was allowed to use the organic food trademark; In September 2008, Loulan Jujube Industry Co., Ltd. was recognized by the autonomous region as a trainee base for youth employment and entrepreneurship; June, 5438+October, 2008 10, "Loulan" jujube obtained the national industrial product production license (QS certificate); In June 5438+February, 2008, "Loulan" brand jujube won the famous brand product in Xinjiang; In April 2009, Loulan Jujube Industry Co., Ltd. was recognized as a leading poverty alleviation enterprise in the autonomous region; In August 2009, Loulan Jujube Industry Co., Ltd. was awarded as the "Poverty Alleviation and Employment Base for the Disabled" in the autonomous region; In June 2009, "Loulan" jujube was rated as the most distinctive fruit product in Xinjiang.
Product classification: specialty of grain and tea, gift/national gift/specialty, jujube brand concept: brand origin: enterprise leader of Bayinguoleng Mongolian Autonomous Prefecture, Xinjiang: Zhang Zheng Tel: 0996-7 100763, 7 100986 Brand establishment year: 2003.