Speaker: Zhang Shaoqing.
Lecturer in performance improvement training of famous stores
The most effective promotion plan expert in actual combat
Mr. Zhang Shaoqing has nearly ten years' practical experience in operating chain terminals, and has served as Gome's purchasing manager, store manager, general manager and trainer.
With rich experience in retail terminal management, Mr. Zhang Shaoqing combed and refined Gome's retail operation system, and combined with the application of cutting-edge marketing management concepts, advocated that the performance of the first store should be improved rapidly, continuously and steadily, and the performance of the first store should break through the five engine system effects, and the system should be improved from five aspects: sales skills, standardized management, promotion and publicity, channel expansion and brand marketing.
Teacher Zhang Shaoqing is familiar with the front-line facts of domestic retail, understands the terminal personnel situation and customer problems, and can better combine the authoritative sales theory with the current terminal situation, and for the first time, add speech design to the store sales training, and combine situational drills and psychological incentives to quickly build sales elites for enterprises in batches, and everyone will become a champion in signing bills!
Training: Gome, Easyhome, Red Star Macalline, Jimei Home, Long Min Ceramics, Bee Tiles, Mona Lisa Tiles, Guanzhu Ceramics, L& etc. D Tiles, Wrigley Bathroom, Hecheng Bathroom, Faenza Bathroom, Jiumu Bathroom, Icon Floor, Nature Floor, Mu Si Bedding, Gujia Home, Quanyou Furniture, Federal Furniture, Hayes Furniture, Yaobang Furniture, He Hua Wood Industry, Lierwang Wood Industry, Rouran Wallpaper, Beitai Wallpaper, Opal Lighting, Baolan Electric Appliances, Badis Integrated Ceiling, Skyworth Electric Appliances, Emmett.
Teacher Zhang Shaoqing has trained more than 1000 enterprises, and the performance of the trained enterprises has been greatly improved. The praise of enterprises is as high as 95%, and the re-employment rate is as high as 90%.
DVD 1
Professional practice of gold medal shopping guide
1. Five engines of store performance growth
2. Four systems of store performance
4. Store sales characteristics
5. Professional training of gold medal shopping guide
Self-denial, Politeness and Efficiency
6. Three elements of professionalism
Professional quality, mentality, morality, thinking
Professional skills, knowledge and ability
Professional code of conduct
7. Six gold medals mentality of sales elites
DVD2
The Core Idea of Store Sales and Its Application
1. What did the customer buy?
Three functional levels of commodities
7 reasons why customers think high-end brands.
2. How can I get my customers to buy me?
Four key points to improve sales skills
Five methods of shaping product differentiation
Application of "Expiration" in Store Sales
DVD3
Basic sales rules and six steps of the store
The first step is business preparation.
1. Prepare what?
2. Shopping guide image etiquette norms
3. Professional knowledge requirements
4. Design and use of sales tools
5. What do you do when the shop is empty?
The second step is to welcome the guests and break the deadlock.
1. Welcome service standard
2. Welcome to the opening speech
3. Shopping guide welcomes practical skills
Dealing with four common "difficult" sales situations
4. The best 8 opening methods
DVD4
Basic sales rules and six steps of the store
The third step is to understand the requirements.
1. Understand the needs of customers.
Grasp the customer's purchase motivation
2. Demand classification
What do you want?
Why?
3. The process and method of understanding and exploring requirements.
The skill of observation
Listening skills
Three kinds of problems in customer consultation
Questioning skills
Confirmatory word
Step 4: Product Promotion (1)
1.FABE rule
About what is "interest"
FABE application skills
Practical illustration tool
2. Shop sales speech design
Basic language application
Promote language application
Recommend ways to gain trust.
Seven ways to promote high-end products
Product quotation skills
DVD5
Basic sales rules and six steps of the store
Product Promotion (Part II)
3. Six common objections and four objections.
4. Common three kinds of wrong objection handling
5. Six principles of objection handling
6. New thinking of objection handling
7. Six Skills of Persuading Customers
Resolve objections
1. Three types of objection handling
2. Function and performance objection handling concept
3. After-sales service objection handling ideas
4.3 the nature of the objection and processing ideas
Step 6: Take the initiative to complete the transaction
1.5 closing method
2. Six common methods to promote transactions
3. Five Skills of Asking Customer Information
4. Introduction of promotional activities
An introduction to the whole event
Brief introduction of promotion plan
Special price conversion