Suggestion:
First of all, starting from pharmacies, promoting sales at the terminal like pharmacies will have a lot of hype for your products and will provide great convenience for public relations. However, it is still difficult to get into the pharmacy.
Secondly, primary and secondary schools can cooperate with public welfare activities to promote sales, and can reach relevant agreements with institutions. But remember your selling point, assuming it is really as functional as you say, then the price is definitely higher than the general pen style, even if the cost is similar, otherwise it will be difficult for consumers to convince you of the attributes of this product.
Third, traditional channels such as stationery stores and supermarkets. This kind of supermarket does not need to promote sales if it wants to do activities. Just distributing goods. But the product shelves must be eye-catching. For example, Fu Nan battery products have many strip packaging specifications, which can be hung anywhere at will. This method has obvious effect but high cost, and terminal charging may make you flinch. But what can be done in the early stage of listing should be as much as possible. Or you can choose a second-tier supermarket.
Finally, we must do enough public relations activities and various activities to promote products with relevant medical institutions. Selling pens as medical devices instead of pens can effectively avoid competition.
Marketing planning agencies, Shi Sheng, Liu Feng