How to do a good job in network marketing and promotion of health care products?

In recent years, the medical and health care industry has been surging, changing with the trend. The three-pronged solution to the problem of quick success and instant benefit can no longer support the rapidly changing market. With the strengthening of national supervision and the improvement of the threshold of production enterprises, the living environment of the whole pharmaceutical health care industry has undergone earth-shaking changes. The era of profiteering that attracts fresh food from all over the world no longer exists, and the market profitability is deteriorating. The transformation of marketing model has become a top priority for all health care products enterprises. In fact, if we don't give up this backward mode of trying to tear open the market gap by relying solely on advertising, it will only push the enterprise to a dangerous situation of survival. Take kidney-tonifying products as an example. In a central city, there are often more than a dozen kidney-tonifying products, from radio to media, from special topics to soft articles, from short-term to package time, from banner to full page. The investment is getting bigger and bigger, but how many people can really survive? Without exception, they didn't spend money to beat Shui Piao. Over the past 20 years, the health care products market in China has experienced ups and downs, and the most fundamental thread is that consumer psychology and consumer demand have been completely reversed. The extensive predatory operation of Mongolian marketing has long made many consumers' speculation on the bizarre concept of health care products commonplace and produced immunity. As the saying goes, poverty leads to change, and change leads to pass. This is an era of survival of the fittest. The change of the market urges you to join the paradigm of changing ideas. Because of the particularity of its products, the marketing method of health care products finally determines that it must return to the ultimate goal of marketing and truly meet the needs of consumers. Only by thoroughly grasping consumers' psychology and meeting consumers' needs can enterprises get rid of the shackles imposed by the market environment and become the strong ones who really control their own destiny. In fact, service marketing is a kind of behavior, including that enterprises should consider providing consumers with the greatest benefit value in every detail of marketing, such as excellent quality and personalized packaging, from product development, design and production. At the same time, service marketing is also a concept and practice to meet and create consumer demand. In fact, the health care products market in China is quietly changing. For example, experiential marketing and consultancy marketing advocated by some enterprises are all embryonic forms of service marketing. The core features of these new marketing are to emphasize pre-sale and after-sale health services, promote product sales with health services and maintain consumer loyalty. What do consumers of health care products need? It's actually quite simple. What they need is a caring, nanny-like health service plan, not an empty slogan promise. The competition in 2 1 century is service competition, and service marketing will surely create a new pattern of China marketing in 2 1 century. First of all, the service model is fixed. This immobilization refers to the implementation of services from beginning to end, and it is forbidden to fish for three days and dry the net for two days. Service is basically an important window to display products. Guerrilla service would rather not be used, otherwise the product itself will be the most harmful in the end. Second, the service mode is vivid. The so-called vividness means that all services should be carried out around the theme of humanity and affection. Please come in and please go out for the present. Housing enterprises are often called after-sales service. Third, the service methods are diversified. In the past, some enterprises engaged in free clinics and large-scale popular science under the banner of service. The title is loud, but there are few responders. Even if someone participates occasionally, it is just a little benefit promised to you. Besides wasting people's money, it is useless to promote the brand sales of products. On the contrary, engage in some meaningful and popular public welfare activities, such as collecting advertising terms, essays, calligraphy works, life speeches and so on. Related to the product theme with prizes, it can quickly enhance the popularity and reputation of products and get the maximum effect at the lowest cost. Fourth, the service model is specialized. After a long illness, most consumers who need health care products have a certain understanding of their physical condition. As everyone in the industry knows, the so-called experts specializing in the health care products market are basically retired doctors hired by enterprises, and some are even just staff trained in simple products. How do these half-tone doctors provide professional health services to consumers? Therefore, how to form a truly professional health service team is an urgent problem for health care products enterprises.