You Gu Xiang Shuang you zhi beverages factory

It is understood that Pomelo Fragrant Valley was jointly founded by Shanghai Hengshoutang Health Food Co., Ltd. and Shanghai Hengshoutang Pharmaceutical Co., Ltd. Since its establishment, Pomelo Fragrant Valley has responded to the national policy of "* * * Prosperity", taking the cultivation of one pomelo and the deep processing of two "double pomelos" (Changshan Huyou and Yuzu You Xiang) as the brand cornerstone, and at the same time supporting the creation of high-end homestay resorts, special restaurants and new ones with "double pomelos" as the core features. "Our greatest advantage is to start from the foundation," said Wei Song, founder of Pomelo Fragrant Valley. In order to create the product "Double Pomelo Juice", Pomelo Fragrant Valley has been dormant for seven years. After several versions of packaging, the formula was optimized, but relying on the raw material advantages of You Xiang and Huyou, this explosive product was finally successfully created. Wei Song pointed out that the biggest feature of pomelo Xianggu double pomelo juice is "originality"-"its flavor can't be found in the whole beverage industry, we are original, and we developed and launched this product two years ago". Since the introduction of pomelo varieties from Japan on 20 15, the company has invested 300 million yuan, transferred land12,000 mu, established 2,500 mu of seedling base, cultivated 850,000 pomelo seedlings, planted pomelo seedlings10,000 mu, and built a tourist reception management center/kloc-0,000 square meters. At present, Pomelo Fragrant Valley has two "double pomelo" (Huyou and Yuzu Fragrant Pomelo) production lines. The first one is an automatic high-speed filling production line put into operation in June 20021year, with a production capacity of 16000 bottles/hour. The second automatic filling production line put into operation in mid-August this year has a capacity of 36,000 bottles/hour. In June this year165438+1October, the third automatic processing and canning production line of "Double Pomelo" will be opened in Pomelo Fragrant Valley, with an estimated production capacity of 53,000 bottles/hour. Pomelo Fragrant Valley will produce 6.5438+0.26 million boxes per day, meeting the growing market demand for double grapefruit juice. According to Zhan, manager of Xianggu pomelo planting project, the company applies fertilizer during pomelo planting and irrigates through water and fertilizer integration. "Weeds in the field are not beaten, and weeds are suppressed by grass." The daily output of this area is about100000 Jin. After fruit grading in the base and fresh-keeping in the cold storage, it is transported to the factory workshop in batches for gradual processing. One year after listing, "Pomelo Fragrant Valley Double Pomelo Juice" is deeply loved by consumers. It is estimated that the sales in 2022 will reach 500 million yuan, and the sales target in 2023 will be no less than 65.438+0.5 billion yuan, making it a phenomenal product in China FMCG beverage industry. The popularity of "Pomelo Fragrant Valley Double Pomelo Juice" has also triggered the market to follow suit. According to Wei Song, from the end of last year to the first half of this year, there have been forty or fifty kinds of so-called double grapefruit juice on the market. "Many of these so-called double grapefruit juices are mixed with pigments, preservatives and thickeners," Wei Song said. The real double grapefruit juice is "the double grapefruit juice of You Xiang Yuzu and Changshan Huyou" and "the double grapefruit juice of Pomelo Fragrant Valley", which is also praised by dealers. The dealer from Jinhua, Zhejiang said: "By chance, the children at home tasted this drink and felt better, so I came to know about this drink. Pomelo Fragrant Valley can reach 50% to 60% of my entire beverage profit, which brings me huge profit space. " In addition to creating explosive products, Pomelo Fragrant Valley is still deeply cultivating the entire industrial chain of "integration of three industries". Wei Song pointed out, "The business philosophy of Pomelo Fragrant Valley is to make the whole industrial chain, integrate three industry, from the base to the final product, and hope to dedicate the most natural, healthiest and best quality products to our consumers." According to Wei Song, the so-called integration of the three industries means that all the land in the pomelo valley is transferred by the village collective, and the company gives it to the village collective according to the annual labor cost per mu 1500 yuan, which is equivalent to providing the local villagers with nearly15 million (land) income; Secondary production means that the factory provides jobs and income security for nearly 200 people every year. The director of Shilixiang Pomelo Base said in an interview that Pomelo Valley is a poverty alleviation base, which is of great help to the local people. "Because the countryside is a little older and it is inconvenient to work outside, pomelo valley has improved the economic benefits of ordinary people." The tertiary industry means that the company will continue to invest in the tertiary industry in the future, with the goal of building a well-known and distinctive tourist resort in East China. Talking about future planning, Wei Song said that the goal of Pomelo Fragrant Valley is to build an "idyllic complex" integrating circular agriculture, ecological farming, agricultural sightseeing, farming experience, vacation and leisure, special catering and new retail shopping. "I hope to build Pomelo Fragrant Valley into a leading enterprise and head enterprise in China pomelo industry. In the next ten years, we will grow more and faster than any other race. I hope that after ten years, we will have a base of more than 6.5438+10,000 mu, occupy the national market with real double grapefruit juice, and let more consumers taste our products. "